This document provides a client report for Makers of Barcelona (MOB), a coworking space company. It includes an analysis of MOB's customers, products/services, competitors, and current online marketing. The main competitors identified are Betahaus, Transforma, Impact Hub, and Valkiria. Price comparisons show MOB and Impact Hub have the most affordable flexible memberships. Suggestions are made to improve MOB's website and utilize Instagram marketing. The report aims to help MOB better understand their target audience and identify opportunities to strengthen their unique value proposition.
Bamboo Labs - Digital Advertising Agency Credentials 2017Pavel Hacker
Showcase of Digital Advertising Agency operating from Bangkok, Thailand, active in Thailand and South-East Asia region. We provide all key digital marketing services but focus mainly on Content and Social Media.
Bestow - Marketing Communication Agency - Advertising AgencyDipen Patel
We are a multi disciplinary branding agency called BESTOW which specialises in three main areas of expertise:
• Design
• Strategy, and
• Communication
We are involved in 360-degree marketing activities for our clients, which scale from various verticals like Real estate, Jewellers, Industrial, FMCG, Education, Finance, Hospitality & many more.
From Advertising & PR, to Digital Marketing, to Events & Exhibitions, to Interactive media planning, you name it we do it.
Presentation of the Unicorn Media Public Relations Agency. You can find a description of your departments, the scope of services and the origins of the Agency.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
Bamboo Labs - Digital Advertising Agency Credentials 2017Pavel Hacker
Showcase of Digital Advertising Agency operating from Bangkok, Thailand, active in Thailand and South-East Asia region. We provide all key digital marketing services but focus mainly on Content and Social Media.
Bestow - Marketing Communication Agency - Advertising AgencyDipen Patel
We are a multi disciplinary branding agency called BESTOW which specialises in three main areas of expertise:
• Design
• Strategy, and
• Communication
We are involved in 360-degree marketing activities for our clients, which scale from various verticals like Real estate, Jewellers, Industrial, FMCG, Education, Finance, Hospitality & many more.
From Advertising & PR, to Digital Marketing, to Events & Exhibitions, to Interactive media planning, you name it we do it.
Presentation of the Unicorn Media Public Relations Agency. You can find a description of your departments, the scope of services and the origins of the Agency.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
CAAY Creative Agency was honored to collaborate with many partners in Vietnam and abroad such as Vingroups, MBBank, Vinaphone, Mobifone, Vietcombank, Parkcity, AEON, etc…
BUILDING BETTER BRANDS
QUO understands that a great brand isn’t just a logo, a catchy name or a neatly arranged collection of words. It’s something that starts from within. Something that comes from the soul.
We have been using this knowledge to create and inspire some of the hospitality industry’s most memorable brands for more than two decades. Our branding model blends insightful industry knowledge, strategic thinking and creative flair, delivering fully developed brands that don’t just look and sound great but have real, relatable soul.
From our Bangkok headquarters and global offices in Ho Chi Minh, Singapore, New Delhi, the Maldives and Amsterdam, we provide branding services that uncover the soul of every organisation we work with.
Contact us: info.hcmc@quo-global.com
This is a summary of the company's approach. It outlines the categories we work in and some examples of the work we're done. For more, visit www.williamsmarketing.ca
Thanks for the support from our valuable clients that help us make it this far!
Our 2015 proposition: performance-based marketing agency. If you like us, give us a chance to prove you are right!
I am a creative person who has over 18 years of working experience in a 360-degree marketing communication field and creating a strategy in using communication tools and channels reaching the target audience efficiently.
Experienced Digital Media Strategist with a demonstrated history of working in the marketing and media industry. Skilled in New Media Strategy, Planning, Creative Management, Media Buying, and Consultancy. Strong marketing professional with a passion for creativity and emergent technology.
MC is Advertising Company established in 1999 with provision of full services about marketing and advertising - MC is the first Vietnamese advertising Company to achieve Total Quality Management System in compliance to ISO 9001 version 2000 - MC is now one of the leading BTL agencies in Vietnam.
Intheblack® inspiration workshops and tools convert these data driven insights into meaningful ideas and initiatives, through prioritising the type of content, experiences and solutions and touch-points people care about while exploring inspirational benchmarks from top performers for activation.
Only 1 in 5 sales and marketing professionals report that they can clearly demonstrate a social media ROI - and it's because they are focused on brand awareness. View this presentation to see the LinkedIn marketing program ROI you can expect when you use GetLinkedInHelp.com with their profile makeover, strategy or LinkedIn managed services.
Great Crew — multidisciplinary digital design, branding & marketing communica...Marie Saxon
★ AWWARDS and CSS Design Awards nominees, for over 6 years we've been creating exceptional projects for our clients.
✔ 70+ clients and partners: small business and entrepreneurs, large corporations and government entities, projects with non-disclosure agreements.
✔ 10 countries: Switzerland, Portugal, Spain, Russia, Ukraine, Estonia, Italy, Hong Kong, Argentina and the USA.
✔ We launch in average 2 to 3 turnkey projects for each of our clients including long-term 360° marketing support.
★ In Great Crew we work with designs in a broad sense: we develop the user’s interaction with each element of a brand using psychological and marketing knowledge and techniques; we create solutions that will assist our clients in achieving their business objectives.
We apply a system approach to the business goals solutions and multidisciplinary expertise in
☛ behavioural psychology and neuromarketing ☚, architectural way of thinking and experience of implementation of technically complex solutions.
Digital marketing and social media management personal brand exploration explaining my outlook on what my brand is, what I want it to be, and where I see it going in the future.
Research Portfolio Ellisha-Jade White BA(Hons) Fashion PR Final Major Project...EllishaJadeWhite
This project will explore the importance of social media marketing for smaller local fashion and lifestyle businesses in the South-East area, highlighting how the quality of communication online can be a prominent factor in determining the success or failure of the business. The project will also research into how the online presence of a business affects the credibility of the brand through the customer’s eyes and whether some businesses fail due to the lack of knowledge in the area of online or social media marketing, and/or their perceived idea of cost for an experienced marketing agency.
CAAY Creative Agency was honored to collaborate with many partners in Vietnam and abroad such as Vingroups, MBBank, Vinaphone, Mobifone, Vietcombank, Parkcity, AEON, etc…
BUILDING BETTER BRANDS
QUO understands that a great brand isn’t just a logo, a catchy name or a neatly arranged collection of words. It’s something that starts from within. Something that comes from the soul.
We have been using this knowledge to create and inspire some of the hospitality industry’s most memorable brands for more than two decades. Our branding model blends insightful industry knowledge, strategic thinking and creative flair, delivering fully developed brands that don’t just look and sound great but have real, relatable soul.
From our Bangkok headquarters and global offices in Ho Chi Minh, Singapore, New Delhi, the Maldives and Amsterdam, we provide branding services that uncover the soul of every organisation we work with.
Contact us: info.hcmc@quo-global.com
This is a summary of the company's approach. It outlines the categories we work in and some examples of the work we're done. For more, visit www.williamsmarketing.ca
Thanks for the support from our valuable clients that help us make it this far!
Our 2015 proposition: performance-based marketing agency. If you like us, give us a chance to prove you are right!
I am a creative person who has over 18 years of working experience in a 360-degree marketing communication field and creating a strategy in using communication tools and channels reaching the target audience efficiently.
Experienced Digital Media Strategist with a demonstrated history of working in the marketing and media industry. Skilled in New Media Strategy, Planning, Creative Management, Media Buying, and Consultancy. Strong marketing professional with a passion for creativity and emergent technology.
MC is Advertising Company established in 1999 with provision of full services about marketing and advertising - MC is the first Vietnamese advertising Company to achieve Total Quality Management System in compliance to ISO 9001 version 2000 - MC is now one of the leading BTL agencies in Vietnam.
Intheblack® inspiration workshops and tools convert these data driven insights into meaningful ideas and initiatives, through prioritising the type of content, experiences and solutions and touch-points people care about while exploring inspirational benchmarks from top performers for activation.
Only 1 in 5 sales and marketing professionals report that they can clearly demonstrate a social media ROI - and it's because they are focused on brand awareness. View this presentation to see the LinkedIn marketing program ROI you can expect when you use GetLinkedInHelp.com with their profile makeover, strategy or LinkedIn managed services.
Great Crew — multidisciplinary digital design, branding & marketing communica...Marie Saxon
★ AWWARDS and CSS Design Awards nominees, for over 6 years we've been creating exceptional projects for our clients.
✔ 70+ clients and partners: small business and entrepreneurs, large corporations and government entities, projects with non-disclosure agreements.
✔ 10 countries: Switzerland, Portugal, Spain, Russia, Ukraine, Estonia, Italy, Hong Kong, Argentina and the USA.
✔ We launch in average 2 to 3 turnkey projects for each of our clients including long-term 360° marketing support.
★ In Great Crew we work with designs in a broad sense: we develop the user’s interaction with each element of a brand using psychological and marketing knowledge and techniques; we create solutions that will assist our clients in achieving their business objectives.
We apply a system approach to the business goals solutions and multidisciplinary expertise in
☛ behavioural psychology and neuromarketing ☚, architectural way of thinking and experience of implementation of technically complex solutions.
Digital marketing and social media management personal brand exploration explaining my outlook on what my brand is, what I want it to be, and where I see it going in the future.
Research Portfolio Ellisha-Jade White BA(Hons) Fashion PR Final Major Project...EllishaJadeWhite
This project will explore the importance of social media marketing for smaller local fashion and lifestyle businesses in the South-East area, highlighting how the quality of communication online can be a prominent factor in determining the success or failure of the business. The project will also research into how the online presence of a business affects the credibility of the brand through the customer’s eyes and whether some businesses fail due to the lack of knowledge in the area of online or social media marketing, and/or their perceived idea of cost for an experienced marketing agency.
The Content Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the content marketing landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions, with The Co-operative Group’s Head of Digital & Social Media, Paul Morris, delivering the opening keynote speech.
When: Tuesday 26th January 2016
Where: The Castlefield Rooms, Manchester, M3 4LZ
Time: 9.00am to 1.00pm
This presentation was done for my Personal Brand course at Full Sail University.
It has the entire initial exploration of my personal brand. From brand's position to font families.
Solveo - new opportunities in the palm of your hand Solveo
Solveo is a strategic design and innovation consultancy. With out innovative approach we help our clients create innovative and suitable solutions to strenghten their market position and gain competitive advantage.
Solveo is a strategic design and innovation consultancy. With our innovative approach, we help our clients create innovative and suitable solutions to strengthen their market position and gain competitive advantage.
2. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
Contents
Report Objectives
Client and Industry Analysis
Client Overview
Product & Service Analysis
Current and Future Opportunities
Customer Analysis
Typical Customer
Mobber 1: Petra Eriksson
Mobber 2: Alicia Gomez
Competitor Analysis
Product/Service Comparison
Direct Competitors
Betahaus Barcelona
Valkiria
Transforma
Impact Hub
General Price Positioning Comparison
Marketing and Sales Review
Online Marketing
Website
Social Media: Facebook & Twitter
Offline Marketing Review
SEO & Functionality
Summary & Suggestions (PP)
3. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
Report Objectives
1. Analyze and profile current customers for better marketing
campaigns.
2. Explore and determine key competition and the client’s
unique value proposition.
3. Evaluate current online marketing campaigns
4. Provide a range of suggestions and improvements for
developing new target markets, utilizing our unique value
proposition and marketing campaign advice.
Client and Industry Analysis
Client Overview
Makers of Barcelona is a company whose core operates through connecting
people, building relationships, and offering opportunities that allow it’s members
to collaborate, explore, and create drive, all aiding to evolve as a co-working
space community. The creativity, created through collaboration of people
who may have never had the chance to meet otherwise if not for this co-
working space, molds MOB together initiating a strong community.
Product & Service Analysis
Makers of Barcelona has two locations in Barcelona that differ in capacities
and working space. MOB & Pau includes a flexible co-working space, an area
of fixed work desks, an outdoor patio, a second floor glass encased offices
well suited for teams of 4 to 6, and a rooftop area. The Mob Main provides a
large flexible co-working space, an area of fixed work desks arranged in
groups of 4 for companies or individual desks for those who want their own
space, a workshop that provides 20 desks, a projector and white board, a
private meeting room with a multi-use television, a 3D printer, and a coffee
shop. What makes these spaces so unique is the collaborative, eclectic
community of creative individuals.
4. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
Current and Future Opportunities
Currently MOB main is very comfortably maintained, with not too many people
inhabiting the space, but with just enough to have a positive work
environment. In the future, it is noted that MOB Pau is going to be renovating
their rooftop for more networking opportunities and social events, which is a
great opportunity. As for MOB main, future opportunities include more social
and networking events and a possible addition to their social networking,
Instagram.
Customer Analysis
Typical Customer
The typical customer is a small group of people or an individual working on a
startup company in a space that allows them to further develop their
businesses in a collaborative and creative environment.
Mobber 1: Petra Eriksson
Petra Eriksson is a Freelance Designer & Illustrator is currently part of
Casumo Design Team. She creates Casumo’s illustrations and has more
recently started working with UI design and internal branding. Petra is a
typical customer of MOB because she enjoys all the aspects of MOB
that they put out there for their members--team building activities and
events.
Mobber 2: Alicia Gomez
Alicia loves this work space, she works on different projects and adapts
to each different client that she has depending on their needs. She
enjoys working in the workspace because she is able to move from
MOB Main to MOB Pau depending on what she needs to work on and
where she is currently located. She mentions that she finds it hard to
work on larger projects in MOB Main or PAU because she doesn’t have
a large enough table to spread out all of her materials and have a room
of her own. That is something that MOB can work on, letting an
individual rent out a room to themselves so that they can get bigger jobs
5. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
done in the workspace. She previously worked at Betahaus and said
that she prefers MOB because it is a much more comfortable and
productive environment
Competitor Analysis
Betahaus Barcelona
The layout as seen above on their website is easy to understand and includes
all the features. They also offer a Betahaus passport, which allows members
to work 5 days each month in any Betahaus location or partner space for free.
The space is 2000 sqmt that includes 6 floors and 4 terraces.
6. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
Social Medias:
Facebook: https://www.facebook.com/betahaus.barcelona/
Their facebook acts as a combined platform of all their social medias. You
have videos, pictures, updates on status’s, introductions to members, all on
one platform.
Twitter:https://twitter.com/betahaus?ref_src=twsrc%5Egoogle%7Ctwcam
p%5Eserp%7Ctwgr%5Eauthor
The mix of funny and professional pictures on the twitter is just the right twist,
it is what the people want to see and is going to get them more followers. One
picture from at least all of their events.
Youtube: https://www.youtube.com/user/betahaustv
Actually a really cool youtube channel with a little of different topics and ideas.
Kind of taking the instagram idea and turning it larger.
7. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
Transforma
Transforma is a multidisciplinary, international, and local co-working space that
is used by professionals and startups. Its website is one of the easiest to use
as everything is so clearly laid out for the user as seen below:
Social Media:
Instagram: https://www.instagram.com/transforma_bcn/
We think that this is a really good example of how Instagram for a company
should be used, and we think that if MOB was going to look at using Instagram
they should use this as an exemplary platform. A thought that we have is that
MOB could use this platform to get to know their members even better. They
could research one of the companies that work here each week and feature
them on their Instagram, that way both companies are getting publicity and it
will allow MOB members to get to know each other better as well.
8. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
Impact Hub
Impact hub is an international co-working space with 81 locations worldwide.
Impact hub places aims to attract startups and freelancers who have
aspirations to connect, develop their businesses, and making positive impacts
on the world. The navigation of their website is well done. The home page
includes four pinned links to their social media sites, which is a great marketing
strategy.
The gallery of their spaces includes a general description and what amenities
are included in each space as seen below. We notice this is something MOB
also does well so we love the accessibility of this portion of your site.
Valkiria
Valkiria hub is a co-working space in Barcelona. Their space is very suitable for
events; when you book an event with them they offer a multitude of services.
9. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
Some of these services include catering, lighting, technical equipment, furniture,
and hostesses.
The home page of Valkiria’s website is very intriguing as shows pictures of
lively events that have been held in their space with a lot of people. Valkiria has
a multitude of social media platforms including Pinterest, Google Plus, Linked In,
YouTube, and Twitter.
Competition: Cowo Cad
Member: Juan Pablo: Really interesting guy, he runs his company
through Valkiria, and works with 4 people usually, but however many
people he needs to bring into each project he usually can just bring them
into his workspace. If he needs to hold events he can hold them at the
space as well. Obsessed with it really, the only thing is there are not a
lot of community events in this space and I feel like the Mobbers here at
MOB know each other better than over there.
10. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
General Price Positioning Comparison
Coworking Space Flex (monthly) Fix (monthly)
MOB 60-180 230-695
Betahaus 179 279
Transforma 135 170
Impact Hub 60-130 250
Valkiria 50-180 270-550
It is difficult to compare pricing because all of the competitor’s packages differ
in terms of hours, access to certain spaces, and amenities. In terms of general
flex membership, Impact Hub is the least expensive. Betahaus has the overall
most expensive flex and fix membership.
MOB Website
The layout of the MOB website is easy to navigate and is clearly divided into
tabs on the top. I like how the first page has a continuous video playing in the
background and as you scroll down there are previews of each of the tabs.
Although, it is a little confusing on the 3rd page as shown below, it seems that
11. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
the user is meant to click on “Connect”, “Make”, “Explore”, or “Collaborate” to
be directed to another page.
The “About” page provides a clear and concise explanation of how MOB
was founded, the philosophy, and the team. The links to the co-conspirators
do not load and/or have expired as well as the links to a couple of the
projects. I think there needs to be more of an explanation as to what exactly
the association is between MOB and the co-conspirators, projects, and
alliances. This could possibly be included in an additional tab so that there is not
too much excess under “About”.
12. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
There are 13 different packages listed under the “Memberships” tab which
appears to be a little confusing to understand. I think the format needs to be
more simplified rather than the 13 long boxes as seen above. There is also a
similar problem with the “Space Rental” tab. I think it would be helpful to include
a small explanation of what these spaces have the potential to be used
for/examples of past events etc.
The “Mobbers” tab is a great tool for the potential customer to learn more
about the type of startups and individuals that use MOB.
The Gallery includes photos of each of the spaces and small descriptions of
each. There could be more detailed photos of what exactly each
membership/space rental package specifically looks like so that the customer
has a better visualization and understanding of the spaces. Since there are two
galleries for the two MOB spaces, the address or map of the address/location
should be included somewhere on this page.
The Events tab provides an accurate presentation of the upcoming events,
but the sign up for the events should be more noticeable and better advertised.
There should also be some photos and/or information about events in the past
that have been held at MOB.
The “Contact Us” tab includes a map, area to send a message to MOB, the
location addresses, and links to the social media platforms. This is the only
page that promotes the social media. I think these need to be advertised in
more of a define way and also be included on the homepage so that there is
easy access for first time visitors of the website.
Social Media: Facebook & Twitter
Facebook: https://www.facebook.com/MOB.BCN/
The MOB Facebook page has 8,526 likes, but the posts typically get 2-6
likes. We think this is because the Facebook posts may not be captivating the
viewers interests all that much. Below we have pulled the post from the picture
on the left as an example of a post that we don’t think your viewers would be
13. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
as interested in, and on the right we have a post of yours that we thought was
excellent. Obviously, a lot of time went into the video that you have posted
there, but not every post needs to be that extravagant in order to capture
your audience members. Fun and interesting posts will help you get more likes
on your posts and even more shares--which is a quick and easy way to get
more likes on your page in general. It doesn’t always need to be about work!
Show that you have a fun workspace as well.
Twitter: https://twitter.com/MOB_BCN
Your twitter is arguably the best social media space that MOB has. It is very
upkept--posts every couple of ours. The only negative aspect of this is people
may unfollow due to the amount of posts each day, but it’s not necessarily all
bad. There is a lot of content on the twitter page that can easily be
transferable to an Instagram base, which would be extremely beneficial.
Overall, the twitter social media base has great information and awesome
pictures. Keep up the good work!
Offline Marketing Review
In addition to word of mouth, we think posting flyers in local coffee shops,
restaurants, etc. would be helpful.
14. Kristina Rodriguez: kristinarodriguez25@gmail.com
Anna Gorney: aegorney@go.olemiss.edu
SEO & Functionality
When you search “co-working Barcelona” on Google, MOB appears as the
second organic search. In comparison to our top three competitors over the
past year, Betahaus is leading in SEO optimization as seen in the chart below.
They have an average of 20 organic keywords while MOB has 10. One of the
main ways they generate organic clicks is through links to their cafe. The link to
Fab Cafe on MOB’s website does not load when clicked on. If this problem is
fixed it could include our SEO optimization.
Summary
Through our client report research we have overlooked all social media
accounts, we interviewed a couple mobbers—and non-mobbers—to get an idea
on what they looked for in a co-working space, and compiled data and
analytics to improve MOB’s overall growth as a company. We hope that with
our compiled suggestions MOB will be able to reach new target audiences and
better utilize their unique value proposition.