Pinterest has taken the social media world by storm, yet most still don't know how to use it properly from a business perspective. This guide walks you through how verify your page, how to create and manage your boards, and what "pinnable" images should include.

1. Calling All Creatives
Uncovering the Power of Pinterest
Abbi Achterberg
@abbiachterberg

2. Abbi Achterberg
President, Tipping Point Marketing
@abbiachterberg
abbi@findyourtippingpoint.com

3. • 70 million active users
• 53 million monthly unique users
• Attracts 1,090 visitors per minute
• Users stay on the site for an average of 77
minutes per day, versus 40 minutes for
Facebook and 36 minutes on Twitter
The Pinterest User

4. 80% of Users Are Women
Source: http://marketingland.com/report-92-percent-pinterest-pins-
made-women-83394

5. Loads of users = mostly women
What do we know about them?
Average user’s household
income >$100,000
77% ages 18-54
And…they’re spending money

6. E-Commerce Possibilities
• Pinterest commends 41% of e-commerce
from social media
• Average Pinterest user spends $179 per
purchase, compared to $80 for Facebook
and $69 for Twitter

7. You know you need to be there…
now it’s time to get going!

8. Step One:
High quality
images!!

9. Bad Vs. Good Images

10. Source: Hubspot, http://danzarrella.com/infographic-how-to-
get-more-pins-and-repins-on-pinterest.html

11. Step Two:
Verify your account
(it’s easy!)
https://business.pinterest.com/en/v
erify-your-website

12. Step Three:
Branding
↵
↵

13. Step Four:
Be SEO-
Friendly. Don’t
forget your alt-
tags!
IMG 12-345

14. Step Five:
Make it easy to pin
your content!
https://about.pinterest.com/e
n/goodies

16. Source: Hubspot, http://danzarrella.com/infographic-how-to-
get-more-pins-and-repins-on-pinterest.html

17. Step Five: Timing Is Everything

18. Step Six: Spread your pins around onto
different boards

19. Step Seven:
Define your
brand, but don’t
be afraid to go
beyond it

20. Step Eight:
Join (and create) group
boards

21. Who’s Doing It Right?

26. Questions?
@abbiachterberg
www.findyourtippingpoint.com