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Content management for cross device final
This document discusses optimizing content management across devices for web marketing. It notes that consumers now use multiple devices and do multi-tasking across them. This creates new challenges for content managers to determine which content goes where, in what format, and how to manage it coherently and for different utilization periods across devices. It recommends defining a content management type and identifying target devices and media to determine the best tool for managing content coherently and for different triggers across all platforms.
