Mobile How? Mobile Now.

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This document discusses how to design for mobile experiences now. It highlights trends showing rapid growth in mobile usage, especially for tablets, and principles for good mobile design, including making content engaging, optimizing touch and layout, reducing form friction. The overall message is that mobile experiences should be a top priority given its growing importance and different interaction paradigms compared to desktop.

Mobile How? Mobile
Now.
Will Hacker
willhacker.net
@willhacker

Mobile How? Mobile Now.
@willhacker
EPA.gov

Mobile How? Mobile Now.
@willhacker
Marriott

Mobile How? Mobile Now.
@willhacker
Cars.com

Mobile How? Mobile Now.
@willhacker
Source: IDC, 2013
78%
year-over-year
growth in
tablet shipments

Mobile How? Mobile Now.
@willhacker
Source: IDC, 2013
2013
tablet sales
will surpass
desktop sales

Mobile How? Mobile Now.
@willhacker
Source: IDC, 2013
2014
tablet sales
will surpass
laptop sales

Mobile How? Mobile Now.
@willhacker
Flickr Photo: EU Design Studio, 2012

Mobile How? Mobile Now.
@willhacker
While You Plan
For Tomorrow

Content Is Experience
Mobile How? Mobile Now.
@willhacker

Mobile How? Mobile Now.
@willhacker
Target

Mobile How? Mobile Now.
@willhacker
Chevrolet

Mobile How? Mobile Now.
@willhacker
Source: http://lukew.com/touch

Touch and Layout
Mobile How? Mobile Now.
@willhacker

Mobile How? Mobile Now.
@willhacker
Flickr Photo: Lance Peterson, 2011
Mobile How? Mobile Now.
@willhacker

Mobile How? Mobile Now.
@willhacker
Mint.com

Mobile How? Mobile Now.
@willhacker
Fitbit

Mobile How? Mobile Now.
@willhacker
Smart

Mobile How? Mobile Now.
@willhacker
Google

Mobile How? Mobile Now.
@willhacker
Flickr Photo: gunnar3001, 2008

Mobile How? Mobile Now.
@willhacker
Source: http://www.lukew.com/ff/entry.asp?1085

Reduce Form Friction
Mobile How? Mobile Now.
@willhacker

Mobile How? Mobile Now.
@willhacker
Macy’s

Mobile How? Mobile Now.
@willhacker
Amazon

Mobile How? Mobile Now.
@willhacker
<form>
<input
type=“email”
autocapitalize=“off”
autocomplete=“off”
/>
</form>

Mobile How? Mobile Now.
@willhacker
Discover

Mobile How? Mobile Now.
@willhacker
<form>
<input type=“number” />
</form>

Mobile How? Mobile Now.
@willhacker
Forms : Styles.text-input {
margin:0;
}
.button{
...
height:25px;
}
.text-input {
margin:0 0 10px;
width:200px;
height:25px;
}
.button {
...
height:30px;
}
.text-input:focus {
background-color:#ffffe0;
}

Tying It Up
Mobile How? Mobile Now.
@willhacker

Mobile How? Mobile Now.
@willhacker
 Content Is Experience
 Touch and Layout
 Reduce Form Friction

Mobile How? Mobile Now.
@willhacker
The Touchable Desktop
Flickr Photo: Fahad Khan Photography, 2012
Mobile How? Mobile Now.
@willhacker

Thank You
Will Hacker
willhacker.net
@willhacker

Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.

Brand Blindness: Causes and Cures

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With the advancing tide of social engagement sweeping through Madison Avenue, Main Street and Wall Street, there is a rise of a particularly destructive disease, Brand Blindness. Brand Blindness occurs when brand blindly leverage these low cost, broad reach platforms to drive the wrong message to the wrong audience for the wrong offering. The brands are blind to context, blind to who we are and what it means to live our lives. Most companies have spent millions trying to create recommendation engines that tell what offer retailers should shove in our face next, predictive analytics to determine which path through the maze of offers and coupons is mostly likely to get us to buy, endless scenarios of A-B testing, all devoid of context. A-B testing does not help find C. Recommendation engines are based on what others bought not what consumers enjoy. And predictive analytics can only optimize the road most traveled. This presentation walks through some of the symptoms of Brand Blindness and what brands can do to avoid driving their customers away.

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Samsung made a huge push for the eye tracking enabled technologies for the Galaxy SIV in their advertising. Our analysis of consumer adoption shows how many Galaxy SIV customers love or hated these features and why. We also pull examples of vision tracking from gaming consoles and examine consumer attitude about privacy and security in the face of recent gaffs by Facebook and the NSA with a call to action for OEM's to drive adoption by first getting the experience right and second getting the balance of privacy and security in alignment. Along the way we sprinkle in bits of Design Thinking from Stanford, Japan's Quality Movement and a new framework from CEO John Feland, so you get your veggies along with dessert. The results might surprise you!

Let Us Entertain You! Analysis of Consumer Entertainment Choices Across Conne...

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Recent analysis presented at the Telecom Council's Deep Dive on Entertainment examining consumer entertainment activities across connected devices, including Smartphone, Tablets, Laptops, and All-In-Ones. The presentation details which behaviors are top of mind for consumers among Doing Work, Surfing the Web, Watching Movies, Playing Games or Listening to Music. The presentation also dives deep into how consumer entertainment behaviors differ between smartphone and tablet brands. Argus Insights is a new type of market intelligence company, founded by tech industry veterans looking for better ways to connect the dots between technology innovation and consumer adoption. Argus Insights sits between traditional research firms, and Social Analytics companies, to provide focused and actionable analysis on where consumers are taking the market, who is winning and why. More than just a buzz meter, proprietary consumer demand metrics have beaten Wall Street estimates on iPhone unit sales 10 of the last 12 quarters. Global coverage of Smartphones, Wearables, Tablets, Home Automation, Internet of Things and more lets Argus Insights bridge intelligence gap between the quarterly forecasts. Real-time analytics cut through the branding buzz to expose how technology and innovation are driving consumer adoption.

The Mobile Opportunity

Kevin Getch

In this presentation I discuss how mobile technology (smartphones, watches, etc.) is causing user behavior to evolve and how businesses can capitalize on this huge mobile opportunity. I also cover 7 critical elements to an effective [mobile] website. If you have any questions please feel free to reach out via our website at https://webfor.com or check out our white papers and resources at https://webfor.com/resources.

Shifts in Mobile Demand Ahead of Holiday 2013

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Mobile Marketing isn't Optional by Anthony Quigley

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Presentation by Argus Insights CEO John Feland to the Telecom Council SPIF on the initial results of a Home Automation study looking at the key attributes of early adopters. This short talk teases consumer response to products such as Nest, Dropcam, Simplisafe, Philips Hue, and more as consumers weigh in on what works and what fails as they seek to make their homes and lives smarter. Extra credit goes to an early look at how the conversation around Apple's entry into the Internet of Things might go over at WWDC 2014. Most Home Automation consumers are using their iPhones to connect to their homegrown ecosystems, why shouldn't Apple belly up to the Home Automation bar! Plus you'll learn the surprise use for Dropcam and no nannies are involved!

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We have reached a stage in the evolution of Big Data where collecting and accessing tremendous amounts of data has moved from challenging to mundane. The next challenge will be in turning these storehouses into analytical work horses for businesses in a variety of marketplaces. In this talk, Dr. John Feland will describe the lessons he learned from deployments of predictive analytics in Digital Marketing and the Internet of Things. John will also share how he accidentally founded a Big Data company, what he has learned along the way to separate the hype from the useful, and where he postulates that Big Data could take us.

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Deals, Steals and Appeals: What Brands Are Consumers Loving Ahead of Black Fr...

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The Black Friday advertising has already started to hit consumers in full force. Every year for the past few decades, retailers have ratcheted up the deals and steals used to temp consumers to shake off their post Thanksgiving food comas and shuffle like the walking dead to their retail outlets in the twilight of the early morning hours before any self respecting rooster would consider it polite to greet the rising sun. The sequel to this mass retail migration to participate in the largest mixed martial arts contest with your fellow holiday cheer bringer is the equally frenzied Cyber Monday sales during which Amazon’s bandwidth and electricity consumption for a single 24 hour period could power all of Latin America for a year. Are the millions spent by retailers to extract billions from our pockets in these magical 8 days each year focused on the right products? Is that laptop priced at $150 really worth knee surgery you’ll have to schedule after the holidays due to injuries sustained while clawing it from the hands of that nice grandmother that lives down your street? Is a new myPad you got for under $300 really going to drive smiles come January? Pulling on the insights gathered from the most important voices in retail, consumers themselves. Argus Insights CEO, Dr. John Feland, will walk through the hottest products on the market today. Based not on what the brands are promising or the pundits are selling, but on what is delighting consumers. See if the new iPhones are all that, what is the best tablet for hard fought recession dollars, whether Chromebooks really replace laptops for consumers, and more. With data on over 7,000 products across over 400 brands, Argus Insights will identify likely winners of the holiday shopping frenzy and uncover hidden gems that are better candidates for the top of holiday wish lists than the dominant brands.

What is driving engagement ahead of Mobile World Congress 2015?

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MWC is sure to deliver a flurry of smartphone launches, countless wearables and connected IoT devices, and several insightful keynote addresses. Argus Insights will wade through the millions of juicy social snippets to identify which technology is poised to be significant, to help listeners make sense of the 1,900 plus exhibitions before the show even starts. This webinar will include predictions of what brands, technology offerings, and announcements will be driving mindshare during the show. Argus Insights’ proprietary data collection method and tools give us the ability to sort through this buzz and share meaningful insights with webinar attendees. Do not miss this chance to identify possible threats in SDN/NFV, smartphones, wearables, IoT, 5G networks, and more.

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The future of content marketing is here. The general collapse of big journalism, the shift in consumerism over the last 4-years, adoption and usage of smartphones and smart tvs, and big data is changing the marketing landscape forever. Content marketing has emerged as a guiding light for brands and marketers - enabling more connected content experiences for consumers. This presentation touches on what has caused these fundamental changes, and the various technologies and marketing tactics being deployed in this new age of content marketing - and what we can expect to see in the coming years, including trends related to: (1) the new consumer decision journey, (2) the connected purchase funnel, (3) organic search, (4) big data, (5) programmatic buying, (6) digital tv advertising, (7) native advertising and retargeting, (8) social media marketing, (9) in-store marketing, (10) brand publishers, and finally (11) influencer marketing.

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Mobile How? Mobile Now.

1. Mobile How? Mobile Now. Will Hacker willhacker.net @willhacker

2. Mobile How? Mobile Now. @willhacker EPA.gov

3. Mobile How? Mobile Now. @willhacker Marriott

4. Mobile How? Mobile Now. @willhacker Marriott

5. Mobile How? Mobile Now. @willhacker Cars.com

6. Mobile How? Mobile Now. @willhacker Source: IDC, 2013 78% year-over-year growth in tablet shipments

7. Mobile How? Mobile Now. @willhacker Source: IDC, 2013 2013 tablet sales will surpass desktop sales

8. Mobile How? Mobile Now. @willhacker Source: IDC, 2013 2014 tablet sales will surpass laptop sales

9. Mobile How? Mobile Now. @willhacker Flickr Photo: EU Design Studio, 2012

10. Mobile How? Mobile Now. @willhacker While You Plan For Tomorrow

11. Content Is Experience Mobile How? Mobile Now. @willhacker

12. Mobile How? Mobile Now. @willhacker Target

13. Mobile How? Mobile Now. @willhacker Chevrolet

14. Mobile How? Mobile Now. @willhacker Chevrolet

15. Mobile How? Mobile Now. @willhacker Cars.com

16. Mobile How? Mobile Now. @willhacker Source: http://lukew.com/touch

17. Touch and Layout Mobile How? Mobile Now. @willhacker

18. Mobile How? Mobile Now. @willhacker Flickr Photo: Lance Peterson, 2011 Mobile How? Mobile Now. @willhacker

19. Mobile How? Mobile Now. @willhacker Mint.com

20. Mobile How? Mobile Now. @willhacker Mint.com

21. Mobile How? Mobile Now. @willhacker Fitbit

22. Mobile How? Mobile Now. @willhacker Smart

23. Mobile How? Mobile Now. @willhacker Smart

24. Mobile How? Mobile Now. @willhacker Google

25. Mobile How? Mobile Now. @willhacker Cars.com

26. Mobile How? Mobile Now. @willhacker Cars.com

27. Mobile How? Mobile Now. @willhacker Cars.com

28. Mobile How? Mobile Now. @willhacker Flickr Photo: gunnar3001, 2008

29. Mobile How? Mobile Now. @willhacker Source: http://www.lukew.com/ff/entry.asp?1085

30. Reduce Form Friction Mobile How? Mobile Now. @willhacker

31. Mobile How? Mobile Now. @willhacker Macy’s

32. Mobile How? Mobile Now. @willhacker Amazon

33. Mobile How? Mobile Now. @willhacker <form> <input type=“email” autocapitalize=“off” autocomplete=“off” /> </form>

34. Mobile How? Mobile Now. @willhacker Discover

35. Mobile How? Mobile Now. @willhacker Discover

36. Mobile How? Mobile Now. @willhacker <form> <input type=“number” /> </form>

37. Mobile How? Mobile Now. @willhacker Cars.com

38. Mobile How? Mobile Now. @willhacker

39. Mobile How? Mobile Now. @willhacker Forms : Styles.text-input { margin:0; } .button{ ... height:25px; } .text-input { margin:0 0 10px; width:200px; height:25px; } .button { ... height:30px; } .text-input:focus { background-color:#ffffe0; }

40. Mobile How? Mobile Now. @willhacker Cars.com

41. Tying It Up Mobile How? Mobile Now. @willhacker

42. Mobile How? Mobile Now. @willhacker  Content Is Experience  Touch and Layout  Reduce Form Friction

43. Mobile How? Mobile Now. @willhacker The Touchable Desktop Flickr Photo: Fahad Khan Photography, 2012 Mobile How? Mobile Now. @willhacker

44. Thank You Will Hacker willhacker.net @willhacker

Mobile How? Mobile Now.

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