This document summarizes the goals and progress of the Mobile Coupon Ad Unit Standards Committee. The committee aims to establish standards for mobile coupon advertising to address the large and growing market for digital and mobile coupons. Key goals include developing guidelines for mobile coupon use cases, creative design, measurement, validation, distribution and testing the standards with industry participants. The committee invites interested parties to get involved by joining working subgroups or providing feedback to help shape the mobile coupon standards.