This document provides information about mobile coupon campaigns. It explains that mobile coupons allow traditional media like websites, radio, TV, print ads, and digital media to become interactive by enabling two-way communication directly on consumers' mobile phones. Mobile coupon campaigns are simple to set up, using a keyword, short code, and reply message. They also allow businesses to track campaign results in real time and capture consumer data to send future offers to opt-in customers. Overall, the document promotes the benefits of mobile marketing campaigns for businesses.

1. Bring this text
message to Mobile
Coupons
Anytown Toyota
for $500 Off Any
New Vehicle,
$250 Off Any
Pre-Owned or
10% Off
Parts & Labor!
A Digital Product By

2. Mobile Coupons are an innovative text
message based product that allow any
traditional media to become instantly
interactive and infinitely reactive to the
consumer environment.
Websites, Radio, television, direct mail,
service vehicles, newspaper, magazine
ads and any Digital Media now become
multi-dimensional, providing the
opportunity to open a digital dialogue
with the consumer directly in the mobile
hand set.

3. Mobile Coupons also provide data
capture, allowing real time tracking of
all your different campaigns. By
assigning different Keywords to different
media,the technology allows a you to
determine return on investment as well
the opportunity to make adjustments in
offers while the campaign is active.

4. This is the Keyword.
Today’s Specials This is the Short Code.
TURKEY CLUB
traditional style turkey club on whole grain bread with our
homemade cranberry spread served with f. fries
REUBEN
a classic….corned beef piled high with sauerkraut, melted swiss
cheese, thousand island dressing & rye bread, served with f. fries
GRILLED VEGETABLE
fresh jumbo portabella mushroom, zucchini, summer squash and
TEXT HORSESHOE to 68255
toasted red pepper grilled together topped with pesto aioli & asiago 226 Main Street, Rt. 28 North Reading, Ma • CATERING AVAILABLE •
cheese and a parmesan foccacia roll served with oriental slaw 978-664-3591 • TAKE OUT & CURBSIDE PICKUP •
Mobile campaigns are simple to set up and easily understood by
consumers. Best of all, they deliver real results!
Each campaign consists of three simple elements--
Keyword, Short Code and Reply Message.

5. This is the Reply Message.
Present this message This is the Database Invite.
at Horseshoe Grill
and receive a
complimentary
dessert. Reply HSG Additionally, you can offer the
for more offers!
www.horseshoegrill.com consumer an opportunity to join
123-555-1212 an exclusive “opt-in” database to
exp Dec.
receive future offers.
Now your business and your
partners can reach and retain the
ver y best kind of prospects--
those consumers who say “Yes,
send me your offer! And please,
send me more offers!”

6. Mobile Marketing Benefits
• Makes any media instantly
interactive!
• Create contests, sweepstakes,
instant coupons!
• Send messages to your database
instantly and affordably.
• Push consumers to a Web Site or
offer location information!
• Launch campaigns instantly and
change them as often as you like!
• Track campaigns in real time!
• Measure different media or
individual pieces of creative!