Mobile use is increasing in Switzerland. Over 44% of the population owns smartphones, with over 1 million iPhones in use. Apps have become pervasive and integral to personalized, participatory, and portable digital experiences. By 2015, digital strategies like social and mobile marketing will influence 80% of consumer spending. New apps are enhancing experiences through features like augmented reality, location-based services, NFC, and real-time updates.

1. Mobile use &
trends
Switzerland on the rise
Relax In The Air
July 2011

2. Hello from the
Strategic Planner
social media ID: sdufaux
sabine@relaxintheair.com
twitter.com/relaxintheair
Relax In The Air

3. context

4. digital Context
Internet
Mobile
Social Networks
Apps

5. Context
internet access via mobile
Mobile subscribers in switzerland
23 % Postpaid
Postpaid Broadband
Prepaid
44 %
33 % 3.1 Millions
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July 2011 Source: OFCOM, 2011

6. Context
Switzerland is iPhone Land
More than 1 Million Iphones
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July 2011 Source: www.cloudtec.ch, 2011

7. Context
Switzerland VS the world
I love fondue

8. Context
APPs
Pervasive
Portable
Personal
Participatory
July 2011

9. integration
Cloud is in the air...
Devices as gateways to my world

10. augmented me
Where I can live my augmented life

11. Reason Why

12. A need to belong
Social living

13. Radical Real-Time
Constant stream of content

14. personalization
Needs based on interests

15. instant gratification
Find right now!

16. now or never

17. now or never
User Experience VS Format
Mai 2011

18. now or never
Augmented > entertainment
Apps that synC
with television
programming
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July 2011

19. now or never
LBS + AR > Heritage Culture
APPS That take
you out to
discover your
city
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July 2011 www.museumoflondon.org.uk

20. now or never
LBS + NFC + RFID + AR > Travel
Source: www.futuretravelexperience.com

21. now or never
LBS + Tagging > Tourism
APPS That Use
Tags to give
you more of
your city
July 2011

22. now or never
support + interaction > education
apps That
take teaching
out of the
class
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July 2011 www.mobl21.com

23. now or never
LBS + Crowdsourcing > Public services
apps that Find & Report
Civic Issues Around You
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July 2011 www.citysourced.com

24. now or never
Real-Time + NFC > Logistics
apps that check
real-time availability
for parking spaces
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July 2011 www.sfpark.org

25. now or never
NFC > Payment
apps that allow
contactless
payment.
Touch and go

26. now or never
Real-Time follow up > Health
3 apps that
1 assist to
control
medication
2 4
8:30 8:30
Take 2 pills Take 1 pill
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July 2011

27. now or never
Personal Remote > Home / work
apps that
control
devices
around
you
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July 2011

28. now or never
NFC + multi Offer > Entertainment
apps that
enhance
experience
around events
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July 2011

29. now or never
Technology
Marketing
Sales

30. now or never
By 2015, digital strategies, such as
social and mobile marketing, will
influence at least 80% of consumers’
spending.
Adam Sarner

31. big brother is watching you
And we are happy to contribute

32. thank you
The end
Sabine Dufaux
hello@relaxintheair.com
www.relaxintheair.com
@relaxintheair Become a Fan of Relax In The Air
Relax In The Air
July 2011

33. App Love
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July 2011