Using mobile to better engage and build stronger relationships with your visitors.

2. Guest speakers
NAME
Position
Company
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3. 3
About Us
● Division of Engage by Cell
● Founded 2004
● Work with 4,000 organizations in 10
countries: parks, museums, zoos,
aquariums, charities, tourist venues, etc.

4. MUSEUMS & LIBRARIES
A Contemporary Theatre
Abraham Lincoln Presidential Library and Museum
Amistad Center for Art and Culture
Arab American National Museum
Bennington Museum
Bill and Melinda Gates Foundation
Bruce Museum
California Ag Museum
Coral Gables Museum
Dallas Heritage Village
Fidelity Corporate Art Collection
Folger Shakespeare Library
GLBT History Museum
Hiller Aviation Museum
Institute of Contemporary Art Boston
International Center of Photography
J. Paul Getty Museum
Museum of American Finance
Museum of Contemporary Art Chicago
Museum of Contemporary Art LA
Museum of Contemporary Art-Cleveland
Museum of Fine Arts - Houston
Museum of the City of New York
Mutter Museum
National Museum of Women in the Arts
Peabody Museum
Phillips Collection
Public Art Fund
San Diego Museum of Art
San Francisco Public Library
Smithsonian American Art Museum - Luce
Foundation
Wells Fargo Center for the Arts
ZOOS & AQUARIUMS
Cleveland Metroparks Zoo
Fakieh Aquarium
Florida Aquarium
Miami Seaquarium
Monterey Bay Aquarium
Mystic Aquarium
Orange County Zoo
Oregon Zoo
Seattle Aquarium
Woodland Park Zoo
ACADEMIC INSTITUTIONS
Bard College CCS Hessel Museum
Brown University
California College of the Arts
Cornell University Department of Horticulture
Harvard Museum of Science & Culture
Harvard School of Public Health
Hearst Gallery at Saint Mary's College
Indiana University Alumni Association
Lowe Art Museum
Marine Biological Laboratory
Mills College Art Museum
Missouri School of Journalism
Mizzou Alumni Association
Molloy College
San Diego State Alumni Association
UC Berkeley
University of Illinois at Urbana-Champaign
University of Pennsylvania
PARKS & GARDENS
American Horticultural Society
Arnold Arboretum
Balboa Park Online Collaborative
Central Park Conservancy
Cleveland Botanical Garden
Denver Botanic Gardens
Getty Sculpture Garden
Golden Gate National Recreation Area
Irvine Ranch Natural Landmarks
Missouri Botanical Garden
National Park Service - President's Park
New York Botanical Garden
New York Conservancy
Powell Gardens
Scott Arboretum
UC Davis Arboretum
Valley Forge National Park
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GOVERNMENTS & CITIES
Amador Livermore Valley Historical Society
Art in the Park, Worcester
Bergen County
Chicago Office of Tourism and Culture
City of Boston, Boston Art Commission
City of Gainesville Cultural Affairs Department
City of Harlem Community Development Department
Middlesex County Office of Culture and Heritage
Missouri Department of Natural Resources
Missouri Department of Conservation
Nevada Indian Commission
Northern Colorado Water Conservancy
Polk County Conservation
Rawlings Converservatory
San Mateo County Historical Association
Scott Air Force Base
Shasta County Health and Human Services Agency
South Carolina State Museum
Stanford Health Care
State Botanical Garden of Georgia
State Historical Society of North Dakota
SOME ORGANIZATIONS WE’VE
WORKED WITH INCLUDE...
HISTORICAL SITES &
CEMETERIES
Asia Society
Cedar Hill Cemetery
Chestnut Hill Historical Society
Clark County Historical Museum
Colonial Williamsburg
Harbor History Museum
Holland Historical Trust
Holocaust Museum Houston
Jeremiah O'Brien Liberty Ship
Lincoln Memorial and National Mall
Molly Brown House
Museum of History & Industry
National AIDS Memorial Grove
National Civil War Naval Museum
National Law Enforcement Memorial
New Zealand Historical Association
Plymouth Historic Museum
Poet's House
Polegreen Historic Church
Preservation Virginia
Preserve Historic Sleeping Bear
Richmond History Center
Rosie the Riveter Foundation
San Angelo Historic Murals
San Francisco Maritime National
Smithsonian National Museum of African
American History and Culture
Star Spangled Banner House
Virginia Historical Society
Washington D.C. Historical Society
Wells Fargo Historical Tour

5. MOBILE NEEDS?
● What are you currently doing with mobile?
● What are you trying to accomplish?
● Educate
● Improve visitor experience
● Increase membership & engagement
● Increase social media
● Raise money
5
WHAT ARE YOUR

6. WHY MOBILE?
● Multiple access points
● Great way to reach younger audience
● Allows communication with visitors
before and after their visit.
● Easy way to increase engagement
● Great for visitors of any age to use
● No downloads
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7. 91% of U.S. citizens carry their
phone within reach 24/7.
(Morgan Stanley)
50% of U.S. museums offer
at least one mobile experience.
(American Alliance of Museums)
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STATISTICS
More than 60% of your visitors
own a smartphone
(American Alliance of Museums)

8. Smartphone Tours
Mobile FundraisingAudio Guides
Text Messaging
OUR SOLUTIONS

9. Educate Visitors Involve VisitorsEngage Visitors
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MOBILECAN DO
WHAT

10. National Museum of Women
in the Arts
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Text NMWA to 56512

11. 11
KAISER ART GALLERY SIGNAGE

12. 12
SEATTLE ART MUSEUM SIGNAGE

13. See our Gallery
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For US: Text GALLERY to 56512
For Canada: Text TRAIN to 393939

14. ● Learn More: Visitors text to get a link to a mobile web page.
TRY IT: Text “GEORGE” to 56512
● Self-guided Tour: Using a mobile website, visitors access exhibit
information, extra content and special videos.
TRY IT: TEXT “SCULPTURE” to 56512
● Text Chat/Ask Question: Using their phones, visitors can text in
a question with staff able to respond from their computer.
TRY IT: Text “CHAT” to 56512
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EDUCATE
WAYS TO

15. ENGAGE
WAYS TO
● Interactive Games/Scavenger Hunts: Visitors enjoy interacting
with exhibits.
● Reminders: Visitors can sign up to receive “touches” during
their visit.
● Selfies/Social Media Share: Visitors want to share their experience
TRY IT: Text “SELFIE” to 56512
● Leave Feedback: Collect feedback - text in comments or complete
a form on a mobile website.
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16. INVOLVE
WAYS TO
● Membership: Near exit encourage visitors to sign up for email lists or
become a member by asking them to text in to receive a link to a form.
● Donations: Allow visitors to donate through mobile fundraising tools.
TRY IT : Text “HENRY” to 56512
● Volunteer/Docent Sign-up: Visitors can easily sign up to become
volunteer docents by texting in their interest.
● Keep in Touch Post-Visit: Keep in touch by offering periodic
recorded calls/chats from curators, celebrities, directors.
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17. Mobile Website
Builder
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Guide by Cell

18. Text Message
Scheduler
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19. Reporting
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20. info@guidebycell.com
www.guidebycell.com
(415) 997-0201
THANK YOU
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21. NEXT STEPS
● Questions?
● Follow-up in a week to demo to larger audience
● Strategy session to discuss best solutions
● Training with our Customer Service Representative
● Review analytics, tweak based on usage
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