This is a Search Engine Marketing presentation for more specifically Google Adwords to show you how we can increase your leads and sales to your company's site.
www.gazelleinteractive.com
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
The Fundraising Summit: Maximizing Online Donations with Google Grants Vivanista
A recent study by Blackbaud found that petitioning donors online can triple the amount of funds organizations receive. One of the most effective ways to reach potential donors online is through advertising platforms like Google AdWords. Fortunately for non-profits, the Google Grants program provides free advertising to qualified organizations.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
The Fundraising Summit: Maximizing Online Donations with Google Grants Vivanista
A recent study by Blackbaud found that petitioning donors online can triple the amount of funds organizations receive. One of the most effective ways to reach potential donors online is through advertising platforms like Google AdWords. Fortunately for non-profits, the Google Grants program provides free advertising to qualified organizations.
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In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
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Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
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4. What Is Google?
•Google has a search engine that will gather, sort & report information from the Internet,
based on your topic of interest
•But, Google also offers a lot more than search alone…
www.google.com
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 4
5. What is Google Advertising?
Your customers see your ad when they search
Your ad reaches users at the
moment they demonstrate interest
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 5
6. What is Google Advertising?
Your customers see your ad when they surf Google Network properties
Google technology places your ad on the
most relevant content pages
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 6
7. Keyword Advertising
• Targeted advertising
• Better advertiser ROI than
untargeted ads
• Improved user experience
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 7
8. A Typical AdWords Ad
•Ad Title (25 character limit)
•Ad Text (35 character limit)
•Display URL (35 character limit)
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 8
10. Google Network Basics – Ad Distribution
The Google Network consists of Google sites & partner properties that use Google AdSense to serve
AdWords ads
These properties include: Search sites, content pages, newsletters, email services & discussion boards
Other
20% The Google Network reaches
over 80% of Internet Users
worldwide*
network
80%
Content publishers,
including:
Google properties,
including: Search partners,
including:
* Source: comScore Media Metrix (September, 2004)
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 10
11. Google Network Basics
With the Google Network advertisers can:
• Reach a vast and highly-targeted audience
• Target ads to search results and relevant Web content
• Opt-in or opt-out of search and content distribution (default is opt-in for
all advertisers)
Note: by default, AdWords ads appear on Google.com
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 11
12. Ad Distribution Example
Search query:
‘SUV’
Four AdWords ads
under the title
‘Sponsored Links’
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 12
14. What Google can do for Advertisers
• Advertising on Google can help an advertiser meet many objectives
• Determining, measuring, and tracking metrics helps ensure success
Objective Example Success Metrics
Generate awareness • Targeted impressions
Build brand • Qualified visits your website
Educate prospects • Depth of involvement
Generate leads • Request for proposals
Identify prospects • Coupon downloads
• Newsletter registrations
• Email address opt-ins
Customer acquisition • Sales conversions = $$$
Sales • Lower cost per lead/sale
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 14
15. Benefits of AdWords
The primary benefits of AdWords include:
- Reach
- Cost
- Timing
- Flexibility
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 15
16. Benefits of AdWords: Reach
The Google Netw reaches over 80% of Internet users*
ork
Other
20%
Network
80%
Google Properties Content Publishers
New York Times
About.com
Search Partners
AOL
Amazon
Earthlink * Source: comScore Media Metrix (September, 2004)
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 16
17. Google Reaches Global Markets
Reach customers around the world on one platform
Your customers #1 search engine in Ranked #1 in 2005
search Google in 17 out of 20 Web Globalization
over 100 languages countries measured Report Card
“Google is arguably the most global
commercial Web site ever built.”
– John Yunker, Chief Analyst,
Byte Level Research
Sources: Measured by Media Metrix and NetRatings (September 2004); “2005 Web Globalization Report Card,” Byte Level Research (November 2004)
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 17
18. Benefits of AdWords: Cost
• No minimum spend
• You choose your own maximum daily spending limit (daily budget)
• Choose how much you want to spend per click for every keyword
• Pay Google for users who click on your ad
• More cost-effective than Yellow Pages, Banner Ads & Direct Mail*
• Conversion tracking = real-time return-on-investment data
** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 18
19. Example: How AdWords Can Pay for Itself
$1,000 initial investment in AdWords
Increase revenue by reinvesting profit
$1.00 CPC ≥ 1,000 clicks
10% conversion rate = 100 sales
Average sale = $100
$1K investment returns $10K in sales
Reinvest profits, increase budget
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 19
20. Benefits of AdWords: Timing
Timing
• Ads are continuously matched to Internet users’ interests
• Ads are placed as buying decisions are made
The Result:
• You reach your audience at the right time, with the right message
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 20
21. Example: Ads Show on Relevant Content Pages
Your customers see your ad when they surf relevant Google Network properties
Google technology places your ad on the
most relevant content pages
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 21
22. Benefits of AdWords: Flexibility
Flexibility
• See your ads on Google quickly
• Optimize and change your ads continually to increase ROI
• Target multiple locations and languages
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 22
23. Benefits of AdWords: Summary
• Reach
- Access to ~80% of Internet users worldwide
• Cost
- Low costs for high ROI
- Pay Google when users click on your ads
• Timing
- Ads are seen by users looking to purchase
- Reach your audience at the right time, with the right message
• Flexibility
- Start advertising quickly
- Unlimited changes, whenever you want
- You can target ads to the specific location & language of your
customers
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 23
25. Search Now the Largest Share of Online Ads
% Online Advertising Revenue
Growth of Search:
Marketers are voting
100%
6% Other
8%
9%
Rich Media
with their dollars
80% Sponsorships
17% Classifieds • Search now the most
60%
dominant form of online
advertising
20% Banners
40%
• Nearly 3x growth in since
start of 2003
• 35 searches per user per
20% 40% Search month in U.S.
• 73% search penetration
0%
Type of Online Media
Source: Interactive Advertising Bureau, PricewaterhouseCoopers (September 2004); comScore (October 2004)
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 25
26. Search Advertising is Far More Cost Effective
Search Advertising is cheap and effective vs. other ad methods
40%
Search
* U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 26
27. Benefits of AdWords: High ROI
Google contextual advertising ROI increased over 50% in 2004
Ads Quality 2004 Product Launches
Content Traffic Launch #2
Continues to Grow
April – Launch of SmartPricing
ROI Index *
Ads Quality
Launch #1
Aug & Oct – Ads Quality
Enhancements
SmartPricing + 50%
2004 – Google continued to
grow its content distribution
Data Provided by: network
=
Advertiser ROI has been steadily increasing throughout the year as Google has
launched new targeting features and an automatic CPC discounting mechanism
* ROI index uses anonymous Atlas and Google customer conversion data. Growth in ROI is tracked against 2003 ROI index
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 27
29. Basic Features of AdWords
The basic features of AdWords include:
• Cost-per-click pricing
• Ad impressions & click-through rates
• Language & location targeting
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 29
30. Basic Definition: CPC
CPC: cost-per-click
• Click: The action a user takes to select your ad and be taken to your
website.
• Google charges the advertiser when a user clicks on your ad
A sample AdWords ad
The Destination Website
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 30
31. Basic Definition: CTR
CTR: clickthrough rate
Impression: The appearance of your ad on Google or one of our partner sites
Clicks
= CTR (expressed as %)
Impressions
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 31
32. CTR Examples
CTR is how Google measures relevance
20 clicks
Example Advertiser A: = 0.02 = 2%
1000 impressions
3 clicks
Example Advertiser B: = 0.03 = 3%
100 impressions
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 32
33. Benefits of AdWords – Location & Language Targeting
Targeting options: you can target ads by location and language
•Regional/Local, Country, Global & Customized Targeting
•Roughly 40 different language targeting options to choose from
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 33
34. Region/City Targeting Examples
When should you use regional targeting?
• Example: you have local flower shops in the San Francisco Bay
Area
• Example: you run a restaurant in Chicago
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 34
35. Country Targeting
When should you use country targeting?
• Use if you have national or global customers
• Example: you ship to the U.S. only. Target your campaign to the U.S.
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 35
36. Global Targeting
If you have a global business, give your campaigns global exposure
• Example: If you sell DVDs and have worldwide distribution, you should
target your campaign to all countries
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 36
37. Customized Targeting
Use Customized Targeting to target highly specific areas
For example, to reach customers located in an area that cannot be
targeted accurately using region or city targeting
• Example: pizza delivery service
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 37
38. Contact US
Please feel free to contact us at 561.732.3187 or at
info@gazelleinteractive.com
Gazelle Interactive, LLC www.gazelleinteractive.com
Slide 38