The document discusses various mobile marketing topics, including: - Google launching a prepaid debit card for Google Wallet users to make payments and withdrawals with a 2.9% fee for moving money to the wallet. - Instagram releasing an app for Windows Phone 8, but without in-app photo capture or video sharing capabilities. - Reports that Apple is already developing the iPhone 6 with a larger screen size and curved glass design for release in late 2014. - A prediction that smartphones will be smarter than humans by 2017 based on their ability to predict actions and interpret behaviors based on contextual information.

1. Mobile Marketing
Sian Lucas
Jody Cardwell
Freya Armstrong

2. http://www.mobilemarketingmagazine.c
o.uk/
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Google Launches Prepaid Card for Your Wallet
Google has launched a prepaid debit card for its Wallet users to
make real-world payments and cash withdrawals from their account.
The Card can be used anywhere where MasterCard is accepted but is
only currently available in the US. However, there is a 2.9% fee
charged when moving money from debit or credit cards to Google
Wallet, so some users may see this as a major disadvantage.
Google’s selling point compared to banks is still that you can make
peer-to-peer payments to anyone using Gmail, which is many
people, with any money going straight into Google Wallet.
Instagram comes to Windows Phone 8 – Without In-app Camera
The photo sharing app Instagram, has finally been launched onto
the Windows Store, three years after it was launched on iOS. The
official app has all the functionality you’d expect to see, however it
has two exceptions: the ability to upload and share videos, and an
in-app camera. It is still possible to take photos which can be
shared via Instagram, but this is achieved by pushing users out of
the app itself and into the OS’s native camera app. The argument is
that these native apps take advantage of the powerful cameras
available on devices like the Nokia Lumia 1020.

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Apple Already at Work on iPhone 6
Even though Apple’s current iPhone 5S was only released six
weeks ago, Apple are already developing the next-generation
iPhone 6. The new features are thought to be a larger 4.9-inch
display, and a curved glass design, and it is expected to launch
in Autumn 2014.
Are You Ready for Your Smartphone to be Smarter Than You?
By 2017, Gartner reports, our smartphones will be entirely
smarter than we are. They predict that smartphones will be able
to predict a consumer’s next move, their next purchase and
interpret actions based on what it knows. “Smartphones are
becoming smarter, and will be smarter than you by 2017,” says
Carolina Milanesi, research vice president at Gartner. “If there is
heavy traffic, it will wake you up early for a meeting with your
boss, or simply send an apology if it is a meeting with your
colleague. The smartphone will gather contextual information
from its calendar, its sensors, the user’s location and personal
data.”

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ePharma Launches Mobile Heath Solution in Brazil Powered by 3Cinteractive
3Cinteractive®, a leading mobile consumer engagement and commerce company,
announced that ePharma, one of Brazil’s largest pharmacy benefit companies, has
integrated mobile to enhance the company’s portfolio of services. The solution
will help improve access to care, increase adherence to medications, and provide
concierge support to patients with chronic conditions.“We believe the integration
of mobile into our portfolio of services represents a logical next step in our
ongoing commitment to improving the health of Brazilians using the combined
power of technology, data analytics or intelligence, and dedicated professional
support,” said Luis Montiero, president of ePharma.
Over half of consumers due to buy Christmas gifts via mobile
BuzzCity, the global mobile media company, has released interim findings, which
reveals that consumers are finally convinced by mobile commerce and are keen to
use it for their seasonal purchases, with 55% of people across the globe likely or
certain to buy gifts via their mobile device. In the UK alone, despite never buying
gifts via mobile before 47% of consumers are planning to purchase Christmas gifts
via a mobile device for the first time this year.

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Near field communication is a short-range, low power wireless link
evolved from radio-frequency identification (RFID) technology that
can transfer small amounts of data between two devices held a few
centimeters from each other. Both EE and Vodafone are launching
this service where customers can pay using their mobile phones. EE
has created an app they are called the Tap Wallet in conjunction
with MasterCard where customers can download and pay for items
up to £20. Whereas Vodafone have created the Vodafone Wallet in
conjunction with Visa that utilizes the same service.
Proximity marketing, as the term suggests, implies distributing
local advertising content to users, via wireless channels, such as
mobile devices. Using three different types of transmissions via
Bluetooth, NFC and SMS. One company that has used this is Krispy
Kreme, which interestingly enough, was the company’s first
advertising campaign in the newly entered U.K. market. Large
billboard calls-to-action were used to drive brand awareness and
customer loyalty via Bluetooth downloads, and was a huge success
in the end. During the 15-day campaign, Krispy Kreme generated
48,154 downloads total. Another company to use this strategy is
Pot Noodle, they placed large calls to actions around London and
the campaign pushed downloads of a free branded game and
created a viral effect in the process. During the four week
campaign, Pot Noodle received just over 95,000 downloads total

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Phone Gap is open source framework that allows you
to create mobile apps using standardized web APIs
for the platforms you care about. This builds
applications for iPhone, Android and Windows Mobile
so can be utilized over any software. Phone Gap has
been downloaded over 1 million times and is being
used by over 400,000 developers. Thousands of apps
built using Phone Gap are available in mobile app
stores and directories.
iAd is a mobile advertising platform developed by
Apple for its iPhone, iPod Touch, and iPad line of
mobile devices allowing third-party developers to
directly embed advertisements into their applications.
Three examples of this would be BMW, McDonalds
and American Express.

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Rank . Country . . . . . Population . . Subs . Sm’phones . Migr.Rt . . Per Capita
1 . . . . Singapore . . . . . . . . . 4.9 . . . 8.1 . . . 4.4 . . . . 54% . . . . 90%
2 . . . . Hong Kong *** . . . . . 8.0 . . . 14.0 . . . 4.9 . . . . 35% . . . . 61%
3 . . . . Sweden . . . . . . . . . . 9.3 . . . 13.6 . . . 4.8 . . . . 35% . . . . 52%
4 . . . . Australia . . . . . . . . . 21.6 . . . 29.8 . . . 10.2 . . . . 34% . . . . 47%
5 . . . . Spain . . . . . . . . . . . 45.5 . . . 58.9 . . . 20.8 . . . . 35% . . . . 46%
tie 6 . . Denmark * . . . . . . . 5.5 . . . 7.6 . . . 2.4 . . . . 32% . . . . 44%
tie 6 . . Israel *** . . . . . . . . 7.0 . . . 11.0 . . . 3.1 . . . . 28% . . . . 44%
tie 8 . . Finland * . . . . . . . . 5.4 . . . 9.6 . . . 2.3 . . . . 24% . . . . 43%
tie 8 . . Norway * . . . . . . . . 4.9 . . . 6.2 . . . 2.1 . . . . 34% . . . . 43%
10 . . . New Zealand ** . . . . 4.3 . . . 5.5 . . . 1.8 . . . . 33% . . . . 42%
11 . . . UK . . . . . . . . . . . . . 62.1 . . . 82.4 . . . 25.0 . . . . 30% . . . . 40%
tie 12 . Italy . . . . . . . . . . . . 60.2 . . . 87.8 . . . 22.8 . . . . 26% . . . . 38%
tie 12 . Netherlands . . . . . . 16.7 . . . 19.7 . . . 6.3 . . . . 32% . . . . 38%
tie 14 . Austria . . . . . . . . . 8.4 . . . 13.0 . . . 3.0 . . . . 23% . . . . 36%
tie 14 . Taiwan *** . . . . . . . 23.0 . . . 31.0 . . . 8.2 . . . . 26% . . . . 36%
tie 16 . Greece ** . . . . . . . . 11.2 . . . 15.6 . . . 3.9 . . . . 25% . . . . 35%
tie 16 . Ireland ** . . . . . . . . 4.6 . . . 5.6 . . . 1.6 . . . . 29% . . . . 35%
tie 16 . Portugal ** . . . . . . . 10.7 . . . 17.0 . . . 3.7 . . . . 22% . . . . 35%
tie 16 . USA . . . . . . . . . . . 319.1 . . 319.4 . . 111.8 . . . . 35% . . . . 35%
20 . . . South Korea ***** . . . 48.6 . . . 54.0 . . . 16.4 . . . . 30% . . . . 34%
www.wired.com

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Spotify lets you have access to millions of songs. You can make playlists and
share these with friends. You can also download the playlists onto your
phone so you can listen to the songs when you have no wi fi.
The twitter app allows you to update your newsfeed when you are out and
about. It lets you tweet, retweet and favourite other peoples tweets. You can
also share stories, videos or music from other websites.
The Santander app lets you keep track of your bank details when you are on
the move. You have to input several pieces of information before you have
access to the details meaning the app is safe and secure. It pinpoints your
location and shows you a map to the nearest Santander branch. It allows you
to transfer money into other accounts.