Nov2008 Barcelona G Murphy


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Sobre centros, programas y políticas de diseño, enviado por Giselle Raulik

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Nov2008 Barcelona G Murphy

  1. 1. Policies in support of design Gisele Raulik-Murphy DME Workshop Barcelona, 11.11.2008
  2. 2. G.Raulik-Murphy Nov.08 to policy Introduction
  3. 3. G.Raulik-Murphy Nov.08
  4. 4. How to make Great Britain a winner in the Olympic Games? = How to increase the number of medals? ? G.Raulik-Murphy Nov.08
  5. 5. “World Class Performance Programme” Since 1997 (long-term investment) G.Raulik-Murphy Nov.08 £100m per year is invested in Britain's top athletes by UK Sport both National Lottery and Government Exchequer funds
  6. 6. RESULT: G.Raulik-Murphy Nov.08 1996 - Atlanta 2008 - Beijing 1 gold medal 19 gold medals Position 36 Position 4
  7. 7. policy? What is The process by which governments translate their political vision into programmes and actions to deliver outcomes - desired changes in the real world. (UK National School of Government) What is design policy? The process by which governments translate their G.Raulik-Murphy Nov.08 political vision into programmes and actions in order to develop national design resources and encourage their effective use in the country.
  8. 8. A design policy is implemented by programmes: Ad Sup p vi s ory ort fo Se es ntr cto pro r S ns e r-s gra ME nC s itio es pe et ig mm s ci f De c es ition mp eren ic p Me mo D rog ntor es o hib nf C ns Ex rds / / Co ram ing tra PR nera T tio a s m Aw inar np OR rog Tool es m s OM Se ps kit ge ra se ns Inc mm s PP ho tio es lica e S ub ato s OT ub ite sin govern SU P rs s l eb pu bu IO ment … W blic … N designers G.Raulik-Murphy Nov.08 EDUCATION Education programmes (degree and postgraduate levels) Professional training …
  9. 9. The policy provides the vision, integration and monitoring: POLICY / STRATEGY PR nera T OR s OM ge se PP es OT sin govern SU l pu bu IO ment blic N G.Raulik-Murphy Nov.08 designers EDUCATION
  10. 10. POLICY PROGRAMMES Strategy Implementation Government-led Anyone’s initiative Cannot be transferred Transferable Differentiation Strengthening G.Raulik-Murphy Nov.08
  11. 11. Research Design policies and programmes of countries in different stages of economic development G.Raulik-Murphy Nov.08
  12. 12. Source: World Economic Forum, Global Competitiveness Korea Finland India Brazil Report 2006-2007 G.Raulik-Murphy Nov.08
  13. 13. Finland Korea Brazil India - Policy process - Design policy strategy G.Raulik-Murphy Nov.08
  14. 14. G.Raulik-Murphy Nov.08 Policy process
  15. 15. Design policy process (generic model): G.Raulik-Murphy Nov.08
  16. 16. G.Raulik-Murphy Nov.08 Policy process:
  17. 17. G.Raulik-Murphy Nov.08 Policy process:
  18. 18. G.Raulik-Murphy Nov.08 Policy process:
  19. 19. G.Raulik-Murphy Nov.08 Policy process:
  20. 20. Design Policy Strategy G.Raulik-Murphy Nov.08 They are all industrial policies.
  21. 21. Design policy (generic model): The most common intervention, present in most countries. G.Raulik-Murphy Nov.08 Government intervention justified on market failure or opportunities
  22. 22. Design is not the only factor in an industrial policy G.Raulik-Murphy Nov.08
  23. 23. Design is not the only factor in an industrial policy G.Raulik-Murphy Nov.08 For an industry-led design policy, exploring links with other policies is very important
  24. 24. G.Raulik-Murphy Nov.08 Finland
  25. 25. G.Raulik-Murphy Nov.08 Korea
  26. 26. G.Raulik-Murphy Nov.08 Brazil
  27. 27. G.Raulik-Murphy Nov.08 India
  28. 28. SIMILAR design policy strategy CONTRASTING policy delivery The same strategy cannot be delivered in different countries, where there are different G.Raulik-Murphy Nov.08 political, economic and social environments.
  29. 29. Health Innovative POLICY MATTERS Infrastructure products Education Sophisticated Institutions processes G.Raulik-Murphy Nov.08
  30. 30. On design policies: Recognise weaknesses G.Raulik-Murphy Nov.08
  31. 31. Cycling Rowing Sailing Recognise weaknesses Build on strengths G.Raulik-Murphy Nov.08
  32. 32. Recognise weaknesses Build on strengths Identify opportunities G.Raulik-Murphy Nov.08
  33. 33. Recognise weaknesses Build on strengths Identify opportunities Have a vision (policy is long term impact) “It typically takes G.Raulik-Murphy Nov.08 around 8 years to reach their peak once their talent has been identified.” (UK Sport)
  34. 34. Recognise weaknesses Besides the World Class Performance Programme, which invests directly in Build on strengths sports and athletes: - Coaching Programme - Scientific and medical support Identify opportunities - Ensuring athletes a full-time career in sport - Identification of future Have a vision (policy is long term impact) talent G.Raulik-Murphy Nov.08 Operate with other policies
  35. 35. Recognise weaknesses Build on strengths Identify opportunities Have a vision (policy is long term impact) G.Raulik-Murphy Nov.08 Operate with other policies Go for differentiation – competitive advantage
  36. 36. and most important: Find other policy areas where design can play a role ? G.Raulik-Murphy Nov.08 because we believe that design can contribute to society and economy growth not only through products and services but also through strategic thinking.
  37. 37. Thank you G.Raulik-Murphy Nov.08 Gisele Raulik-Murphy,