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Mobile
Development
Challenges

Nir Levy, CTO,
realcommerce Ltd.
nirl@realcommerce.co.il
Agenda
 Challenges
 Risks
 How to avoid them
 Wrap-Up
Challenges
Challenges


OS Fragmentation
Challenges

Device Fragmentation
Challenges

Productive User Experience on
Multiple Devices
Challenges

Time to Market and Pressing
Competition
Challenges

Access to Business Back-End
Systems
Challenges

Information and Application
Security
Challenges

Offline Mode and
Synchronization
Challenges

App Distribution and Version
Control
Challenges

Usage Statistics and Business
Intelligence
Risks
Risks


Solution Provider Lock-In




    …or worse, working with too
             many providers…
Risks

Controlling the Codebase




       …in too many languages
            and technologies…
Risks

Information Security Flaws that
cannot be Contained




         …as users simply do not
                      upgrade…
Risks

Complex and Lengthy
Integrations with LOB Systems




      …as they involve different
        development teams…
Risks

On-Going Effort to Support
New Devices




       …they just keep popping
               up all the time…
Mitigating
the Risks
Risk mitigation


methodology
                                      noun ˌme  -thə-ˌdä-lə-jē
                                        plural meth·od·ol·o·gies

1 : a body of methods, rules, and postulates employed by a
discipline : a particular procedure or set of procedures

2 : the analysis of the principles or procedures of inquiry in a
particular field

3 : in software engineering : a framework that is used to
structure, plan, and control the process of
developing an information system
Risk mitigation

Planning your Mobile
Methodology
   Which devices do we target?
   Native, Web, or Hybrid?
   Which software architecture do we employ?
   How do we integrate to legacy back-ends?
   How many apps do we plan to develop?
   Are they customer facing or internal apps?
   Who will be developing them?
   What is the required time-to-market?
Hybrid?
     Native Apps                         Hybrid Apps                   Mobile Web Apps
   Native code only               •   Mixed code: Native & web     •    Accessed via Mobile
                                  •   Web code is packaged with         browser
                                      the App                      •    JavaScript, HTML5 and
                                                                        CSS3.



    Native Application                    Native Container                  Mobile Browser

     1001010101011101001010                 Web Code
     0100101011101001001101                <!DOCTYPE html
     0101010100100100101111                PUBLIC                             Web Code
     0010011001010101001010                <html>
                                                                             <!DOCTYPE html
     1010100101010101010101                <! - - created 2003-
                                                                             PUBLIC
     0101011111100000101010                12-1
                                                                             <html>
     1010101001001010101010                <head><title>XYZ</ti
                                                                             <! - - created 2003-
     1010001111010100011110                tle
                                                                             12-12 - -
     1010011101010111110010                </head>
                                                                             <head><title>XYZ</ti
       110111101000101100                  </body>
                                                                             tle>
                                           </html>
                                                                             </head>
                                                                             <body>
                                                                             </p>
                                                                             </body>
                                                                             </html>

        Device APIs                         Device APIs




Platform-specific. Requires                                       Quick and cheap to
unique expertise, expensive and                                   develop, but less powerful
long to develop, but delivers                                     than native.
the highest user experience.
Risk mitigation

Planning your Mobile
Methodology
   Which devices do we target?
   Native, Web, or Hybrid?
   Which software architecture do we employ?
   How do we integrate to legacy back-ends?
   How many apps do we plan to develop?
   Are they customer facing or internal apps?
   Who will be developing them?
   What is the required time-to-market?
Wrap-Up
Wrap-Up


    Challenges
   Creating rich mobile applications in a
    fragmented technological landscape

   Connecting the enterprise back-end
    services in a secure and scalable
    manner

   Controlling the growing portfolio of
    applications deployed “in the wild”
Wrap-Up


Mitigation
 Planning   development and deployment
 needs in advance

 Creating   a organizational-level mobile
 methodology

 Using   the right platform for mobile
 development and runtime services
Thank You



Nir Levy, CTO,
realcommerce Ltd.
nirl@realcommerce.co.il

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Mobile Development Challenges