MKT500 Part C: ABC Marketing Plan (Change to your name of business here) Your Name MKT500 Marketing Management Strayer University Dr. Your Professor Date submitted Introduction Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan. Do not just list the feedback. Next, re-introduce your company you shared in Part A/B. Lastly, review what you will share; pricing and distribution strategy; integrated marketing communications; sales promotion, and personal selling plan; competitive analysis; online and direct marketing plan; and social responsibility/cause related marketing plan. Pricing and Distribution Strategy Write an introduction here. Minimum of three sentences. Develop the company’s pricing and distribution strategy. Suggestion: use elements from Discussion Week 7 to help you with this section. Pricing Strategy Text starts here (pricing strategy should be in comparison to your competition – example, do you plan to do a penetration or skimming strategy? Relate this to your readings and learnings from textbook, page 177-188). Distribution Strategy Text starts here (discuss how customers will buy. Are you using direct or indirect channels? Are you using intensive, selective, or exclusive distribution? What is your logistics and supply chain management strategy (i.e., who are your vendors and how will you interact with them, will you use wholesalers, will you have dealers/retailers)? Do not confuse the way you market to a customer as a distribution channel. Distribution is how a customer will buy, i.e., the path to purchase; it is not advertising. Distribution strategy is your route to market. Are you online, brick-and-mortar, reselling to retailers, using wholesalers, what is your supply chain management, vendors? Integrated Marketing Communications Write an introduction here. Minimum of three sentences. Develop the integrated marketing communications plan most relevant for your product / service and audience. This section has many points, be thorough. Message Strategy Develop your message strategy. How do you plan to be consistent with your traditional and social media choices? Media Strategy Develop your media strategy. What are your media choices and how will you use them. What is your rationale for your choices and why are they relevant to your target market. Public Relations, Sales Promotion, and Personal Selling Plan Write an introduction here. Minimum of three sentences. Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience. Introduction of this section here; minimum three sentences. Sales Promotion Plan Text here. Most familiar uses of sales promotions are couponing, rebates, loyalty programs, tier pricing, etc. Personal Selling Plan Text here. Will you have outside sales representatives, inside sales representatives, telemarketing, customer service, live chats? Include any direct communication pla ...