Jack Hamilton set goals in 2005 to increase company revenue and personal sales, with a primary goal of increasing sales revenue and a secondary goal of selling $1 million in real estate in his first year. He focused his personal marketing efforts on young first-time homebuyers looking to purchase homes priced between $125k-$200k. To generate leads, he gathered contact information for large apartment complexes and designed flyers and welcome packets to drive traffic to his website. Through these efforts, in his first year he achieved personal sales of $1.28 million and earned 20% referral commissions on company sales generated through his activities.