Tribune Media Group provides integrated marketing programs for automotive clients like BMW, Audi, and Acura across multiple urban markets. The programs include print, online, and event elements with the goals of driving sales revenue, providing customized solutions, and offering stand-out opportunities. Mike Jensen leads management of the programs from 2007 to 2009, which included developing unique programs for the Wall Street Journal and attracting new clients through packaged solutions.

1. Automotive - Renewed Partnerships Tribune Company/Multiple
Urban Markets
Portfolio of Integrated Programs BMW - Audi - Acura
Program Elements: Print, Online, Event
Roadmap for Success:
Create and implement strategies to drive sales revenue.
Provide clients solutions to specific marketing needs.
Offer opportunities that stand out in the crowded field of
media offerings.
Focus on key Industries where success is critical to achieve
growth in the California Market.
Mike Jensen: Management Lead
Programs 2007 - 2009
Wall Street Journal & Dow Jones Vegas Guide Custom Publishing
Tribune Media Group New Clients from Packaged Opportunities
WSJ: Development of Unique Integrated Programs.
Meeting Clients Needs: Lexus, Land Rover, Acura
Entertainment Programs, Engaging Readers, Capturing
Business