The strongest argument in favor of implementation of the mobile solutions is to increase sales in the e-shops. But which options will be the best for you?

1. Mobile in three options:
application, RWD and mobile version of a website

3. Over 80 IT experts
3 offices
Over 12 years' experience
Over 500 implemented projects
Complex services – development
works as well as e-marketing
services
Only bespoke solutions

4. ● Company listed on the stock
exchange, NewConnect market
● Over 250 IT experts
● 7,8 mln PLN net profit for 2013
● Capitalization 150 mln PLN
(at present)
● Over 50 mln PLN income for
2013
● The most profitable company
of the interactive market in
2013 (interaktywnie.com report)

5. Mobile in three options:
application, RWD and mobile version of a website

6. Systematic increase in popularity
 Traffic on the e-commerce platform generated by mobile devices
has increased to 58% of a total number of visits, which is 42% of
increase per year [Europe].
 According to research at the end of 2014 the number of mobile
pageviews should have amounted even 2 - 2,5 bln per month
[Poland].

7. What are we talking about?

8. Website adapts to various sizes of devices on which it is
displayed.
 Complementary to the website,
 Simplyfied styl, no superfluous graphics,
 Most important information usually at the top of the website.
Option 1: mobile website

9. Software for all of the mobile devices.
Mobile application = separate version for each system.
Systems:
 iPhone OS – Apple,
 Windows Mobile – Microsoft,
 Android OS – Google.
Option 2: application

10. Option 3: RWD
Developed website automatically adapts its design to resolution
of the device, on which it is displayed.
 Optimization and availability, regardless of the size of the device,
 Navigation adapted to the size of the screen,
 Scrolling restricted to axle: up and down.

11. What are the differences?
 Time you need to implement a solution
 Cost of implementation
 Content – its presentation and updating
 Launching and develoment

12. Investment in mobile
= success?

13. Step 1: Is our idea
reasonable and feasible?

14. Step 2: Will the user choose
a mobile/tablet as a most convenient?

15. Step 3: In which situations does the user
use a mobile solutions?

16.  Application allows to check the product in
store, then scan its barecode and check the
price on 8a.pl and order via application
(research offline, purchase online)
Mobile application

17. Mobile website
 Mobile, simplified version of the
website and mobile Investor
Relations module

18. Website in RWD
 Coherent layout optimized in
terms of all the resolutions and
responsive version of Investor
Relations module

19. Mobile?
Yes, but always preceded
by analysis of the busiess needs!