M&M and Sons Auto Sales has seen decreasing sales and increasing competition over recent years. To address this, they are considering diversifying their marketing, improving their product line based on customer reviews, analyzing alternatives like forming a joint venture, and implementing a strategic option of increasing marketing, diversifying their product line, and networking with other businesses while decreasing overhead. This strategic option could improve sales and cash flow while gaining more customers, but risks include losing customers, market share, and financial hardship if not properly executed.

2. OVERVIEW
Introduction
The Opportunity
The Current Situation
Key Success Factors
Analysis of Alternatives
Strategic Option
Benefits and Risks of Strategic Option
Benefits
Risks
Final Recommendation/Call to Action

3. INTRODUCTION
M&M and Sons Auto Sales
17604 US Highway 41N Lutz FL 33549
Owner Marcello Veloso
813-516-6886
www.floridacleancars.com

4. OPPORTUNITY
Increase Sales
Expand Marketing
Customer Review
Evaluate Competition
Review Products

5. CURRENT SITUATION
Sales have decreased
Competition has increased
Marketing needs improvement
Overhead has increased
Product line has deteriorated
Employees unhappy

6. SALES
0
1
1
2
2
3
3
4
4
5
5
2011 2012 2013 2014 2015
Thousands

7. KEY SUCCESS FACTORS
Diversify Marketing
a. Improve website
b. Craigslist
c. Cars.com
d. Google
Improve Product Line
a. Better cars
Customer Satisfaction
a. Customer reviews
b. Improve customer service

8. ANALYSIS OF ALTERNATIVES
Create a Joint Venture
Add a business partner
Diversify business with other products and services
Work with other businesses to improve sales

9. STRATEGIC OPTION
Increase marketing
Create customer review portfolio
Diversify Product Line
Network with other businesses
Outsource work
Decrease Overhead

10. BENEFITS AND RISKS OF STRATEGIC OPTION
A. Benefits
Improved sales
Greater cash flow
More customers
Financial Security
A. Risks
Decreased Customers
Loss of Business
Financial Hardship

11. FINAL RECOMMENDATIONS AND CALL TO
ACTION
Increase online marketing services
Improve quality of products
Review competitions products
Acquire customer feedback
Outsource work
Find new suppliers