Trends in Mobile advertising and             Mobile commerceClick to edit Master title style                              ...
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3G subscriptions on the rise                   3G SubscribersRank Country       (Mln)                3G Penetration     3G...
Content          4
Balance your mobile marketing mix Mobile Advertising  2011 2015 Rel Formats                       trend Mobile search & ma...
Mobile commerce trendsSOCIALLBSLocation based servicesNFCNear FieldCommunication
M-commerce trends                                  Estimated Wester European Market value in Western         m-commerce 2...
US is leading the way                        Source: KPBCB 2011   8
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What’s happening with mobile in the      TradeDoubler Network?
Strong interest in Mobile Commerceamong our top Clients
Rapid growth of mobile in TD networkStrong growth of traffic from mobile devices around 450 million impressions from mobi...
mCommerce starting to become a factor   Split based on Number of sales                                         Computers &...
TradeDoubler Network mobiletraffic by device, Oct-11   Other, 2     0%                     Iphone,                       3...
Mobile affiliation - examplesIdentification ofover 1 billion songsper yearOver $100 million indigital musicpurchase
Mobile affiliation - examplesVouchercloudOver 1.7 millionapp downloads
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TradeDoubler 2011 - Trends in mobile advertising and mobile commerce

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TradeDoubler 2011 - Trends in mobile advertising and mobile commerce

  1. 1. Trends in Mobile advertising and Mobile commerceClick to edit Master title style Leif Eliasson Market Unit Leader Northern&Eastern Europe TradeDoubler
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  3. 3. 3G subscriptions on the rise 3G SubscribersRank Country (Mln) 3G Penetration 3G Subscription YoY growth1 USA 179 56% 26%2 Japan 117 97% 10%3 Korea 43 85% 10%4 China 40 4% 172%5 Italy 40 47% 22%6 UK 39 51% 35%7 Germany 33 32% 24%8 Spain 30 53% 23%9 Brazil 28 13% 79%10 Indoneisa 27 12% 40%11 Poland 26 54% 24%12 France 25 39% 29%13 India 23 3% 1050%14 Australia 20 71% 22%15 Russia 15 7% 59%EU9 average: 49% 27% Source: KPBCB 2011 3
  4. 4. Content 4
  5. 5. Balance your mobile marketing mix Mobile Advertising 2011 2015 Rel Formats trend Mobile search & map 46% 34% In-app advertising 24% 26% Display advertising 24% 29% Audio/video 3% 10% SMS/MMS/IM 3% 1% Source: Gartner, Forecast: Mobile Advertising, Worldwide, 2011-2015
  6. 6. Mobile commerce trendsSOCIALLBSLocation based servicesNFCNear FieldCommunication
  7. 7. M-commerce trends Estimated Wester European Market value in Western m-commerce 2010 – 2015 ($bn) Europe estimated to $20.6 billion by 2015 -> 58% CAGR 8% of retailers in EU have transactional mobile site/app today. Another 33% expect to start within the coming 12 months
  8. 8. US is leading the way Source: KPBCB 2011 8
  9. 9. 9
  10. 10. What’s happening with mobile in the TradeDoubler Network?
  11. 11. Strong interest in Mobile Commerceamong our top Clients
  12. 12. Rapid growth of mobile in TD networkStrong growth of traffic from mobile devices around 450 million impressions from mobile devices in October In the Nordics & UK over 7% of all traffic generated from mobile devices and growing fast 8% 7% 6% 5% 4% 3% 2% 1% 0% Apr-11 Aug-11 Jul-11 Mar-11 Feb-11 Sep-11 May-11 Jun-11 Jan-11 Oct-11
  13. 13. mCommerce starting to become a factor Split based on Number of sales Computers &10.51% Electronics Fashion 16.47% 17.35% Media & Entertainment 15.26% Shopping & Retail Travel 33.61%  ...approx. 35 000 mobile sales (excl. Other music) went through our network in 6.80% October generating sales of around 7 million Euro Other: Health & Beauty, Home & Garden, Telecom & Utilities, Sports & Recreation, etc.
  14. 14. TradeDoubler Network mobiletraffic by device, Oct-11 Other, 2 0% Iphone, 35%Android , 24% Ipad, 21 %
  15. 15. Mobile affiliation - examplesIdentification ofover 1 billion songsper yearOver $100 million indigital musicpurchase
  16. 16. Mobile affiliation - examplesVouchercloudOver 1.7 millionapp downloads
  17. 17. 17

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