The document analyzes data from Hofstede, United Nations, and OECD to understand societal factors in the US, Mexico, Brazil, Korea, and Australia that could drive brand loyalty. It finds that education levels and communication technologies are highly developed across countries. It suggests focusing on students through on-campus availability and using social media frequently to engage customers and build loyalty. Overall, the countries value family, health, and life satisfaction, so brands could demonstrate how their products bring people together and improve lives in an affordable way.

2. 1. How could Chipotle foster greater brand loyalty
across its multicultural in the U.S?
Chipotle can permanently incorporate Chiptopia to
foster greater brand loyalty.
2. How could Chipotle foster talk-ability across its
multicultural in the U.S?
Chipotle should create a more interactive app and
make frequent post throughout social media daily
Conclusion: Chipotle could foster greater brand loyalty
and talk-ability across its multicultural in the U.S by
eliminating uncertainty avoidance and indulge in
mobile communications.

3. With a high uncertainty avoidance from the multicultural market, Chipotle can permanently incorporate
Chiptopia to foster greater brand loyalty. By doing so, the multicultural market will be less stress about
the unknown future as they will know how many points they have and when their next free burrito will be.

4. Per 100 people, 98.4 have mobile phone subscription in the U.S
With a high number of mobile phone subscriptions as a form of communications, Chipotle should
create a more interactive app and make frequent post throughout social media daily to foster talk-
ability across its multicultural market in the U.S.

5. TABLE OF CONTENTS:
1. HOFSTEDE TABLE 1 (NIKKI)
2. HOFSTEDE FIGURE 1 (NIKKI)
3. UNITED NATIONS TABLE 2 (MONICA)
4. UNITED NATIONS FIGURE 2 (MONICA)
5. OECD TABLE 3 (SAMANTHA)
6. OECD FIGURE 3 (SAMANTHA)
7. SOURCES (NIKKI)

6. HOFSTEDE TABLE 1
Table 1. What could drive brand loyalty in these countries?
USA Mexico Brazil Korea Australia
Individualism 91 30 38 18 90
Indulgence 68 97 59 29 71
Masculinity 62 69 49 39 61
Uncertainty Avoidance 46 82 76 85 51
Power Distance 40 81 69 60 36
Long-term Orientation 26 24 44 100 21
Bottom Lines:
USA has a high loosely-knit social framework in
which individuals are expected to take care of
only themselves and their immediate family.
They allow themselves to enjoy life while
maintaining a preference in achievements,
heroism, assertiveness, and material awards at
a medium level. However, they still feel
uncomfortable with uncertainty of the
unknown future. With everyone having equal
rights, there is not a high power distance. They
also prefer to maintain time-honored traditions
and norms while viewing societal change with
suspicious.
Mexico represent a tightly-knit
framework in society where individuals
are dependent on others for
unquestioning loyalty. They love to enjoy
life with almost no restraint while
maintain a preference in achievements,
heroism, assertiveness, and material
awards at a medium level. However,
they are very worried about the
unknown future as there are inequalities
among all. Still, they maintain time-
honored traditions and norms while
viewing societal change with suspicious.
Brazil also represent a tightly-knit
framework in society. They also enjoy
life with some restraints. They maintain
a medium level of competitiveness
with worries of the unknown future.
While there are some inequalities
issues, they still maintain time-honored
traditions and norms while viewing
societal change with suspicious.
Korea has a very tightly-knit
framework. They have a very high
restraint when it comes to enjoying
life. While they are less
competitive, they are still very
worried about the unknown future.
With a high hierarchical order, they
are encourage to thrift and efforts
in modern education as a way to
prepare for the future.
Australia are expected to take
care of only themselves and their
immediate family. They love to
enjoy life with low restraint. While
they like to be competitive, they
are still afraid about the unknown
future. With a low hierarchical
order, they maintain time-honored
traditions and norms while viewing
societal change with suspicious.
Major Findings:
Besides Korea, all countries represent a tightly-knit framework in which individuals are expected to take care of only themselves and their immediate family. They all like to enjoy life with a certain
restraint. They all worry about the unknown future. Therefore, to drive brand loyalty in these countries a product or service will have to focus on individuals instead of as a whole due to high
individualism and have a laid out plan of the future as they all worry about the unknown future at certain levels.

7. HOFSTEDE FIGURE 1
0
20
40
60
80
100
120
USA Mexico Brazil Korea Australia
Figure 1. What could drive brand loyalty in these countries?
Individualism Indulgence Masculinity Uncertainty Avoidance Power Distance Long-term Orientation

8. UNITED NATIONS TABLE 2
Measure Issue USA Mexico Brazil Korea Australia
Rank 8 74 75 17 2
Human Development Index Overall 0.915 0.756 0.755 0.898 0.935
Life Expectancy at Birth Health 79.1 76.8 74.5 81.9 82.4
Expected Years of Schooling Education 16.5 13.1 15.2 16.9 20.2
Gross National Income per Capita Income $52,946.50 $16,056 $15,175 $33,890.50 $42,260.60
Inequality-Adjusted Human Development
Index
Inequality 0.76 0.587 0.557 0.751 0.858
Gender Development Index Gender 0.995 0.943 0.997 0.93 0.976
Multidimensional Poverty Index Poverty n.a. 0.024 0.011 n.a. n.a.
Employment to Population Ratio Work 57.8 58.5 65.6 59.1 61.5
Homicide Rate (per 100,000 people) Human Security 4.7 21.5 25.2 0.9 1.1
Exports and Imports (% of GPD) Trade 30% 64.20% 27.60% 102.80% 41%
Mobile Phone Subscriptions (per 100 people) Communication 98.4 82.5 139 115.5 131.2
Carbon Dioxide Emissions per Capita (tonnes) Sustainability 17 3.9 2.2 11.8 16.5
Population, Total (millions) Demography 322.6 123.8 202 49.5 23.6
Bottom Lines:
With an overall raking
of 8, the USA has the
highest in income,
gender, sustainability
and demography.
However, they ranked
the lowest in the work
to population ratio.
With an overall ranking
of 74, Mexico has the
highest homicide rating,
which isn't good. They
have the second
highest rating for trade.
They also rank the
lowest in education,
sustainability , and
communication.
With an overall ranking
of 75, Brazil has the
highest in employment
to work ratio,
communication, and
homicide (although not
good). They rank low in
inequality, trade and
sustainability
With an overall ranking
of 17, Korea ranks the
highest in trade and
second in life
expectancy,
communication, and
sustainability. They also
rank the lowest in
homicide rates.
With and overall ranking
of 2 Australia has the
highest in health,
education, and
communication. In
addition, they are in close
seconds with income,
gender and work, and
they also have a low
rating of homicides .
Major Finding:
The countries listed above all have high numbers in education, which means that each of these countries value and strive in having a higher
education, with the lowest only being 13.1 in Mexico and the highest being 20.2 in Australia. It would be best to build brand loyalty by making stores
available on campuses as education is important in these countries. In addition, each country has a high number in communication with the lowest
being an 82.5 in Mexico and a high of 131.2 in Australia. As technology is growing it would be best to build brand loyalty by becoming more intact
with social media, posting frequently, and frequently keeping up to date with technology and communication changes.
Table 2.How is life and what can drive brand loyalty across these societies?

9. UNITED NATIONS FIGURE 2
79.1
76.8
74.5
81.9 82.4
50
60
70
80
90
100
USA Mexico Brazil Korea Australia
LifeExpectancyinYears
Figure 2. How is life and what can drive brand loyalty across these societies?
$52,946.5
Gross national
$16,056
Gross national
income per
$15,175
Gross national
income per
$33,890.5
Gross national
income per
$42,260.6
Gross national

10. Table 3: How is life and what can drive brand loyalty across these societies?
Measure Issue US Mexico Brazil Korea Australia
Population (millions) 311.6 118.4 196.5 50.2 23.1
Visitors per year (millions) 171.6 76.7 5.2 11.1 6.1
Renewable energy 6.30% 8.70% 45.80% 8.70% 4.60%
Rooms per person Housing 2.4 1 0.9 1.4 2.3
Household net adjusted disposable income Income $41,071 $12,806 $11,487 $19,372 $33,138
Employment rate Jobs 68.10% 60.40% 66.70% 65.30% 71.60%
Quality of support network Community 90.10% 75.30% 90% 75.80% 95.10%
Student skills Education 492 417 402 542 513
Air pollution (micrograms) Enviornment 10.7 11.9 16.6 29.1 5.9
Voter turnout Civic Engagement 66.70% 63.10% 78.90% 75.80% 93.20%
Self reported heath Heath 87.50% 65.50% 69.70% 35.10% 85.40%
Life satisfaction Life Satisfaction 6.9 6.2 6.5 5.8 7.3
Feeling safe walking alone at night Safety 73.90% 39.90% 39.50% 67.70% 62.60%
Employees working long hours Work-Life Balance 11.70% 28.30% 9.50% 23.10% 13.40%
Bottom Lines
US has low voter turn out,
but high self reported heath,
quality of support network
and disposable income. To
build brand loyalty in the US
a company could promote
their brand as healthy and a
family activity.
Mexico has a very low
disposable income, and
voter turnout. They also a
high amount of people
working long hours. To build
brand loyalty in Mexico a
company could promote
their brand as low cost, and
a good thing to eat while at
work.
Brazil has a low disposable
income, low student skills,
and do not feel safe walking
home at night. However
they have a decently high
voter turn out. To promote a
brand in Brazil a company
could promote their product
as inexpensive and fulfilling
their civic duty.
Korea has low population
and self reported heath but
has a higher disposable
income than most other
countries and a high
amount of people working
long hours, the also have a
low life satisfaction rating.
To promote a brand in
Korea a company could
show how their product
could improve their life.
Australia has a very high
voter turn out, life
satisfaction and people feel
safe walking home at night.
They have a low population
and visitors per year. To
promote a brand in Australia
a company could show how
their product could further
improve their life.
Major Finding
The countries above all value their support network and life satisfaction, a company could show how their product brings families together whilst being healthy and inexpensive. A
company could also promote their brand as safe and harmless as many of these counties do not feel safe walking alone at night
OECD TABLE 3

11. OECD FIGURE 3
5
6
7
8
$33,138
$19,372
$11,487
$12,806
$41,071

12. • Australia - OECD Data. (n.d.). Retrieved November 14, 2016, from https://data.oecd.org/australia.htm
• Brazil - OECD Data. (n.d.). Retrieved November 14, 2016, from https://data.oecd.org/brazil.htm
• Geert Hofstede. (n.d.). Retrieved November 14, 2016, from https://geert-hofstede.com/united-states.html
• Human Development Reports. (n.d.). Retrieved November 14, 2016, from
http://www.hdr.undp.org/en/countries/profiles/USA
• Human Development Reports. (n.d.). Retrieved November 14, 2016, from
http://www.hdr.undp.org/en/countries/profiles/MEX
• Human Development Reports. (n.d.). Retrieved November 14, 2016, from
http://hdr.undp.org/en/countries/profiles/kor.html
• Human Development Reports. (n.d.). Retrieved November 14, 2016, from
http://www.hdr.undp.org/en/countries/profiles/BRA
• Korea - OECD Data. (n.d.). Retrieved November 14, 2016, from https://data.oecd.org/korea.htm
• Mexico - OECD Data. (n.d.). Retrieved November 14, 2016, from https://data.oecd.org/mexico.htm
• United States - OECD Data. (n.d.). Retrieved November 14, 2016, from https://data.oecd.org/united-states.htm