Yo! China is the largest Chinese fast food chain in India that started in 2003, currently having 43 locations across the country serving over 600,000 guests per month through various formats including dine-in restaurants, home delivery, and food carts at locations like malls and airports while targeting the growing middle class and young urban population in India. The company aims to expand to 200 locations nationally and internationally by focusing on tier 2 cities, corporate clients, and different business models.
Mother Earth is a social enterprise that aims to connect rural Indian artisans to domestic and global markets in order to alleviate poverty. It incubates artisan-owned business groups that produce handicrafts and provides support such as market access, design inputs, and working capital loans. Mother Earth has its own retail stores, partnerships with major retailers, and an export business. It projects that by empowering artisans' cooperatives over 5 years, it can directly impact the incomes of 20,000 artisans and indirectly impact 30,000 more, aggregating $10 million in increased artisan incomes. The model is a hybrid social enterprise approach that aims to sustainably develop artisan communities through fair trade.
This document provides an overview of Patanjali Ayurved Ltd., an Indian FMCG company founded in 2006 by Acharya Balkrishna and Baba Ramdev. It discusses the company's vision, marketing mix, strategies, product lines, and success formula. Key points include that Patanjali aims to promote Ayurveda and Indian products, offers affordable herbal products, and has experienced rapid growth through strategies like yoga promotions and distribution expansion. It analyzes Patanjali's strengths in natural products and distribution against weaknesses like over-reliance on Ramdev and potential controversies.
This is the presentation for one of my projects in college. It was done by me and 6 other members of my group. In this project, I've mainly worked on designing the slide show and the ads along with some other work.
Sherpa Power creates organic, fair trade ready-to-drink teas infused with Ayurvedic superherbs from Nepal. They have had success with a soft launch in California in 2016, achieving $50,000 in retail sales. They are seeking funding to expand distribution on the West Coast and enter new regions to achieve $562,000 in annual sales by 2017. The company addresses the growing markets for RTD tea and herbal supplements by offering a convenient product that delivers the benefits of Ayurvedic herbs. Sherpa Power has validated their product and growth plan through a pilot study, and they have the experienced team and strategic partnerships in place to scale up rapidly and profitably.
Strategy Maps: Innovation Process - A Book by Robert S Kaplan & David P NortonEndro Catur
This presentation is group presentation work for Knowledge Management System Development I class at Applied Psychology, Graduate School, University of Indonesia
This document provides information about an upcoming conference on strategic retail management in China, including the date, location, speaker lineup, and session topics. The conference will focus on formulating winning strategies for store expansion and strengthening team leadership to maintain success in China's rapidly growing retail market. Session topics will include selecting store locations, raising talent management, effectively planning retail networks, enhancing retail visibility, strengthening collaboration between departments, integrating superior service, and personalizing customer loyalty schemes. Distinguished speakers will provide case studies from companies like Bata, City Super Group, Nike, Tesco, and TWICE Fashion Accessories.
1) The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution that aims to be healthy, tasty, and offer variety.
2) The bakery will be located in Causeway Bay and target mid-class customers who live or work in the area.
3) The marketing plan covers the 4Ps - placing the first store in WTC Mall, pricing strategies, promotional activities like sales promotions and digital marketing, and developing healthy bread, cake, and tea products.
Mother Earth is a social enterprise that aims to connect rural Indian artisans to domestic and global markets in order to alleviate poverty. It incubates artisan-owned business groups that produce handicrafts and provides support such as market access, design inputs, and working capital loans. Mother Earth has its own retail stores, partnerships with major retailers, and an export business. It projects that by empowering artisans' cooperatives over 5 years, it can directly impact the incomes of 20,000 artisans and indirectly impact 30,000 more, aggregating $10 million in increased artisan incomes. The model is a hybrid social enterprise approach that aims to sustainably develop artisan communities through fair trade.
This document provides an overview of Patanjali Ayurved Ltd., an Indian FMCG company founded in 2006 by Acharya Balkrishna and Baba Ramdev. It discusses the company's vision, marketing mix, strategies, product lines, and success formula. Key points include that Patanjali aims to promote Ayurveda and Indian products, offers affordable herbal products, and has experienced rapid growth through strategies like yoga promotions and distribution expansion. It analyzes Patanjali's strengths in natural products and distribution against weaknesses like over-reliance on Ramdev and potential controversies.
This is the presentation for one of my projects in college. It was done by me and 6 other members of my group. In this project, I've mainly worked on designing the slide show and the ads along with some other work.
Sherpa Power creates organic, fair trade ready-to-drink teas infused with Ayurvedic superherbs from Nepal. They have had success with a soft launch in California in 2016, achieving $50,000 in retail sales. They are seeking funding to expand distribution on the West Coast and enter new regions to achieve $562,000 in annual sales by 2017. The company addresses the growing markets for RTD tea and herbal supplements by offering a convenient product that delivers the benefits of Ayurvedic herbs. Sherpa Power has validated their product and growth plan through a pilot study, and they have the experienced team and strategic partnerships in place to scale up rapidly and profitably.
Strategy Maps: Innovation Process - A Book by Robert S Kaplan & David P NortonEndro Catur
This presentation is group presentation work for Knowledge Management System Development I class at Applied Psychology, Graduate School, University of Indonesia
This document provides information about an upcoming conference on strategic retail management in China, including the date, location, speaker lineup, and session topics. The conference will focus on formulating winning strategies for store expansion and strengthening team leadership to maintain success in China's rapidly growing retail market. Session topics will include selecting store locations, raising talent management, effectively planning retail networks, enhancing retail visibility, strengthening collaboration between departments, integrating superior service, and personalizing customer loyalty schemes. Distinguished speakers will provide case studies from companies like Bata, City Super Group, Nike, Tesco, and TWICE Fashion Accessories.
1) The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution that aims to be healthy, tasty, and offer variety.
2) The bakery will be located in Causeway Bay and target mid-class customers who live or work in the area.
3) The marketing plan covers the 4Ps - placing the first store in WTC Mall, pricing strategies, promotional activities like sales promotions and digital marketing, and developing healthy bread, cake, and tea products.
The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution. The bakery aims to provide healthy, tasty, and varied bread products sourced from 5 countries. It will be located in Causeway Bay and target mid-class customers who live or work in the area. The plan discusses the bakery's mission, objectives, positioning, products, pricing, promotion, budget, controls, and milestones to open by August 2012.
1) The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution that aims to be healthy, tasty, and offer variety.
2) The bakery will be located in Causeway Bay and target mid-class customers who live or work in the area.
3) The marketing plan covers the 4Ps - placing the first store in WTC Mall, pricing strategies, promotional activities like sales promotions and digital marketing, and developing healthy bread, cake, and tea products.
1) The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution that aims to be healthy, tasty, and offer variety.
2) The bakery will open its first store in Causeway Bay and target mid-class customers who live or work in the area.
3) The marketing plan covers the 4Ps - placing the store in WTC Mall, pricing strategies, promotional activities, and a wide range of healthy bread, cake, and tea products.
Telos media-works-holistic marketing in chinaCriselle Gokian
The document discusses marketing in China and provides context about the country's diverse and complex markets. It outlines 5 principles for marketing success in China: be consumer-centric, brand-focused and results-driven; preserve the core while stimulating progress; ensure data enables rather than disables; build and orchestrate collaborations; and create a culture of operational excellence. It provides an example of how Pampers applied these principles through a purpose-driven diaper marketing campaign in China that resulted in increased sales and new retail partnerships.
The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution. The bakery aims to be healthy, tasty, and offer variety. It will be located in Causeway Bay and target mid-class customers who live or work in the area. The plan discusses the bakery's products, pricing, promotion, and controls to track performance over time.
The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution. The bakery aims to provide healthy, tasty, and varied bread products sourced from 5 countries. It will be located in Causeway Bay and target mid-class customers who live or work in the area. The plan discusses the bakery's mission, objectives, positioning, products, pricing, promotion, budget, controls, and milestones to open by August 2012.
The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution. The bakery aims to be healthy, tasty, and offer variety. It will be located in Causeway Bay and target mid-class customers who live or work in the area. The plan discusses the bakery's products, pricing, promotion, and controls to track performance over time.
Seizing Moments of Microboredom: Driving Employee Engagement 2 Minutes At a T...SocialChorus
Jason Anthoine, VP of Communications at Newell Brands, shares how he is driving employee engagement in just 2 minutes per day in this webinar with SocialChorus
The document outlines the marketing mix strategies of Reckitt Benckiser (RB) and The Coffee Bean & Tea Leaf. [1] RB uses a mass marketing approach with distributors to widely distribute products like Dettol and Harpic across multiple countries. [2] The Coffee Bean focuses on high foot traffic locations for its cafes and uses franchising to expand across Asia and the Middle East. [3] Both companies employ various promotional activities like television advertisements, print media, and in-store promotions.
Pure! is a Beijing and Sydney-based branding and advertising agency that offers comprehensive branding, marketing, and design services for clients in China and Australia. It has expertise in strategy and design, packaging, web design, advertising, and managing social media profiles. The agency aims to develop ideas and solutions tailored to each client's unique needs and local markets through in-depth research.
The document outlines Avon's strategic management case study, including an analysis of Avon's internal strengths and weaknesses as well as external opportunities and threats, and recommends potential strategies for Avon such as expanding into key Asian and African markets to pursue growth opportunities, building their brand image among Generation Y consumers in North America, and focusing on innovations in their core beauty products.
China's culture was presented along with green tea and baozi. Articles discussed marketing challenges in China like different cultural norms and the need to take risks. Summaries included challenges of picking Chinese brand names, impacts of the one-child policy, and keeping talented employees. The group proposed a marketing plan for Purell hand sanitizer in China, including targeting health conscious urbanites, gaining market share over 5 years, and positioning Purell as affordable and superior to other options. Major competitors were local hand sanitizer brands and public wash stations.
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
The document provides details about the proposed KoUiZna restaurant located in Delhi, India. It will offer a blend of Italian, Chinese, continental and Indian cuisines. The total capital investment is 1.5 crore rupees, with funds coming from personal investment, bank loans, and relatives. Key aspects of the restaurant's marketing plan are also outlined, including segmentation of customers, positioning strategies, and marketing tactics like digital promotion and community support.
Marketing case services marketing 16-12-2010johndeweerdt
This document discusses strategies for connecting European businesses to opportunities in China. It outlines barriers to international business like cultural and language differences. To overcome these barriers, the speaker recommends building networks through a China-Europe Growth Foundation. This foundation would connect Chinese students and professionals to international organizations, improving employability and career development. The foundation partners with universities, companies, and governments to attract Chinese talent and investment. Its activities include online job postings and offline training events. Initial results suggest the approach can generate business for the consulting firm and build long-term relationships.
This document discusses Levendary Cafe's consideration of expanding into China. It provides background on Levendary Cafe, an overview of the multi-unit restaurant industry in the US and China. It analyzes China's market growth and industry trends. It also discusses Levendary Cafe's critical success factors in the US, Porter's Five Forces analysis of China's industry, segmentation and targeting options, and the dilemma the CEO faces in deciding how to structure the company's expansion into China.
The document provides an overview of the event management industry in India. It discusses the history and evolution of event management from traditional events to the professionalization of the industry. It also covers the key segments in event management, market drivers such as increasing disposable incomes and shift from above-the-line to below-the-line marketing, as well as challenges around infrastructure, talent acquisition, and demonstrating return on investment. The future outlook is positive due to growing sponsorship budgets and demand for experiential marketing events.
Growth Hacking: Tools, Techniques & Case StudyAnirudh Narayan
These slides contain the following:
1) What is product market fit, How to reach product market fit and how to quantify product market fit.
2) How to be data driven i.e. implementing processes and tools
3) How to set business goals and use other growth metrics.
4) Over 15 Growth Hacking Examples
5) Case study on how to take an educational product from 200,000 to 1,000,000 in annual revenue.
Finally setting/ creating a growth culture to make sure things are being implemented week over week.
Changhong is a large Chinese electronics manufacturer with over 72,000 employees worldwide. It has been the top TV supplier in China for 18 years, selling one of every four TVs. Changhong has expanded globally with branches in Europe, Asia, and the Middle East, and products available in over 90 countries. In Pakistan, Changhong has partnered with Ruba Group to form Changhong Ruba, aiming to provide high-quality, affordable electronics and become a leading brand in Pakistan.
The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution. The bakery aims to provide healthy, tasty, and varied bread products sourced from 5 countries. It will be located in Causeway Bay and target mid-class customers who live or work in the area. The plan discusses the bakery's mission, objectives, positioning, products, pricing, promotion, budget, controls, and milestones to open by August 2012.
1) The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution that aims to be healthy, tasty, and offer variety.
2) The bakery will be located in Causeway Bay and target mid-class customers who live or work in the area.
3) The marketing plan covers the 4Ps - placing the first store in WTC Mall, pricing strategies, promotional activities like sales promotions and digital marketing, and developing healthy bread, cake, and tea products.
1) The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution that aims to be healthy, tasty, and offer variety.
2) The bakery will open its first store in Causeway Bay and target mid-class customers who live or work in the area.
3) The marketing plan covers the 4Ps - placing the store in WTC Mall, pricing strategies, promotional activities, and a wide range of healthy bread, cake, and tea products.
Telos media-works-holistic marketing in chinaCriselle Gokian
The document discusses marketing in China and provides context about the country's diverse and complex markets. It outlines 5 principles for marketing success in China: be consumer-centric, brand-focused and results-driven; preserve the core while stimulating progress; ensure data enables rather than disables; build and orchestrate collaborations; and create a culture of operational excellence. It provides an example of how Pampers applied these principles through a purpose-driven diaper marketing campaign in China that resulted in increased sales and new retail partnerships.
The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution. The bakery aims to be healthy, tasty, and offer variety. It will be located in Causeway Bay and target mid-class customers who live or work in the area. The plan discusses the bakery's products, pricing, promotion, and controls to track performance over time.
The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution. The bakery aims to provide healthy, tasty, and varied bread products sourced from 5 countries. It will be located in Causeway Bay and target mid-class customers who live or work in the area. The plan discusses the bakery's mission, objectives, positioning, products, pricing, promotion, budget, controls, and milestones to open by August 2012.
The document outlines a marketing plan for a new bakery called Bakery-Bread-Volution. The bakery aims to be healthy, tasty, and offer variety. It will be located in Causeway Bay and target mid-class customers who live or work in the area. The plan discusses the bakery's products, pricing, promotion, and controls to track performance over time.
Seizing Moments of Microboredom: Driving Employee Engagement 2 Minutes At a T...SocialChorus
Jason Anthoine, VP of Communications at Newell Brands, shares how he is driving employee engagement in just 2 minutes per day in this webinar with SocialChorus
The document outlines the marketing mix strategies of Reckitt Benckiser (RB) and The Coffee Bean & Tea Leaf. [1] RB uses a mass marketing approach with distributors to widely distribute products like Dettol and Harpic across multiple countries. [2] The Coffee Bean focuses on high foot traffic locations for its cafes and uses franchising to expand across Asia and the Middle East. [3] Both companies employ various promotional activities like television advertisements, print media, and in-store promotions.
Pure! is a Beijing and Sydney-based branding and advertising agency that offers comprehensive branding, marketing, and design services for clients in China and Australia. It has expertise in strategy and design, packaging, web design, advertising, and managing social media profiles. The agency aims to develop ideas and solutions tailored to each client's unique needs and local markets through in-depth research.
The document outlines Avon's strategic management case study, including an analysis of Avon's internal strengths and weaknesses as well as external opportunities and threats, and recommends potential strategies for Avon such as expanding into key Asian and African markets to pursue growth opportunities, building their brand image among Generation Y consumers in North America, and focusing on innovations in their core beauty products.
China's culture was presented along with green tea and baozi. Articles discussed marketing challenges in China like different cultural norms and the need to take risks. Summaries included challenges of picking Chinese brand names, impacts of the one-child policy, and keeping talented employees. The group proposed a marketing plan for Purell hand sanitizer in China, including targeting health conscious urbanites, gaining market share over 5 years, and positioning Purell as affordable and superior to other options. Major competitors were local hand sanitizer brands and public wash stations.
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
The document provides details about the proposed KoUiZna restaurant located in Delhi, India. It will offer a blend of Italian, Chinese, continental and Indian cuisines. The total capital investment is 1.5 crore rupees, with funds coming from personal investment, bank loans, and relatives. Key aspects of the restaurant's marketing plan are also outlined, including segmentation of customers, positioning strategies, and marketing tactics like digital promotion and community support.
Marketing case services marketing 16-12-2010johndeweerdt
This document discusses strategies for connecting European businesses to opportunities in China. It outlines barriers to international business like cultural and language differences. To overcome these barriers, the speaker recommends building networks through a China-Europe Growth Foundation. This foundation would connect Chinese students and professionals to international organizations, improving employability and career development. The foundation partners with universities, companies, and governments to attract Chinese talent and investment. Its activities include online job postings and offline training events. Initial results suggest the approach can generate business for the consulting firm and build long-term relationships.
This document discusses Levendary Cafe's consideration of expanding into China. It provides background on Levendary Cafe, an overview of the multi-unit restaurant industry in the US and China. It analyzes China's market growth and industry trends. It also discusses Levendary Cafe's critical success factors in the US, Porter's Five Forces analysis of China's industry, segmentation and targeting options, and the dilemma the CEO faces in deciding how to structure the company's expansion into China.
The document provides an overview of the event management industry in India. It discusses the history and evolution of event management from traditional events to the professionalization of the industry. It also covers the key segments in event management, market drivers such as increasing disposable incomes and shift from above-the-line to below-the-line marketing, as well as challenges around infrastructure, talent acquisition, and demonstrating return on investment. The future outlook is positive due to growing sponsorship budgets and demand for experiential marketing events.
Growth Hacking: Tools, Techniques & Case StudyAnirudh Narayan
These slides contain the following:
1) What is product market fit, How to reach product market fit and how to quantify product market fit.
2) How to be data driven i.e. implementing processes and tools
3) How to set business goals and use other growth metrics.
4) Over 15 Growth Hacking Examples
5) Case study on how to take an educational product from 200,000 to 1,000,000 in annual revenue.
Finally setting/ creating a growth culture to make sure things are being implemented week over week.
Changhong is a large Chinese electronics manufacturer with over 72,000 employees worldwide. It has been the top TV supplier in China for 18 years, selling one of every four TVs. Changhong has expanded globally with branches in Europe, Asia, and the Middle East, and products available in over 90 countries. In Pakistan, Changhong has partnered with Ruba Group to form Changhong Ruba, aiming to provide high-quality, affordable electronics and become a leading brand in Pakistan.
1. Marketing Strategy
Team Introduction Of
YO! China
Group 10
Aditya Kandoi (10P064) Anirvan Sen (10P067) Esha Sharma (10P075)
Karthik V (10P083) Sambhav Ahuja (10P107) Puneet Bindlish (FPM)
2. Project: Marketing Strategy Of Yo! China
Evolution
Evolution • Started by 6 people in May 2003
• Promoted by Moods Hospitality
Vision
“ Our vision is to create a Rs 1,000-crore
Chinese food company. We want to do that
through different formats — kiosks, dine-ins
in malls, outlets in tech parks, international
airports and Railway stations ”
3. Project: Marketing Strategy Of Yo! China
Facts YO! China
Evolution
• Largest Chinese Fast Food Chain in India
Facts Yo! China
• 43 points of presence across the country
• Dimsum is their largest selling product
On a per month average
About 600,000 guests visit their restaurants
Deliver food to 200,000 homes/offices
65% of guests are repeat
4. Project: Marketing Strategy Of Yo! China
The YO! USP
Evolution
Facts Yo! China • SuperFresh-Superfast-Trendy
The YO! USP
• Meal in Box
• Birthday Packages@ 75per child
– Includes cost of hosting, decoration,
prize etc
• Actively sponsors college Festival
• Present across India
5. Project: Marketing Strategy Of Yo! China
Positioning
To the consumer having inclination towards
Evolution Chinese meals ,YO! China offers high quality Dining
Facts Yo! China Service, excellent Delivery Service and Cart Service
Positioning
Life Goals
Values
Service
Features
Ingredients
6. Project: Marketing Strategy Of Yo! China
Marketing Environment
Evolution
Marketing Environment
Facts Yo! China Micro level
Marketing • Suppliers
Environment
• Company
• Target Customers
Macro level
• Direct at the Store Level
• Substitute Products and Services
7. Project: Marketing Strategy Of Yo! China
Organization Structure
Evolution
Chairman Reporting:
Facts Yo! China
Bottom-Up
Marketing
Environment MD, Coo,
BD
Organization
Structure Regional
Head
Area Manager
Restaurant
Manager
Captains, Stew
ards, HK
8. Project: Marketing Strategy Of Yo! China
Business Segmentation
Evolution
Facts Yo! China
Marketing
Environment Dine-in
Organization
Structure
Business
Segmentation
Home
Carts
Delivery
9. Project: Marketing Strategy Of Yo! China
Dine-in
Model
Evolution Yummy chinese food in international style
Facts Yo! China Highly affordable price
Marketing
Environment
Location
Organization Front facades in malls
Structure
Prominent High streets
Business
Segmentation
Typical size
Minimum 1800 sq ft
75 seats
Investment
Upto Rs 90 Lacs per outlet
10. Project: Marketing Strategy Of Yo! China
Home Delivery
Evolution
Model
Special model for Home/Office delivery
Facts Yo! China
with the promise of delivery in 45 minutes
Marketing
Environment
within a catchment area of 3 km
Organization
Structure
Location
Business
Visible High streets
Segmentation
Typical size
Minimum 800 sq ft
Investment
Between Rs 50 to 60 Lacs
11. Project: Marketing Strategy Of Yo! China
Yo! Carts
Evolution Model
A concept of on-the-go chinese food which offers
Facts Yo! China Safety, hygiene, convenience and value pricing
Marketing
Environment Locations
Organization
Malls, Cinema Halls, Airports, Techparks, High
Structure
Streets, Universities, Metro, Railways, Schools
Business
Segmentation Size
Minimum 50 sq ft
Investment Minimum
Rs 20 Lacs for 5 carts
12. Project: Marketing Strategy Of Yo! China
The Kuàicān
Evolution
Facts Yo! China
Marketing
Environment
Organization
Structure
Business
Segmentation
The Kuàicān
13. Project: Marketing Strategy Of Yo! China
The Kuàicān
Evolution Yummy Chinese
Facts Yo! China A mix of authentic and signature dishes
Marketing
Environment Affordable Chinese
Organization
Affordable pricing all year Long
Structure
Business Super Fast Chinese
Segmentation
All day dining and a fast and friendly service
The Kuàicān
Trendy Chinese
An international dining experience with display
kitchens and cheerful interiors
14. Project: Marketing Strategy Of Yo! China
Target Customers
Evolution
Facts Yo! China
Marketing
Environment
Organization
Structure
Business
Segmentation
The Kuàicān
Target Customers
15. Project: Marketing Strategy Of Yo! China
Contd…
Evolution
Facts Yo! China
Marketing Rising Growth of Young Urbanization Increase in Increase in
Environment Income Middle Class Population •Spending on Nuclear Women
Levels •300mn by •65% eating out is Families Work Force
population population is more in urban
Organization •Grown from
below 35yrs areas
•Eating out •51% of eating
3.3% during the •Equal to becomes easier out population
Structure Ninth Plan population of •Majority of this •29% and more constitutes
(1997-2002) to US (the 3rd age group population is preferred women
Largest prefers eating urban
Business 6.1% during the
Population) out •Rising
•Prefer eating
Tenth Plan out than
Segmentation (2002-2007) expenditures cooking
on eating out
The Kuàicān
Target Customers
16. Project: Marketing Strategy Of Yo! China
Distribution/Promotion Policy
Evolution Distribution Policy
Facts Yo! China
• Direct Marketing
Marketing
Environment • Franchise
Organization
Structure
Business Promotion Policy
Segmentation
The Kuàicān
• Internet
Target Customers • Pamphlet
Distribution • Stalls
17. Project: Marketing Strategy Of Yo! China
Pricing Policy
Evolution
Facts Yo! China
Marketing
Environment
Organization
Structure
Business
Segmentation
The Kuàicān
Target Customers
Distribution
18. Project: Marketing Strategy Of Yo! China
Inspiration from Evolution of Fastfood
chains in US
Evolution
Facts Yo! China
Marketing
Environment
Organization
Structure
Business
Segmentation
The Kuàicān
• Decreasing skill level in cooking &
Target Customers household’s frequency of cooking &
Distribution eating at home
Pricing • Evolution of Delivery Formats &
The YO! USP
Increasing preference for Fast Food,
Inspiration
Home Deliveries, Drive Thru
• Product Differentiation Strategies
19. Project: Marketing Strategy Of Yo! China
Expansion Plans/Misses
Evolution
Expansion Plans
Facts Yo! China • 200 Outlets across INDIA by end of 2011
Marketing
Environment
• Aiming Tier II cities
Organization • Foreign Markets
Structure
Business
• Targeting Corporate Houses
Segmentation
Misses
The Kuàicān
Target Customers • Failure of Vegetarian outlets in
Distribution Hyderabad
Pricing • Common BPO operation
The YO! USP
Data Courtesy: Interview with YoChina Management
Inspiration Representative
Expansion Plans
20. Project: Marketing Strategy Of Yo! China
Conclusions/Learnings
Evolution
Facts Yo! China
• Importance of Target Markets
Marketing
Environment
• Importance of Business
Organization
Structure
Segmentation
Business • Positioning of the Brand
Segmentation
The Kuàicān • Reaching out to customers
Target Customers
Distribution
• Adjusting to the environment
Pricing
The YO! USP
Inspiration
Expansion Plans