Mobile health multitouchecosystems_arnaionescu
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The document discusses Proteus' work using digital technologies and games to encourage behavior change for better health outcomes. It provides examples of a power challenge game used with patients to incentivize physical activity, medication adherence, and rest. The game tracked steps, heart rate, and other metrics to assign points and identify weekly winners. The document advocates for experiences over compelling technologies and appealing to both emotion and intellect to prompt meaningful change in patient care and responsibility.
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Mobile health multitouchecosystems_arnaionescu
- 1. Proteus Confidential What really works with… multi-touchpoint ecosystems
- 2. Proteus Confidential Sit down if you DON’T have: Mobile Phone Laptop or desktop computer Television iPad, eReader or other tablet Pedometer or other body-worn device
- 4. Technology + User Experience = Change May 4, 2011
- 6. Proteus Confidential 3000 Patient Days of Successful Trials
- 7. Understanding cause & effect guides individualized therapy Proteus Confidential Self-titration of furosemide Orthopnea/disrupted sleep Lying flat/restful sleep
- 9. Our lives do not revolve around managing data
- 10. Power Challenge Proteus Confidential
- 11. Power Challenge Proteus Confidential Weekend Warrior From the Heart From the Heart bonus Power Patient Recovery Zone 1 point per step 1000 points per hour 2000 points per 10 min of 120 BPM 10,000 points per pill Periodic surprises 20,000 bonus points for highest delta
- 12. Final Leader Board Proteus Confidential
- 13. Power Challenge Proteus Confidential Weekend Warrior winner From the Heart winner From the Heart bonus winner Power Patient winner Recovery Zone winner 92,285 steps 27.3 hours 100% ±2.7m 440 minutes 138 BPM
- 14. Proteus Confidential Logo and branding User Community Game Layer for Data Packaging Leader Board Competition Distribution Tech Support Rewards +1 774.PILL.PRO 10101110010110110101
- 15. Consider what’s around the mobile phone when crafting a full experience A compelling experience, not compelling technology, will prompt change To prompt change, appeal to emotion and intellect
- 16. Proteus Confidential Thank you Arna Ionescu [email_address]
- 18. 1918 50M people, 3% of world’s population, die of Spanish Flu
- 19. 2010 320M people with diabetes, spending 25% of health care budgets
- 20. Paradigms must shift We must each take more responsibility for our own care
Editor's Notes
- Is she taking her pills? Rachel’s metphormin is smart . A small sensor is embedded into her metphormin during the manufacturing process. This sensor activates upon reaching her stomach and communicates to a patch on her torso that she’s taken her pill. In order to ensure data privacy, the sensor does not communicate via a common technology like RF but via a proprietary technology that conducts through the body. Is she exercising? The patch also contains and accelerometer and heart rate monitor, so the system captures her daily step count, as well whether she has sufficient periods of exercise with increased heart rates. Is she sleeping enough? The system also tracks length and quality of her sleep.
- Craft a whole experience. Make a game out of the experience. Packaging. Note executives at a conservative pharma. Drastic behavior change was not because of the patch, cell phone and data, but because of the entire crafted, rich experience.
- Mobile phone is a very exciting place to start, we need to go beyond. Technology is not enough, need to add a compelling experience. Here’s how to make a great experience.