Jascha Franklin Hodge, of Obama's New Media team presented at the IAB Mixx Canada Conference on March 5, 2009. The presentation outlines some detailed examples and strategies used in the campaign, as well as some of the results.
9. obama ‘08 by the numbers >1B Emails to 13M Addresses >1M SMS Subscribers 200,000 Offline Events Planned via Web 35,000 Local Volunteer Groups 14.5M YouTube Viewing Hours $770,000,000 Raised MIXX Canada | 2009-03-05
10. how we did it (and how you can too) Drive Action Be Authentic Create Ownership Be Relevant Create a Strong, Open Brand Measure Everything MIXX Canada | 2009-03-05