- The document discusses mobile technologies that can enhance the museum experience for visitors, including cell phone audio guides, mobile websites, QR codes, and text messaging. - It provides examples of how different museums and organizations, such as the Museum of Fine Arts Houston, Central Park Conservancy, and Brookfield Zoo, are using these mobile technologies. - The key benefits highlighted are that mobile technologies allow museums to engage visitors in an inexpensive, customizable way using the devices visitors already have with them.

2. About Us
- Founded in 2004
- 2000 + clients
- Partnerships include
- American Alliance of Museums
- National Recreation & Park Association
- American Library Association
- Pennsylvania Federation of Museums & Historical
Organizations
- South Carolina Federation of Museums

3. Mobile is Revolutionizing the
Museum Experience

4. Mobile can help guests plan and
enhance their visit to the Museum
of Fine Arts Houston
 Users can learn about the Museum’s current and upcoming
exhibitions and events
 Browse exhibit collections
 Listen to podcasts and audio stops
 Watch videos
 Find information about the Museum’s hours admission fees and
directions

5. Possible Department Uses
Education and curatorial
Marketing
Events
Development
Guest and visitor services

10. 3 Technologies

12. - User dials a phone number and enters a prompt number
- Audio might include curators, experts, authors, artists
- Receive recorded feedback from your visitors
Cell Phone Audio Guides
Offer your audience interpretation and insight through their mobile device

13. - Complete tour
- Opening hours
- Message from directors
- Driving directions
- Public transit information
- Event schedules/reminders
- Messages from management
- Messages to/from volunteers
- Messages to/from docents
- How-to information
- FAQs
- Visitor feedback
How can you use it?

14. - Record audio on our special line
- Upload mp3/wav files
We give you a local number and visitors call and follow prompts
Easy to set-up

15. Central Park Conservancy Mobile
Engagement
Dial (646) 862-0997

16. Benefits
Inexpensive Change anytime
Analytics 24/7 Visitors love using their own device

17. Voice Communicator-in pilot now
 Record and send voice audio messages to members
Schedule arrival time
Their phone rings, they can opt out, leave messages, or connect
to other departments
A very personal and engaging way to communicate with
members and visitors

19. What can you share?
 Quizzes and tests
 Pre- and post-assessment testing
 Text
 Signup forms
 Images
 Maps
 Embedded video and audio
 Twitter and Facebook buttons
 Email capture
 Links to your donate page
 Feedback collection
 Voting/polling
 Games/scavenger hunts
 And more
Mobile Websites

20. - Receive URL via text message
- Enter URL in mobile browser
- Scan QR code
Accessible from any Smartphone

21. Brookfield Zoo Mobile Engagement

22. - Looks good on over 350 different devices
- Doesn’t require an IT department
- Can make changes quick & easy (without requiring approval like apps)
Easy to Create

23. Benefits
Cheaper and simpler than apps Can change and customize anytime
Add interaction/games/forms Instantaneous analytics available

24. • Your account is setup
• Our helpful team trains you
• Determine:
• Who is audience
• What content to include
• How much interactivity/gaming/quizzing/social
media to include
Getting Started

25. • Image, when scanned, takes user to a webpage
• Available only for Smartphones
• Popularity growing quickly
• Free, simple way to deliver relevant content
• Use in conjunction with mobile website
QR Codes
Post QR Codes in Training Material

27. - Texts are immediately read
- Alerts can be prescheduled
- For many, text messaging is replacing email
Text Messaging
Use texting to alert visitors of shows, talks, private tours, or special exhibitions

28. Mobile marketing
(coupons, membership sales, voting)
Contact collection
(email addresses)
Send news updates
(event flow, reminders)
Stay in touch
(future events, polls/surveys)
How can it be used?

29. “Don’t forget! Saturdays are Jazz
Night at the Museum – tickets still on
sale for this weekend’s event. Visit
abc.mobi for more info”

30. Benefits
Cheap and fast No long-term contracts
Hundreds of uses Immediate feedback and results

31. Monterey Bay Aquarium Mobile
Engagement
Text FEED to 56512

32. Guide by Cell
Dave Asheim
Founder & CEO
(415) 615-0150
www.guidebycell.com
dave@guidebycell.com