Most brands struggle to work effectively with startups due to a lack of clarity and defined processes. Surveys of brands and startups found the biggest barriers to be a lack of speed within brands, complicated procurement processes, and extended payment terms for brands, while startups struggle with understanding brand needs and scaling solutions. Both agree that establishing clear objectives, common goals and metrics, as well as well-defined processes and timelines would improve outcomes. Startups are advised to focus on their core strengths and understanding brand objectives, while brands should embrace risk and define roles to avoid duplication when working with startups.
Apps, Traps, and the Role of Mobile in MarketingJason Neave
The document discusses mobile marketing strategies and common misconceptions. It addresses myths like mobile being for youth and Android dominating. Apps are not always better than mobile sites. The presentation covers defining mobile marketing objectives, selecting channels, and developing business cases through metrics like visits, downloads and conversions. Measuring performance is key to understanding what's working.
Take a look at our Head of PPC, Pete Whitmarsh's, slides on the latest PPC developments taken from our recent PPC Best Practice in 2014 and Beyond conference.
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Slides fra Digital Markedsføring om søgeordsanalyseNikolaj Mogensen
Søgeordsanalysen er et af de vigtigste værktøjer til online markedsføring. Søgeordsanalyser skal ikke blot bruges til SEO men også til AdWords, Sociale medier, nyhedsbreve og andet. Du får metoder til at benytte søgeordsanalysen til at optimere din indsats inden for digital markedsføring. Du får på input til at benytte data og information om søgeord til at lave markedsføring både på det strategiske, taktiske og operationelle niveau.
Se slideshowet og få masser af grunde til at gøre søgeordsanalysen værktøj i dine online marketing aktiviteter. Læs også mit 30 siders whitepaper omkring det at lave søgeordsanalyse.
Wat is Native Advertisting en hoe kan ik er mee beginnen?
Via deze presentatie begrijp je de begin principes en zal je snel kunnen zien wat de verschillende mogelijkheden zijn.
Voor meer achtergrond informatie kan je de begeleidende blog post lezen: https://www.omcollective.be/blog/social-media/native-advertising
Most brands struggle to work effectively with startups due to a lack of clarity and defined processes. Surveys of brands and startups found the biggest barriers to be a lack of speed within brands, complicated procurement processes, and extended payment terms for brands, while startups struggle with understanding brand needs and scaling solutions. Both agree that establishing clear objectives, common goals and metrics, as well as well-defined processes and timelines would improve outcomes. Startups are advised to focus on their core strengths and understanding brand objectives, while brands should embrace risk and define roles to avoid duplication when working with startups.
Apps, Traps, and the Role of Mobile in MarketingJason Neave
The document discusses mobile marketing strategies and common misconceptions. It addresses myths like mobile being for youth and Android dominating. Apps are not always better than mobile sites. The presentation covers defining mobile marketing objectives, selecting channels, and developing business cases through metrics like visits, downloads and conversions. Measuring performance is key to understanding what's working.
Take a look at our Head of PPC, Pete Whitmarsh's, slides on the latest PPC developments taken from our recent PPC Best Practice in 2014 and Beyond conference.
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Slides fra Digital Markedsføring om søgeordsanalyseNikolaj Mogensen
Søgeordsanalysen er et af de vigtigste værktøjer til online markedsføring. Søgeordsanalyser skal ikke blot bruges til SEO men også til AdWords, Sociale medier, nyhedsbreve og andet. Du får metoder til at benytte søgeordsanalysen til at optimere din indsats inden for digital markedsføring. Du får på input til at benytte data og information om søgeord til at lave markedsføring både på det strategiske, taktiske og operationelle niveau.
Se slideshowet og få masser af grunde til at gøre søgeordsanalysen værktøj i dine online marketing aktiviteter. Læs også mit 30 siders whitepaper omkring det at lave søgeordsanalyse.
Wat is Native Advertisting en hoe kan ik er mee beginnen?
Via deze presentatie begrijp je de begin principes en zal je snel kunnen zien wat de verschillende mogelijkheden zijn.
Voor meer achtergrond informatie kan je de begeleidende blog post lezen: https://www.omcollective.be/blog/social-media/native-advertising
Oplæg om Content Marketing. Få inspiration til hvodan du kan komme i gang med Content Marketing i dette oplæg. Fik lov til i samarbejde med Mypresswire at lave dette oplæg med Content Marketing som emne. De slides kan du nu finde her. Du finder henvisninger til cases og hjemmesider samt artikler og bøger, hvor du kan blive klogere på Content Marketing
The document provides an overview of Hi-Tech Arai Pvt Ltd, an Indian auto ancillary company located in Madurai. It discusses the company's profile, mission, vision, quality and environmental policies. Key details include that Hi-Tech Arai was founded in 1985 and entered a technical collaboration with Japanese companies Arai Seisakusho and Mitsubishi Corporation in 1987. It has expanded significantly over the years and owns multiple manufacturing units producing automotive components like oil seals, O-rings, and reed valves. The company aims to be a market leader and preferred supplier to customers through achieving high quality and on-time deliveries while maintaining environmentally friendly processes.
The internet access landscape has changed fairly dramatically over the last 2 years. In 2013 we asked people what type of device they used primarily to access the Internet 26% of the people used primarily a mobile device to get on the internet. In 2015 this has increased to 52%.
Many of us think directly about Google Analytics. It’s the tool we use every day and are familiar with. But how can we prepare our trusted Google Analytics tool to work on mobile?
Atelier Esker au salon Documation 2012
WebTV : http://www.documation.tv
Blog : http://www.documation.net
Site : http://www.documation.fr
Salon : 20 et 21 mars 2013 au CNIT Paris La Défense
Mobile Marketing Misconceptions and the Real TruthRaven Tools
The document discusses misconceptions around mobile marketing and outlines some real truths. It notes that mobile devices are now a way of life for most Americans, with over 90% owning smartphones. While mobile marketing is no longer a buzzword, companies should first analyze their existing digital channels and focus on optimizing for mobile conversions rather than just experiences. The top priority for mobile efforts should be improving conversions and revenue.
When it comes to social media analytics, agencies often lead the charge with ground-breaking research, thought-provoking findings, and state-of-the-art technology to help their clients grow.
Watch this webinar to hear how Ogilvy PR experts use what's new in social media analytics to help clients successfully reach their consumers with personalized, relevant messages. You'll learn best practices and success stories for brand health analysis, competitive intelligence, and campaign monitoring.
KEY TAKEAWAYS:
Sharpen your social analytics knowledge about brand health, competitive intelligence, and campaign monitoring
Hear how leading companies rely on social insights to yield a larger share of mind and wallet from their target customers
Learn how to segment your audience for personalized content and innovative measurement techniques
The New Face of Online Advertising: OBA & ComplianceVivastream
The document provides an overview of a presentation on online advertising and compliance with regulations regarding online behavioral advertising (OBA). It discusses the Digital Advertising Alliance program and tools that various companies like Truste, DoubleVerify, and Evidon provide to help advertisers and websites comply with OBA guidelines through notices, consumer choice options, and data monitoring. Consumer survey results show many are unaware of OBA but feel more favorable towards advertisers when they provide transparency and control over how browsing data is used.
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...Rapt Media
In this live webinar, you will learn:
*How to reach & engage millennials like never before
*How interactive video outperforms traditional video
*How big brands use interactive video to drive results
*How to seamlessly integrate video on mobile
*How Philips engaged millennials in an interactive way
AppFolio Webinar: How To Use Yelp To Build And Manage Your ReputationAppFolio
Did you know that over 82% of consumers consult online reviews before making a purchase? How do online reviews fit into your marketing strategy? We’ve partnered with Darnell Holloway, Director of Business Outreach, at Yelp, to share tips and tricks from real estate professionals who are having success using Yelp to win more customers and effectively manage their online reputation. Flip through the slides to learn more!
InMobi is the world's largest independent mobile advertising platform. It reaches over 700 million mobile users globally. In Vietnam, mobile usage has surpassed TV, online, and print in terms of time spent, with users spending an average of 95 minutes per day on mobile. 70% of Vietnamese see mobile as their main way to access the internet. Entertainment, social media, and games are the most common mobile activities. Mobile advertising has influenced purchase decisions for 74% of Vietnamese consumers. InMobi works with agencies and advertisers to develop effective mobile marketing strategies across various formats like rich media, video, and interactive ads.
LSA Bootcamp Portland: Email Marketing in a Multi-Device EraLocalogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
10 Tips for Leveraging Big Data for Mobile MarketingHeather Forsythe
This document outlines 10 tips for leveraging big data for mobile marketing: 1) Ensure the right data infrastructure, 2) Incorporate in-app advertising, 3) Consider differences in Android vs iOS users, 4) Use Facebook advertising, 5) Leverage programmatic buying, 6) Apply retargeting to mobile, 7) Move beyond app downloads, 8) Consider an optimization partner, 9) Tailor content, and 10) Utilize location-based data. The document provides insights and examples for each tip.
One thing mobile has taught us beyond a doubt: consumers are in control. Think of one person you know that does not have a smartphone. Coming up short? This is precisely the reason we need to 'Go Mobile' now.
Dont Skip Day Micro-moments - Cosmin Nastasa2Performant
This document discusses how consumers use smartphones throughout the day and make purchasing decisions. It shows that consumers check their phones for messages and notifications frequently throughout the day and often have their phones within easy reach or at their bedside at night. The document also discusses "micro-moments" where consumers turn to their phones to solve problems, make progress on goals, or find ideas. It advocates optimizing the customer experience across the entire purchase journey on both mobile and desktop to better meet consumer needs and drive conversions.
Mobile Trends in Pharma & Healthcare Advertising | Silverlight Digital lorigo
Seventy percent of Internet use is now on mobile — and taking market share from other platforms. Adapted from a live presentation from Google NY’s Mobile Trends in Pharma & Healthcare Advertising Event, Silverlight Digital explores key trends that pharma and healthcare advertisers must take advantage of to increase performance in today's marketplace.
Performance marketing in a constantly connected world - Tamar van de Paal - C...Copernica BV
This document discusses performance marketing in a constantly connected world. It notes that consumers' behavior is changing as they are constantly connected across multiple devices. It highlights some key stats about smartphone and device penetration. It also discusses how the amount of digital data created has grown exponentially in recent years. The document advocates that marketers need to reach customers across all screens, be always open to reach customers at all times, and use signals to engage audiences. It provides examples of how to implement these strategies and the benefits they can provide. Finally, it discusses the importance of attribute and measurement to gain a unified view of customers and measure cross-channel effects.
Oplæg om Content Marketing. Få inspiration til hvodan du kan komme i gang med Content Marketing i dette oplæg. Fik lov til i samarbejde med Mypresswire at lave dette oplæg med Content Marketing som emne. De slides kan du nu finde her. Du finder henvisninger til cases og hjemmesider samt artikler og bøger, hvor du kan blive klogere på Content Marketing
The document provides an overview of Hi-Tech Arai Pvt Ltd, an Indian auto ancillary company located in Madurai. It discusses the company's profile, mission, vision, quality and environmental policies. Key details include that Hi-Tech Arai was founded in 1985 and entered a technical collaboration with Japanese companies Arai Seisakusho and Mitsubishi Corporation in 1987. It has expanded significantly over the years and owns multiple manufacturing units producing automotive components like oil seals, O-rings, and reed valves. The company aims to be a market leader and preferred supplier to customers through achieving high quality and on-time deliveries while maintaining environmentally friendly processes.
The internet access landscape has changed fairly dramatically over the last 2 years. In 2013 we asked people what type of device they used primarily to access the Internet 26% of the people used primarily a mobile device to get on the internet. In 2015 this has increased to 52%.
Many of us think directly about Google Analytics. It’s the tool we use every day and are familiar with. But how can we prepare our trusted Google Analytics tool to work on mobile?
Atelier Esker au salon Documation 2012
WebTV : http://www.documation.tv
Blog : http://www.documation.net
Site : http://www.documation.fr
Salon : 20 et 21 mars 2013 au CNIT Paris La Défense
Mobile Marketing Misconceptions and the Real TruthRaven Tools
The document discusses misconceptions around mobile marketing and outlines some real truths. It notes that mobile devices are now a way of life for most Americans, with over 90% owning smartphones. While mobile marketing is no longer a buzzword, companies should first analyze their existing digital channels and focus on optimizing for mobile conversions rather than just experiences. The top priority for mobile efforts should be improving conversions and revenue.
When it comes to social media analytics, agencies often lead the charge with ground-breaking research, thought-provoking findings, and state-of-the-art technology to help their clients grow.
Watch this webinar to hear how Ogilvy PR experts use what's new in social media analytics to help clients successfully reach their consumers with personalized, relevant messages. You'll learn best practices and success stories for brand health analysis, competitive intelligence, and campaign monitoring.
KEY TAKEAWAYS:
Sharpen your social analytics knowledge about brand health, competitive intelligence, and campaign monitoring
Hear how leading companies rely on social insights to yield a larger share of mind and wallet from their target customers
Learn how to segment your audience for personalized content and innovative measurement techniques
The New Face of Online Advertising: OBA & ComplianceVivastream
The document provides an overview of a presentation on online advertising and compliance with regulations regarding online behavioral advertising (OBA). It discusses the Digital Advertising Alliance program and tools that various companies like Truste, DoubleVerify, and Evidon provide to help advertisers and websites comply with OBA guidelines through notices, consumer choice options, and data monitoring. Consumer survey results show many are unaware of OBA but feel more favorable towards advertisers when they provide transparency and control over how browsing data is used.
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...Rapt Media
In this live webinar, you will learn:
*How to reach & engage millennials like never before
*How interactive video outperforms traditional video
*How big brands use interactive video to drive results
*How to seamlessly integrate video on mobile
*How Philips engaged millennials in an interactive way
AppFolio Webinar: How To Use Yelp To Build And Manage Your ReputationAppFolio
Did you know that over 82% of consumers consult online reviews before making a purchase? How do online reviews fit into your marketing strategy? We’ve partnered with Darnell Holloway, Director of Business Outreach, at Yelp, to share tips and tricks from real estate professionals who are having success using Yelp to win more customers and effectively manage their online reputation. Flip through the slides to learn more!
InMobi is the world's largest independent mobile advertising platform. It reaches over 700 million mobile users globally. In Vietnam, mobile usage has surpassed TV, online, and print in terms of time spent, with users spending an average of 95 minutes per day on mobile. 70% of Vietnamese see mobile as their main way to access the internet. Entertainment, social media, and games are the most common mobile activities. Mobile advertising has influenced purchase decisions for 74% of Vietnamese consumers. InMobi works with agencies and advertisers to develop effective mobile marketing strategies across various formats like rich media, video, and interactive ads.
LSA Bootcamp Portland: Email Marketing in a Multi-Device EraLocalogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
10 Tips for Leveraging Big Data for Mobile MarketingHeather Forsythe
This document outlines 10 tips for leveraging big data for mobile marketing: 1) Ensure the right data infrastructure, 2) Incorporate in-app advertising, 3) Consider differences in Android vs iOS users, 4) Use Facebook advertising, 5) Leverage programmatic buying, 6) Apply retargeting to mobile, 7) Move beyond app downloads, 8) Consider an optimization partner, 9) Tailor content, and 10) Utilize location-based data. The document provides insights and examples for each tip.
One thing mobile has taught us beyond a doubt: consumers are in control. Think of one person you know that does not have a smartphone. Coming up short? This is precisely the reason we need to 'Go Mobile' now.
Dont Skip Day Micro-moments - Cosmin Nastasa2Performant
This document discusses how consumers use smartphones throughout the day and make purchasing decisions. It shows that consumers check their phones for messages and notifications frequently throughout the day and often have their phones within easy reach or at their bedside at night. The document also discusses "micro-moments" where consumers turn to their phones to solve problems, make progress on goals, or find ideas. It advocates optimizing the customer experience across the entire purchase journey on both mobile and desktop to better meet consumer needs and drive conversions.
Mobile Trends in Pharma & Healthcare Advertising | Silverlight Digital lorigo
Seventy percent of Internet use is now on mobile — and taking market share from other platforms. Adapted from a live presentation from Google NY’s Mobile Trends in Pharma & Healthcare Advertising Event, Silverlight Digital explores key trends that pharma and healthcare advertisers must take advantage of to increase performance in today's marketplace.
Performance marketing in a constantly connected world - Tamar van de Paal - C...Copernica BV
This document discusses performance marketing in a constantly connected world. It notes that consumers' behavior is changing as they are constantly connected across multiple devices. It highlights some key stats about smartphone and device penetration. It also discusses how the amount of digital data created has grown exponentially in recent years. The document advocates that marketers need to reach customers across all screens, be always open to reach customers at all times, and use signals to engage audiences. It provides examples of how to implement these strategies and the benefits they can provide. Finally, it discusses the importance of attribute and measurement to gain a unified view of customers and measure cross-channel effects.
More than 50% of Indonesia's internet users are located in Java and Bali, however there is significant growth outside of these regions. Internet penetration in Indonesia grew from 17.5% in 2011 to a projected 39.8% in 2016. Social media use also increased substantially over this period, with the number of users growing from 43 million in 2012 to a projected 102.1 million in 2018. Although television remains the most consumed media, internet usage is rising and is now the second most used media behind television. The average Indonesian spends over 5 hours per day on the internet but only 2.5 hours watching television. Popular online activities include searching on Google, using Facebook, watching videos on YouTube, and reading news. Market
One Squared Presentation: Josh Weum - Google Micro Moments WorkshopLeighton Interactive
The document discusses how micro-moments present opportunities for businesses to connect with customers. It explains that customers now research and make purchasing decisions across multiple devices and platforms. As such, businesses need to be present across all relevant touchpoints ("Be There"), provide useful information tailored to the customer's needs and location ("Be Useful"), and optimize for speed ("Be Quick"). The document also stresses integrating marketing efforts across online and offline channels to provide a seamless customer experience ("Connect the Dots"). It provides questions for businesses to evaluate how well aligned their strategies and operations are to capitalizing on micro-moments.
Mobile is now the default platform for both consumer and business interactions, whether it is used for email, ads, search, or social. The increased use of mobile has lead to the entire path to purchase to evolve entirely. However, if you are copying and pasting your desktop strategies to the mobile phone, you are on a path to failure. The mobile phone is much more than a miniature computer, it's a communications device. If you're not thinking about phone calls as part of your over all marketing strategy, you are missing data and losing revenue.
Calls + Clicks: Why Offline Calls are Critical for Online MarketersInvoca
Customers are in front of a screen for 12 hours every day, and 83% of US consumers use their phone to research products while in-store. Marketers, are you effectively reaching your mobile audiences.
Performance Marketing in a Constantly Connected WorldCopernica BV
During the Copernica Summit 2013 on September 17th, Tamar van de Paal spoke about the developments and impact of performance marketing on our everyday lives. The multi-screen world has enabled consumers to seamlessly transition between screens to complete their everyday activities. This, and other technological advancements, have opened up opportunities for marketers to continuously meet their goals by being always there, always relevant and always optimized. During his session, Tamar showed several new trends in consumer behaviour and shared Google’s recommendations for performance marketing with the audience.
This document discusses the importance of social media for businesses and provides information on key social media platforms. It begins by asking questions about the effectiveness of traditional marketing methods compared to social media. Then, it shares statistics that illustrate people's growing use of social media and how it has become a primary online activity. Examples are given of how businesses can use major platforms like LinkedIn, YouTube, Twitter, and Facebook to connect with customers, build their brand, and market products around the clock.
This document discusses Facebook's direct response marketing solutions for driving awareness, actions, and customer loyalty. It highlights that Facebook has over 5.2 million monthly active users in Portugal, many of whom use Facebook daily on both desktop and mobile devices. The document also outlines Facebook's targeting capabilities like custom audiences and lookalike audiences to reach more relevant prospects. It then discusses formats like link ads and mobile app install ads to drive actions across channels. Finally, it covers optimization tools like the conversion pixel and using objective metrics like oCPM and CPA to measure performance and make insights for future campaigns.
Similar to Mobile Marketing Strategies October 2015 (20)
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation