Balance your mobile marketing mix Mobile Advertising 2011 2015 Rel Formats trend Mobile search & map 46% 34% In-app advertising 24% 26% Display advertising 24% 29% Audio/video 3% 10% SMS/MMS/IM 3% 1% Source: Gartner, Forecast: Mobile Advertising, Worldwide, 2011-2015
Mobile commerce trendsSOCIALLBSLocation based servicesNFCNear FieldCommunication
M-commerce trends Estimated Wester European Market value in Western m-commerce 2010 – 2015 ($bn) Europe estimated to $20.6 billion by 2015 -> 58% CAGR 8% of retailers in EU have transactional mobile site/app today. Another 33% expect to start within the coming 12 months
What’s happening with mobile in the TradeDoubler Network?
Strong interest in Mobile Commerceamong our top Clients
Rapid growth of mobile in TD networkStrong growth of traffic from mobile devices around 450 million impressions from mobile devices in October In the Nordics & UK over 7% of all traffic generated from mobile devices and growing fast 8% 7% 6% 5% 4% 3% 2% 1% 0% Apr-11 Aug-11 Jul-11 Mar-11 Feb-11 Sep-11 May-11 Jun-11 Jan-11 Oct-11
mCommerce starting to become a factor Split based on Number of sales Computers &10.51% Electronics Fashion 16.47% 17.35% Media & Entertainment 15.26% Shopping & Retail Travel 33.61% ...approx. 35 000 mobile sales (excl. Other music) went through our network in 6.80% October generating sales of around 7 million Euro Other: Health & Beauty, Home & Garden, Telecom & Utilities, Sports & Recreation, etc.