Mobile technologies have created incredible marketing and distribution opportunities for hospitality and travel organizations.
The presentation covers the importance of the mobile computing for travel and the challenges facing hotels, resorts and restaurants when engaging with guests through mobile distribution channels.
The importance of developing a mobile strategy and the related business and development considerations are covered.
Additionally, location based services and potentially disruptive mobile innovations are also profiled.
Presented by Robert Cole, Founder of RockCheetah at the 2010 Hospitality Financial & Technology Professionals (HFTP) HITEC Conference in Orlando, Florida, USA on June 23, 2010.
This is an updated version of the original white paper. It discusses the importance of paid and unpaid results in connecting users and websites, and the challenges posed by the small screens of mobile devices for current search engines that rely on the PC/laptop size screen to show a full set of both paid and unpaid links.
This is an updated version of the original white paper. It discusses the importance of paid and unpaid results in connecting users and websites, and the challenges posed by the small screens of mobile devices for current search engines that rely on the PC/laptop size screen to show a full set of both paid and unpaid links.
This is a presentation made at the AdMonsters Mobile Ops Event on Dec 7th. We have taken a look at Responsive Web Design in the context of the future of mobile and mobile marketing. For more information contact us at Responsiveweb@adostrategies.com or info@adostrategies.com
Blackberry not well received by Indians : Social Media ReportSimplify360
According to the report by Simplify360 that monitors consumer sentiments on Social Media, 65% of the audience has negative sentiment towards the brand.
Successful Startup Pivots - 6 Case StudiesAngie Chang
Fab.com was once Fabulis, Groupon was once The Point, Pinterest was once Tote, Twitter was once Odeo, Uber was once UberCab, Instagram was once Burbn... Learn how these founders iterated and pivoted their way to success!
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
As Presented at Internet Retailer by:
Thomas Nawara, Vice President of Digital Strategy & Design, North Central Region, Acquity Group
Julie Ask, Vice President & Principal Analyst, Forrester Research Inc.
Christopher Barcelona, Associate Director Emerging Media, Resource Interactive
Creating and selling mobile apps is almost an industry unto itself today. There are thousands that consumers are willing to pay a dollar or two to get on their phones, and many others that they'll happily add to their phones for free. This session will take a quick look at the universe of apps that apply to selling merchandise, tickets or travel accommodations and project their development over the next few years. Then it will dive deep into examples of mobile apps that are available now. Our expert—and opinionated—speakers will demonstrate apps and explain why each one hits or misses. The app industry is young enough that standards are yet to develop, so be prepared for lively debate among our presenters as they share opinions about what they like and don't like.
This is a presentation made at the AdMonsters Mobile Ops Event on Dec 7th. We have taken a look at Responsive Web Design in the context of the future of mobile and mobile marketing. For more information contact us at Responsiveweb@adostrategies.com or info@adostrategies.com
Blackberry not well received by Indians : Social Media ReportSimplify360
According to the report by Simplify360 that monitors consumer sentiments on Social Media, 65% of the audience has negative sentiment towards the brand.
Successful Startup Pivots - 6 Case StudiesAngie Chang
Fab.com was once Fabulis, Groupon was once The Point, Pinterest was once Tote, Twitter was once Odeo, Uber was once UberCab, Instagram was once Burbn... Learn how these founders iterated and pivoted their way to success!
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
As Presented at Internet Retailer by:
Thomas Nawara, Vice President of Digital Strategy & Design, North Central Region, Acquity Group
Julie Ask, Vice President & Principal Analyst, Forrester Research Inc.
Christopher Barcelona, Associate Director Emerging Media, Resource Interactive
Creating and selling mobile apps is almost an industry unto itself today. There are thousands that consumers are willing to pay a dollar or two to get on their phones, and many others that they'll happily add to their phones for free. This session will take a quick look at the universe of apps that apply to selling merchandise, tickets or travel accommodations and project their development over the next few years. Then it will dive deep into examples of mobile apps that are available now. Our expert—and opinionated—speakers will demonstrate apps and explain why each one hits or misses. The app industry is young enough that standards are yet to develop, so be prepared for lively debate among our presenters as they share opinions about what they like and don't like.
Location, location, location: The next big thing in social media marketingMary S. Butler
This deck was presented on Oct. 21, 2010 at the 2010 Automotive Internet Roundtable during the location-based services panel, which was moderated by Mary S. Butler.
The use of location-based social networking services—including Facebook Places, the Check-Ins feature on Yelp, and the major check-in services—to attract consumer interest is the next big thing in online technology. How can you turn “check-ins” into opportunities to grow your business and increase customer loyalty?
Mobile Website Landscape, Small Screen, Big OpportunitySuresh John
Mobile Website Landscape, Small Screen, Big Opportunity
Presented to the American Gas Association (AGA) Communications and Marketing Spring Meeting Presentation
Mobile to Dethrone Desktop
The mobile web will dethrone desktop sites according to the December 2013 Forrester Research, Inc., report entitled "Mobile App or Mobile Web? It's A Choice, Not A Battle." We believe this means mobile sites will replace traditional desktop user interfaces within the next three years.
As this mobile standard for the customer experience approaches, it’s up to you to choose between mobile apps or mobile web.
Do your customers expect deeply engaging and interactive experiences? Or, is it more advantageous to deliver consistent experiences on every device?
Watch full webinar:
http://bit.ly/1ovtNQ8
The number of people using Smartphones is growing rapidly. How does your website look and function on a mobile browser? Visitors viewing your site on a mobile phone have very different needs than a visitor coming to your site from the comfort of their home or office. Their needs are specific and they don't have a lot of time to wait for a page to load or image to render. Does your website meet the unique needs of mobile visitors? In this webinar we'll discuss the differences between your full content business website versus your mobile website and how your web strategy needs to be different for each. We'll also cover ways to make sure your current site is optimized for mobile viewing and options to create a mobile version of your current website.
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
How to maximize mobile website & app ROICompuware APM
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
Best Practice Guide Mobile Apps - Marketing Overviewcrisdresch
This is a best practice guide on Mobile Applications, focused on the Marketing overview. It talks about the mobile market and the planning and strategy behind the mobile apps. Hope you enjoy it.
Exploring the link between User Experience Design, Mobile Product Strategy and business ROI (or How to maximize your design strategy for ROI on mobile.)
About Jon Fox
Jon Fox is a User Experience leader with over 15 years of design expertise working for large scale companies and cutting edge startups. As a Product & Mobile Interaction Expert, he specializes in mobile, tablet and web products that bridge the gap between Usability, Visual Design, Business Strategy and Technical Implementation. He recently joined OpenX as the User Experience Lead, where he is focused on delivering a comprehensive UX strategy the new generation of enterprise products. In addition to his work at OpenX, Jon is the Founder of NELAUX, an organization focused on the growth and prosperity of the North East Los Angeles UX and Design community.
Follow him at @JonFoxUX.
Mobile developments in the US: can success be copied?Sanoma
Joe has served as the senior director of the IAB’s Mobile Marketing Center of Excellence since its inception in December, 2010. He plays a key role furthering the Mobile Center’s mission of growing the mobile interactive industry. Joe manages many of the IAB’s mobile standards, best practices, and research projects; advises both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Committee.
During his IAB career, Joe has led IAB projects including: writing buyer’s guides to mobile and tablet advertising; developing the IAB MRAID standard for mobile rich media advertising; and working with the MMA and MRC to establish guidelines for counting mobile web and in-app ad impressions.
With coronavirus ravaging the global hospitality industry, RockCheetah CEO Robert Cole presented the latest virus and hotel industry performance trends, as well as planning strategies to deal with uncertainty.
The webinar, broadcast on March 19, 2020 was sponsored by the Asian American Hotel Owners Association (AAHOA). My co-presenter was Loren Gray of Hospitality Digital Marketing.
How Hotel Revenue Strategy Unlocks Profit GrowthRobert Cole
Robert Cole, CEO of RockCheetah, while presenting How Hotel Revenue Strategy Unlocks Profit Growth addressed the structural forces impacting the US hotel industry, as well as the costs & challenges associated with acquiring and retaining guests, and how guest engagement and personalization is the future of the hospitality industry.
The webinar, broadcast on May 11, 2017 was sponsored by Agilysis and Duetto. It also featured presentations by Thor Hanen, Agilysis Sales Engineer and Dan Yacker, VP of Global Strategic Alliances for Duetto.
The Future of Travel Technology - Welcoming Our New Computer OverlordsRobert Cole
The Future of Travel Technology - Welcoming Our New Computer Overlords was presented by Robert Cole, Founder-CEO of RockCheetah at the Annual Wisconsin Hotel and Lodging Association Conference and Tradeshow held November 8, 2016 at the Oshkosh Convention Center in Oshkosh, Wisconsin.
Covering big data, artificial intelligence, the presentation suggests the hotel industry should expect to see rapid changes in the coming years, driven my mobile computing, voice and messaging services, as well as smart assistants and autonomous vehicles. Hoteliers that embrace the changing technology will help their staffs work smarter and dramatically improve guest experiences through a high degree of personalization.
Engaging Hotel Guests For Their Fun and Your ProfitRobert Cole
Robert Cole, Founder-CEO of RockCheetah presents Engaging Hotel Guests For Their Fun and Your Profit at the - Annual Wisconsin Hotel and Lodging Association Conference and Tradeshow held November 7, 2016 at the Oshkosh Convention Center in Oshkosh, Wisconsin.
The presentation covers personalization by providing differentiated experiences for individual guests across multiple touch points with relevant context addressing multiple motivations. It also stresses the importance of effective execution by aligning strategies and evaluating success with integrated analytics.
Mobile: How Signals, Touchpoints, and Moments Create Engagement, Conversion a...Robert Cole
A presentation by Robert Cole, Founder-CEO of RockCheetah at the Hospitality Sales and Marketing Association International Revenue Optimization Conference held June 22, 2016 at the Ernest N. Morial Convention Center in New Orleans, Louisiana. Robert is also a member of HSMAI’s Digital Marketing Council.
A robust mobile user experience is table-stakes as consumers now spend a majority of their time online with mobile devices. Enhanced targeting capabilities continue to fuel digital ad spend growth, with mobile touchpoints impacting all phases of travel. However, tracking attribution in an omni-channel landscape remains challenging, even for loyal guests. Is intelligent automation signaling a shift-change for mobile computing’s future? Bet on it. This session will cover methods to engage travelers during defining decision making moments and how to track attribution in a multi-device world.
Personalization & Customization – Pre-Arrival | Enhancing the User Experience...Robert Cole
How can the digital experience online best introduce guests to your hotel? And, how can you convert sales through highly relevant and profitable engagement? This discussion will address those questions, and delve into the signals you can use to identify individual preferences, trigger adaptive content, and measure results – all with different guest categories in mind (from frequent guests to first time visitors).
Presented by Robert Cole, CEO, RockCheetah, Bill Linehan, CMO, Red Lion Hotels & Adele Gutman Milne, VP Sales, Marketing and Revenue, Library Hotel Collection at the Hospitality Sales and Marketing Association International (HSMAI) Digital Marketing Strategy Conference held Wednesday, February 17, 2016 at the New York Marriott Marquis.
Customization and Personalization – On-Property | Tailoring the Guest ExperienceRobert Cole
Many hoteliers tout the highly personalized and attentive service provided by their properties, but how much does the actual guest experience change for an individual guest? Is the hotel successfully anticipating and delivering on guest needs, or merely reacting to requests? Guests value customized experiences, but at what point does familiarity with guest needs cross the creepy-line? Learn about the tools and processes employed by industry leaders that are producing the best outcomes, as well as where they see the industry progressing over the coming years.
Presented by Robert Cole, CEO, RockCheetah, • Sylvie Fayolle, General Manager, Le Parker Méridien & • Pedro Dias, General Manager, The Smyth (A Thompson Hotel) at the Hospitality Sales and Marketing Association International (HSMAI) Digital Marketing Strategy Conference held Wednesday, February 17, 2016 at the New York Marriott Marquis.
Hotel & Travel Distribution Lessons For Golf Course OwnersRobert Cole
Trends & Pitfalls in Hotel & Travel Distribution - Applying Concepts to Golf. A presentation by Robert Cole of RockCheetah for Allegiant Airlines/ Teesnap and the Milwaukee Golf Group, held at Scenic View Golf Club in Slinger, Wisconsin on February 8, 2016
Top Social Media Strategies for 2014 - Review Pro WebinarRobert Cole
A webinar sponsored by ReviewPro held December 10, 2013 featuring: Daniel Edward Craig, Reknown, Robert Cole, RockCheetah; Suzie Wotton, Red Carnation Hotels; and Adele Gutman, Library Hotel Collection
Engaging International Travelers - Phocuswright/Lionbridge WebinarRobert Cole
Global outbound tourism is on the rise in 2015 after finally recovering from the recession of a few years ago. Travelers are again eager to explore outside their own country's borders – often staying in hotels or resorts. The technological advancements in the lodging landscape, coupled with this global influx of international travelers presents a challenge for today's hospitality providers – how to best engage international travelers.
Give the Gift of a Personalized Travel Experience - Phocuswright/Maxymiser We...Robert Cole
Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. A combination of advanced technology and advanced managerial mindset are required to cultivate the relevant host/guest relationships that enable personalization. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.
The Creepy Line Between Genius and EgregiousRobert Cole
Hospitality industry entrepreneurs must understand that the new marketing opportunities enabled by rapid technological changes are significant, but come with new responsibilities. Robert Cole of RockCheetah presents the issue to students of Cornell University's School of Hotel Administration. Entrepreneurs should exploit new technologies, but ensure that doing so doesn't also exploit the guests. The challenge is that every person defines their own "creepy line" - something that is well beyond the control of the entrepreneur.
GBTA Convention 2014 Ensure Unmanaged Does Not Mean MismanagedRobert Cole
Do you know what percentage of your hotel bookings are out-of-program due to conference attendance? Or what about the impact this activity has on your negotiated hotel agreements? A number of reasons, including many legitimate ones, cause travelers to book outside of their managed travel program. This activity creates fragmentation that results in limited visibility, difficulties influencing total travel spend, as well as service challenges for your TMC. As a travel buyer you are left to fill in the gaps to effectively administer policy, deliver duty of care, optimize your supplier agreements, and accurately track spending. While this has been a long-standing challenge, there are many new approaches to addressing this issue for your hotel program. From data capture to modified supplier agreements to more comprehensive integration, join us to hear what others are doing and determine what the right approach is for your program. By attending you will learn: • How to assess the impact of out-of-program activity on your program • Ways other programs are addressing this issue • Next steps to consider for addressing this activity in your program Panel Participants
• Hotel Consultant - Robert Cole, Founder/CEO RockCheetah
• Corporate Travel Manager - Eric Bailey, Senior Travel Manager, Strategy & Technology Microsoft
• TMC Executive - April Bridgeman, Managing Director/Senior Vice President Advito / BCD Travel
• Moderator - Kyle Moore
HTNG North America Conference 2015 - Micromarketing Building BlocksRobert Cole
Presented by:
Robert Cole, Founder & CEO - RockCheetah
RJ Friedlander, Founder & CEO - ReviewPro
Sanjay Nagalia, Chief Operating Officer - IDeaS
Boro Petrovic, Architect - Oracle Hospitality
Mass marketing may not be dead, but it’s arguably dying. Companies are discovering that tailoring offers to specific customers can generate significantly higher sales and profits. But this means connecting information that is managed in at least three different hotel systems. The customer relationship management system typically contains profile, preferences and spending history. Online reputation management systems capture what customers and their influencers think about various products. Business intelligence and revenue management systems take this information to customize an offer that will maximize the appeal to the customer and the price they’ll be willing to pay. The presentation explores key elements of customer decision making, hotel pricing and marketing actions that need to adapt, and how the information from multiple systems can combine to facilitate this process for hotels.
Travel Leaders Annual Conference - The Future of Travel, Creating ValueRobert Cole
Keynote presentation by Robert Cole of RockCheetah at the Travel Leaders 2014 Annual Conference held Thursday, November 13, 2014 at the Renaissance Glendale Hotel & Spa in Glendale, Arizona. The session covered the challenges facing travel agents, disruptive forces complicating matters, emerging technologies and how smart travel agents and travel agencies can successfully compete against the large online travel agencies.
How Fiji Finds Happiness - Who’s Travelling, Why & What They WantRobert Cole
The economic trends supporting the affluent US international traveler provide an excellent marketing opportunity for unique, exotic destinations like Fiji. Presentation by Robert Cole of RockCheetah for the Tourism Fiji 2014 North American Marketing Conference held at the Portofino Hotel and Marina in Redondo Beach, California on Tuesday, October 7, 2014.
A point-counterpoint discussion about disruptive topics inpacting the hotel and travel industries, presented by John Burns, President, Hospitality Technology Consulting and Robert Cole, Founder, RockCheetah at the Hospitality Upgrade CIO Summit held September 4 & 5, 2014 at the Marriott Downtown in Milwaukee, Wisconsin.
An overview of the impact that Big Data, the demise of rate parity and the personalization of hospitality through the sharing economy have on traditional hotel industry distribution. Presentation by Robert Cole of RockCheetah for the Distribution Super Session at the Hospitality Finance and Technology Professionals 2014 HITEC Conference held Tuesday, June 24, 2014 at the Los Angeles Convention Center in Los Angeles, California.
Hotel Distribution - Channels, Complexity and Chaos at Rainmaker Gaming & Hos...Robert Cole
An discussion of the challenges facing hotel revenue managers as hotel distribution channels become more complex and chaotic. Presentation by Robert Cole of RockCheetah to the Raimmaker Revenue Management 2014 Gaming and Hospitality Customer Conference held Wednesday, March 26, 2014 at the Bacara Resort and Spa in Santa Barbara, California.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Mobile Distribution - No it's not Billboards and Neon Vacancy Signs
1. Mobile DistributionNo, It’s Not Billboards andNeon Vacancy Signs Robert Cole Founder, RockCheetah rockcheetah.com/blog
2. Presentation Overview Why Mobile is Important Why Mobile is Challenging Why Mobile Travel is Complicated Mobile Web v. Mobile Apps Mobile Business Considerations Mobile Development Considerations Location Based Services Disruptive Mobile Innovations June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 2
3. In the Good Ol’ Days… Billboards Vacancy Signs June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 3 Mobile Distribution Was Pretty Much Limited to: and Image Credit: BGLewandowski on Flickr | 28flavors on YouTube
4. Then, the Internet Changed Everything June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · 4 Image Credit: Thomas Hawk on Flickr
5. 15 Years Later, Mobile Changes It All Again June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 5
6. Why Mobile is Important Extends Most Important Web Attributes Device Follows the User – Mobile GPS Provides Geographic Context - Local Supports Many Forms of Communication – Social Devices are Typically Not Shared – Personal Smartphones Extends the Senses Sight (Camera) Sound (Microphone) Feeling (Touch-screen) Balance (Accelerometer) June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 6
7. Google’s Perspective on Mobile Google’s New Credo: Mobile First June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · 7
8. Why Mobile Can Not Be Ignored June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 8 Smartphone use is on the rise. Mobile web adoption is ramping up 8x faster than Internet in the mid-90s. In the Travel vertical, purchase intent on Mobile ads is 5x higher than on desktop ads. Mobile Travel bookings are projected to grow 700% in 2 years. $20M 2008 $160M 2010 Projection Data Sources: : Forrester, 2009. Google Internal Data, February 2010. InsightExpress, February 2010. PhoCusWright, January 2010
9. New Devices Impact Mobile Hotel Queries June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 9 Android Nexus One Significant Growth in 3 Years Moto Droid & Eris Google Mobile “Hotel” Category Query Growth Device Launches Android myTouch iPhone 3GS Blackberry Storm Android G1 Palm Pre iPhone 3G iPhone Data Source: Google Internal Data
10. Mobile Advertising & Booking is Real Google / Vegas.com Case Study Click-through rates may be a lot higher for mobile ads than desktop Impressive returns on the iPhone with campaign CTR nearing 20% Google Travel Booking Recommendations Purchase intent on Mobile Travel ads is 5x Higher than desktop ads Target efforts Drive-up bookings Incremental night stays Last minute flight changes Highlight promotions Motivate consumers to interact and spend with your brand June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 10
11. Need More Convincing? Apps Work Well for Highly Engaged Users 25% of iPhone & Android Users 2 hours per day on Apps Booking Functionality is Expected by Consumers Support Branded Assets by Driving Downloads & Usage Let Travelers Use The Phone! Adding Phone Number to Ad Text Increased CTR5-30%! Google Mobile Calls 22% More Likely to be Relevant & 31% More Likely to Result in Bookingthan calls other lead sources 1 Out of 3 Mobile Searches Has ‘Local Intent’ June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 11
12. Mobile Travel Booking Is Different Booking Window is Shorter. More Last Minute Search Queries are 2-3 Words Requires Create Mobile Landing Pages for SEO Separate Campaigns Required for Mobile Must Reflect Different User Behaviors Geo-location is Important, but not Everything Time of User Access is Important Lunch-time / Evening June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 12
13. Travel Process is More Complex -Impacts Traveler Goals & Perceptions June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 13 Guest’s Perception of Web/Mobile Travel Experience Source: RockCheetah Proprietary , Seven-Step Travel Process
14. Guest Relationship is More Complex -Multiple Traveler Personas Individual Maintains Same Demographic, but Purpose of Travel Dictates Decision Processes Multiple Traveler Personas Exist Business Meeting Industry Conference Family Vacation Romantic Getaway Weekend with College Friends June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 14
15. Hotel Distribution Channels Shifting June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 15
16. Please, Let Them Book the Reservation June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 16 Data Source: iPerceptions 4Q09 Hospitality and Tourism Industry Report
17. Mobile Challenges – Fragmentation Siloed Operating Systems Apple iOS v. Google Android v. BlackberryOS v. Symbian 3 v. Windows Phone Different Hardware Capabilities Varied Power, Features & Screen Sizes Mobile Web v. Apps Provide Different User Experiences Politics v. Rich Internet Applications Flash / Silverlight / HTML 5 & H.264 June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 17
18. Technology is More Complex - Welcome to the Splinternet* Golden Age of the Web Ending Information Sharing Was Based on Compatible Formats Now, the Age of Walled Gardens Content Controlled by Platform Owner Content Hidden From Search Engines by Passwords Apple – iStore Excludes Flash Applications Bars Google AdMob Advertising Facebook – Friends & Likes Social Graph Exists Only After Facebook Login June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 18 *Term “Splinternet” coined by Josh Bernoff, Forrester Research Senior VP - Idea Development
19. SplinternetPlatform Characteristics June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 19 Source: Forrester Research
20. SplinternetAd & Experience Characteristics June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 20 Source: Forrester Research
21. Operating System EvolutionInnovation or Fragmentation? Android – One Year Old / 4 Different Versions Version 1.5 – 24.9% Share Version 1.6 – 25.1% Version 2.1 – 50.0% Version 2.2 – Available for Nexus One Google Approach “Google treats partners equally, but will not slow the rate of innovation so weaker players can keep up” “By constantly raising the bar, both in terms of reference devices and software, Google aims to keep innovating and drive that innovation as a differentiator” “Android isn't a summer camp for handset vendors and not everyone gets a trophy for showing up” June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 21 Source: Michael Gartenberg Altimeter Group
22. Mobile Web v. Mobile Apps Mobile Web Benefits Open Standards Cross Platform Functionality No Proprietary APIs Cross-Application Integration No 3rd Party App Stores No Revenue Sharing June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 22
23. Mobile Web v. Mobile Apps Mobile App Benefits More Robust GUI Options Does Not Require Online Access Access to Phone “Senses” & Native Data App Store Marketing Opportunities Clear Monetization Model June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 23
24. 4P’s of Mobile Strategy Development People Who is the Target User? Purpose What Do the Users Want to Accomplish? Platform What Types of Devices Are They Using? Process Define Most Efficient Navigation & Workflow June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 24
25. Most Important Questions: What Are Your Mobile Objectives? Bookings Ancillary Revenue Customer Service How Can You Create Value For the Guest? Save Time? Save Money? Enhance Experience? June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 25
26. Mobile Apps – Business Considerations Business Models Applications – Technology (Revenue Share with App Store) Subscriptions – Unique Content (Rev Share with App Store) Publishing – Advertising (Share Revenue with Ad Network) Monetization Methods Free Freemium – “Light” Version Free, “Deluxe” Version is Paid Full Retail Price June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 26
27. Mobile Apps – Marketing Considerations Perfect World: Volume Drivers Good Device Good Network Good Browser Promotion Must Be Differentiated – Provide Unique Benefits Greatest Challenges Breaking Through Clutter – Must be Found Maintaining Engagement / Avoiding Deletion June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 27
49. Mobile Functionality – Best Practices One-click Driving Directions Know Phone Location / Know Destination Click to Talk Provide Phone Number in Mobile Ads Include Context Appropriate Phone Numbers Integrate Social Networks Help Customers Promote Your Brand / Location Negotiate Development Costs Aggressively Restaurant Group: 23 Sites = $8,000 (Orig. $37K) June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 30
50. Mobile Promos: Ground Rules Apply Protect Guest Privacy Opt-In for Promotional Message Delivery Are Offers Relevant? Popular or High Demand Product/Features? Appropriate for Individual? Provides Consumer Value? Simple to Convert? Avoid Bait & Switch Offers and Trailer-plays Provide Options to Engage Their Social Network In Destination Engagement May Not Be Forever June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 31
51. Mobiata – StayHip (For TravelClick) June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 32
52. Can Your iPhone App Compete? June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 33 “I was in downtown Orlando for MegaCon this weekend and bid for a last minute three-star room for $75 – all while in line for a panel.”
53. A New Location, Location, Locationfor the Hospitality Industry June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 34 Image Credit: geoftheref on Flickr
54. Location Based Services Foursquare Enables Free Setup & Custom Badges Mayor, Check-In, Frequency, Wildcard Specials Yelp! Monetizing Setup , Plus $300-$1,000 Monthly Heavily Food & Beverage Oriented Gowalla IHG Partnering for “HIT it Big” Promotion Check-in on Weekend Stay, Register for Bonuses June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 35
55. Location Based Services - Continued Best Prospects for Offers Frequent Guest Program Members Returning Guests (Non-Program Members) First Time Guests (Not Familiar with Property) Types of Specials Most Frequent Visitor (Mayorship) Check-In (Discount / Value Add for Visit) Frequency (Bonus for Nth Check-In) Wildcard Offer (Special Offer for Having a Badge) June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · 36
56. Disruptive Mobile Innovations Yelp! Monocle - Augmented Reality Point Camera Down Street, See Reviews Kayak Connect - Booking Mobile Meta-search Gets Transactional Google Store Views Google Maps Street Views Goes Indoors Apple iTravel Streamlining the Travel Experience Openways Innovative Mobile Door Locking System June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 37
57. Yelp! Monocle June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 38
58. Kayak Connect June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 39
59. Apple iTravel – Booking Transactions June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 40
60. Apple iTravel – Traveler Identification June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 41
61. Apple iTravel– Revolutionary Air Experience? June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 42
62. iTravel – Revolutionizing Event Merchandising June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 43
63. iTravel – Revolutionizing Conferences? June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 44
64. Openways – Doors or Distribution? Uses Mobile Phone as Room Key Engages Guest Prior to Arrival / Kept through Stay Does not Require Replacement of Door Locks Device Added to Existing Lock Set Smartphone App Downloads Unique Audio Code From Cloud Feature Phone SMS Text Message / Calls Servcer / Plays Code Will Support NFC in Future June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 45
65. Every Innovative Mobile Ideais Not Always a Good Idea… June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · Page 46
66. June 23, 2010 - Orlando, Florida HITEC 2010 - Mobile Distribution Robert Cole | RockCheetah · 47 Robert Cole RockCheetah LLC robert@rockcheetah.com http://rockcheetah.com/blog/ What Did You Think? In order to help us create/provide a better HITEC experience in the future, please take a second to fill out our short survey. And THANK YOU for attending HITEC! Learn how HFTP membership can benefit you, visit www.hftp.org