The optimal mobile engagement strategy for your organization is the intersection of your unique answers to 3 questions. Also covered: new trends, best practices and emerging opportunities for mobile products and services in 2012.

1. Mobile Engagement Strategies
in 2012
Pat Scherer
Product Management…Web, Mobile, E-commerce & SaaS
The Detail Person LLC
@pscherer

2. Opportunity
* From Microsoft Tag Infographic

3. YOUR Strategy…
Clarity precedes action WHAT?
Levels of Engagement
But WANT
WHO? to be here? 5.Engage
Demographics/Psychographics
4. Retain/Support
Are you 3. Sell more
here 2. Sell something
1. Introduce/Inform
HOW?
Usage
* Yahoo! Mobile Whitepaper: “Mobile Modes – How to Connect with Mobile Consumers”

4. Websites
Texting: SMS MMS IM
Applications
Building Blocks
QR Codes

5. Business Apps
SECURITY
BYOD
Challenges 2012Opportunities
AppLication
Overload
 60+ mobile browser versions
 6500+ mobile device models
 Firmware? Feature settings?

6. M2M?
Applications
Fun and creative?
Geolocal/Geosocial?

7. YOUR strategy… S
not strategy-du-jour I
M
P
Final Thoughts L
I
C
“The most important
I
word in the vocabulary of
advertising is TEST.” -
David Ogilvy T
Y

8. References
• http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
• http://advertising.yahoo.com/industry-knowledge/research-and-
trends/mobile/
• http://mmaglobal.com/resources/case-studies
• http://mobithinking.com/blog/near-field-communications
• http://en.wikipedia.org/wiki/File:HTML5-APIs-and-related-technologies-by-
Sergey-Mavrody.png
• http://inspirationfeed.com/inspiration/websites-inspiration/60-examples-
of-responsive-website-design/
Pat Scherer
pat@thedetailperson.com
m.512.415.3473
Twitter: @pscherer