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Rural Marketing –Pharmaceuticals
The India Pharmaceuticals Market
India Pharma Market  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  IPA, Earnest and Young analysis, 2006
Key Players
 
 
 
 
 
Rural Marketing- Pharmaceuticals
India: Rural Scenario ,[object Object],[object Object],[object Object],[object Object],[object Object]
India: Rural Scenario ,[object Object],[object Object],[object Object],[object Object]
Traditional Rural Marketing in Pharma
[object Object],[object Object],[object Object]
Advertisements in Rural Markets ,[object Object],[object Object],[object Object]
 
Rural Marketing – Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is making the rural market attractive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study  Elder Pharma’s Rural Initiative
Elder Pharmaceuticals- Rural Initiative   ,[object Object],[object Object],[object Object]
Categories/Areas Targeted ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plan for 2012 ,[object Object],[object Object],[object Object]
Case Study-  Arogya Parivar Yojana
Arogya Parivar   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Aim of the scheme ,[object Object],[object Object],[object Object],[object Object],[object Object]
Field force and product lines adapt to rural needs ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Some Other Initiatives by leading Pharma companies in Rural Markets
Some Major Initiatives  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
A group of Pharma companies under leadership of Nicholas Piramal has asked govt to allow them to use post offices as a channel to sell life saving drugs  Company Initiative Nicholas Piramal (NPIL)  It has tied up with Sorento Healthcare Communications for an Epilepsy Outreach Programme launched under the banner 'Reach More, Teach More'. Strepsils lozenges  It builds brand awareness in villages through billboards at bus stands, branding buses, hoardings, promotions at village haats, jatras and melas, road shows etc. Ajanta Pharma It uses stalls at fairs, slides in cinema halls, moving vans. It also educates tertiary health workers, who work in smaller villages.  Eli Lilly  It works with the Self-Employed Women's Association (SEWA) in Ahmedabad to educate people on tuberculosis and encourage them to seek treatment
Case Study  RW Promotions and Marketing
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[object Object],[object Object]
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Recommendations & Strategy for Rural Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations & Strategy for Rural Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks

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Pharma in Rural India

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  • 9.  
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  • 19. Case Study Elder Pharma’s Rural Initiative
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  • 23. Case Study- Arogya Parivar Yojana
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  • 26.
  • 27.
  • 28. Some Other Initiatives by leading Pharma companies in Rural Markets
  • 29.
  • 30.
  • 31. A group of Pharma companies under leadership of Nicholas Piramal has asked govt to allow them to use post offices as a channel to sell life saving drugs Company Initiative Nicholas Piramal (NPIL) It has tied up with Sorento Healthcare Communications for an Epilepsy Outreach Programme launched under the banner 'Reach More, Teach More'. Strepsils lozenges It builds brand awareness in villages through billboards at bus stands, branding buses, hoardings, promotions at village haats, jatras and melas, road shows etc. Ajanta Pharma It uses stalls at fairs, slides in cinema halls, moving vans. It also educates tertiary health workers, who work in smaller villages. Eli Lilly It works with the Self-Employed Women's Association (SEWA) in Ahmedabad to educate people on tuberculosis and encourage them to seek treatment
  • 32. Case Study RW Promotions and Marketing
  • 33.
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  • 36.
  • 37.