The document discusses how businesses can make money in the mobile world. It notes that most searches and commerce are now happening on mobile devices, so having a mobile-friendly website is critical for businesses. However, many businesses still have websites that are not optimized for mobile or responsive. The document promotes the goMobi service, which automatically generates mobile-friendly versions of websites to improve the mobile user experience and drive more purchases and customer retention. It provides tips for businesses on implementing a mobile strategy, such as reviewing mobile traffic data and testing services like goMobi before purchasing.