The project team proposes rebranding the Winter Park Historical Association's Winter Park Arts Fest to distinguish it from the similar City of Winter Park's Winter Park Arts Festival. The rebranding will include a new name, logo, advertising materials, and story line. Developing a unique identity will reduce confusion and increase attendance, vendors, and profits at the event. The team will create deliverables such as a logo, brochure, posters, and ads between April and May following a scheduled plan.

1. WINTER PARK
HISTORICAL
ASSOCIATION’S
ARTS FEST REBRANDING

2. WINTER PARK
HISTORICAL ASSOCIATION
We the project team propose to the Winter Park Historical Association
a rebranding of Winter Park Historical Associationʼs Winter Park Artʼs
Fest.
The plan will include a new name/identity, logo design, advertising
materials, as well as a story line as to why the art festival and the
Winter Park Historical Association hold this annual event.

3. TECHNICAL
The project team has identified that the brand of the Winter Park Historical
Associationʼs Winter Park Arts Fest is so closely aligned in name and location
to the City of Winter Parkʼs Winter Park Arts Festival that it causes confusion
in the stakeholders.
We will be directly distinguishing the two events.
We will increase attendance, vendor attendance, and revenue from the event
making for a much-improved event.
Our objective is to make the “Winter Park Arts Fest” highly competitive and
successful and able to stand on its own merits.
Develop a new identity for the “Winter Park Arts Fest.”

4. TECHNICAL CONT.
New logos will be designed.
A story line will be developed.
A brochure will be designed.
Various advertising materials, such as posters, newspaper advertisements,
and press releases will be designed.

5. TECHNICAL CONT.
The new identity and brand will become independent from the City of Winter
Parkʼs Winter Park Arts Festival.
The rebranding will bring more attendance to the event as well as more
vendors making for a much more enjoyable and profitable event that will
continue to grow and prosper in the future.
The event will benefit by eliminating confusion within the planning activities by
following this simple project management plan.

6. MANAGEMENT
Deliverables and Schedule
New Name for event – April 1 – April 13
Story Line for event – April 13 – April 22
Logo Design – April 22 – April 30
Brochure Design – April 30 – May 15
Poster Design – April 30 – May 15
Newspaper Ad Design – April 30 – May 15
Billboard Design – April 30 – May 15
Press Release Design – April 30 – May 15
Printing – May 15 – May 27

7. LOGO EXAMPLES

8. POSTER EXAMPLES

9. COST
Item Freelance Industry
Brochure $400 $315
Event Poster $500 $600
Logo Design $300 $500
Billboard Design $500 $600
Newspaper Ad (B&W) $150 $300
Totals $1850 $2315

10. TEAM INFORMATION
Person 1
• AAS degree in Advertising and Graphic Design
• BS degree in Digital Art and Design
• Candidate MS in Entertainment Business
• 11 years as a freelance Graphic Designer
• 11 years as a Web Site Designer
Person 2
• BA degree in Radio, Television, and Film
• Candidate for MS in Entertainment Business
• 5 year experience in Marketing and Promotions
• Companies worked for: Cox Communications and Coming Attractions
Promotions.

11. TEAM INFORMATION
Person 3
• BS degree in Digital Art and Design
• Candidate for MS in Entertainment Business
• 5 years of Management Experience
Person 4
• AS degree in Recording Arts
• BS degree in Music Business
• Candidate for MS in Entertainment Business
• 3 years of Management Experience

12. THANK YOU