Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Future of sports celebrity al

591 views

Published on

Published in: Education, Technology, Sports
  • Be the first to comment

Future of sports celebrity al

  1. 1. Future of Sports Celebrity and Social Media
  2. 2. Twitter  Founded by Jack Dorsey, Evan Williams and Biz Stone  First tweet sent was on March 21, 2006  Twitter Website
  3. 3. Fake Accounts  verification for the actual celebrity is shown by a blue checkmark beside the name  some accounts are created by fans  other accounts created by people that dislike the celebrity (hatred accounts)
  4. 4. NBA Players Policy- Twitter  Using of communication devices is prohibited 45 prior to a game  Rules applies to coaching staff and players  No set penalties for breaking the rules  social media is banned during a game
  5. 5. NHL Players Policy- Twitter  Players are held responsible for their tweets  Being disciplined may be the result if a unmannerly tweet is made  Provides the NHL players with a guideline on how to be cautious with social communication  Players cannot use social media 2 hours before a game
  6. 6. “Hate Tweets” Sport Celebrity  Failure to be successful in a game  Disappointment to fans  Highly criticized for their tweets about their team  If they tweet other players in a negative manner
  7. 7. Nazem Kadri  Verified twitter account  Hockey player for Toronto Maple Leafs  Interacts with his fans through twitter  Interacts with other players through twitter mentions  Close relationship with players off the ice  Tweets pictures of charity events and appearances such as Sick Kids Hospital  Proud Supporter of other Toronto sports teams  @43_Kadri
  8. 8. Don Cherry  Hockey analyst for Canadian Broadcast Corporations (CBC)  Retired hockey player  Verified twitter account  Known for criticizing other NHL players  Adopted twitter to interact with sports fans  Not active on social media networks  Tweets pictures with other hockey athletes  @CoachsCornerCBC
  9. 9. LeBron James  Verified twitter account  Basketball player for Miami heat  Charitable work (LeBron James family foundation)  Very social with other NBA players  Created his own hashtag #StriveForGreatness  Achieves his goals by remaining mentally and physically fit  Endorser for Play Station and NBA video game series  @KingJames
  10. 10. Alex Rios Verified twitter account  Baseball player for Texas Rangers  Not active on twitter/social media  Uses music as a relaxant before games  Only socially interactive with fans of his team  Achieves goals by training and preforming to the best of his ability  Proud of his Puerto-Rican heritage  @arios51
  11. 11. Cristiano Ronaldo  Verified twitter account  Soccer player for Real Madrid  Not socially active with his fans  Twitter pictures consist of him and his endorsements  Highly positive through tweets before his games  Proud supporter of his sport and his team  Achieves his goals by being physically fit  @Cristiano
  12. 12. Wayne Gretzky  Verified twitter account  Retired hockey player  Proud supporter of hockey and the players  not socially active on twitter  strong supporter of young children interested in hockey  He is socially active with other celebrities to promote his Fantasy Camp  he achieves his goals by promoting his fantasy camp through twitter  https://twitter.com/OfficialGretzky
  13. 13. Instagram  Fun way to share life with friends and family  Mike Krieger and Kevin Systrom are co-founders.  CEO is Kevin Systrom  Must be 13 years or older to use Instagram  No violent, nude or partially nude, hateful, or sexual posts  Third parties do not get any access to information on Instagram  The official launch for Instagram was October 2010
  14. 14. Tyler Manawaroa  August 2012 Tyler Manawaroa posted this racist photo on his Instagram upsetting people  "The UFC is committed to having an environment that is free from discrimination"  Feb 2014 he wrote a statement to the public to officially apologize  He is now part of The UFC reality show but will not receive any credit towards professionally fighting  Called a loser by his coach Patrick Cote  Threaten by middleweight David Loiseau to meet in the cage by “teaching him a lesson about respect”  It ultimately preventing middleweight Manawaroa from receiving any potential contract with the UFC in the future
  15. 15. Jen Selter  20 year old Jen Selter famous after posting workout photos on Instagram  Photos of her workout sessions and yoga brought in over 2 million followers  She was referred to as the next Jillian Michaels  Her goal is to motivate and inspire others to stay fit  Selter has been recruited as a result of Instagram by The Legacy Agency  She is now working as a well-paid sports manager  Selter’s future includes represents other sports celebrities such as Reggie Bush
  16. 16. Usain Bolt  Usain Bolt the world’s fastest man finished first at the London Olympics 2012  Has become a hit on Instagram and developed a huge fan base  Receives thousands of likes and comments when he posts  He continues to post on Instagram including his interest in Manchester United  Instagram has developed his social capital and public power  Instagram has provided Bolt with exposer resulting in invites to train with professional soccer players  Social media has helped developed networks for his future  http://instagram.com/usainbolt#
  17. 17. Mario Chalmers  Basketball player Mario Chalmers from Miami Heat has had bad publicity from Instagram  In a long-term relationship with Tiffany Graves  While being in a relationship Chalmers was exposed on Instagram cheating  He cheated with a female named Paige who comfortably pictures of them together up on her Instagram  It was his tattoo that were exposed that others were able to identify exactly who he was  The female he has been blogged about being with him and posted several suggestive photos of their relationship  http://instagram.com/front_paije#
  18. 18. NCAA College Basketball  2012 NCAA College basketball decided to prevent athletes from trying out and using edited photos  To avoid controversy NCAA Coach were banned from using Instagram to recruit athletes  Other photo editing applications were also banned as well  This also included photos taken by the Coaches themselves  The league was referred to as being “out of touch” due to the decision  The point was to allow equal opportunity during recruiting amongst athletes  NCAA did not want social media editing to give athletes an unfair advantage
  19. 19. Serena Williams  Serena Williams famous tennis player who has a reputation to be serious and competitive  She has won 15 Grand Slams  One of the top tennis players of history  Her Instagram photos have shown a more personable side  Shares her personal life via social media  Engages her fans through her personality  http://instagram.com/serenawilliams#
  20. 20. DeSean Jackson  DeSean Jackson NFL Eagles Wide receiver  Is said to uses Instagram to develop controversy with rappers  He has developed increased fan blogs due to controversy  Has used photos including messages to create a stir  Instagram is a social media tool Jackson has used to develop his fans and increase followers  He has become increasingly popular outside of football, as a result of Instagram  He is ranked on of the top 60 best athletes to follow on Instagram
  21. 21. Mike Tyson  Tyson was a former professional boxer  He became instantly famous after biting another boxers ear off during competitions  Mike Tyson still keeping it interesting  Uses Instagram for positive publicity  Tyson has over 759 thousand followers on Instagram  Try to reform his image by pocking fun at his famous ear bite  Instagram has assisted rehabilitating his reputation
  22. 22. Jack Wilshere  Jack Wilshere professional soccer for Arsenal FC  He got caught smoking a cigarette in public  The photo was put up on Instagram  Received negative criticism due to smoking  Wilshere uses Instagram in retaliation to the social media  He posted a photo of Zinedine Zidane another global icon in soccer smoking as well  He uses social media to express himself and help protect his future career
  23. 23. Kelly Slater  Slater is a renowned professional surfer  Not easy to have fans watch her in action  Known to be the youngest and oldest person to win a professional surfing title  Advertise herself and her training regime  She is now ranked in the top 10 of athletes to follow on Instagram  Slater uses Instagram to promote herself hitting the waves  Slater has used Instagram as a social media tool to increase her fan base and potential sponsorships
  24. 24. YouTube  Founded in February 2005  Allows people to watch, discover and share videos  One of the most important topics for YouTube is copyright  Must create a Google account to sign up with YouTube  Information shared may be shared with search engines  YouTube is not for pornography or sexual content  YouTube website
  25. 25. Team  The team of the athlete will most likely control videos about their player  Players don’t have their own individual YouTube channel  The teams media representative will more likely control the teams videos on YouTube  Videos consists of interviews, advertisements by a player or highlights of a game or practice
  26. 26. Lance Armstrong  Began his professional cycling career in 1992  1996 diagnosed with testicular cancer which had spread into his abdomen  After returning from treatment he won the Tour de France 7 times back to back  1999 Armstrong was accused of doping by increase his red blood cell count  Armstrong accused of consuming cortisone, growth hormones, EPO, steroids and testosterone which he strongly denied  Social media viewed Armstrong denying doping in numerous interviews  2012 admitted to doping, resulting in being stripped of his 7 titles and becoming banded from future cycling for life
  27. 27. Zinedine Zidane  FIFA World Cup 2006 Zinedine Zidane France’s Captain  Caught on camera head-butting an Italian opponent  Confrontation occurred in the overtime of the final match against Italy  Zidane received a red card and was kicked out of the game  In fact this was Zidane’s retiring match to end his soccer career  YouTube and Instagram were social media tools that have given Zidane negative criticism  https://www.youtube.com/watch?v=W-KCbGAZRPQ
  28. 28. Milan Lucic  Milan Lucic NHL hockey player for Boston Bruins  In 2011 gave a bad hit to a goalie during a break away  The league collected and reviewed the videos  Consensus that goalies required more protection  As a result of all the criticism that was posted on the video of the hit  Other videos provided by the league received reviews from the social media  Harsher consequences were enforces as a result
  29. 29. Todd Bertuzzi  NHL Todd Bertuzzi from Vancouver Canucks  2004 went after Colorado Avalanche Steve Moore hit him in the head from behind  Moore fractured three vertebras in his neck as a result  The video of the hit was all over social media and the news  When he returned to the ice he was booed whenever he touched the puck  The incident and video hurt his reputation  He is currently playing for the Detroit Red Wings  https://www.youtube.com/watch?v=FFW62Hqz-OY
  30. 30. Conclusion  Social media is a way sports athletes can connect with their fans  Via Twitter , Instagram, Facebook, Instagram, etc.  Social media keeps fans up to date with scores, players and other news across the sports world  Athletes are faced with privacy, security and fan related issues on different social media networks  Social media will keep on developing, thus the athletes and all users will too

×