SUMMER TRANING PROJECT REPORT

1. SUMMER TRANING PROJECT REPORT
On
“ A New Strategy Approach for Marketing of handicraft
Product
Submitted for partial Fulfillment of Requirement for the
award of degree
Or
Bachelor of Business Administration
Jharkhand Rai University, Ranchi
Season 2018-21
Supervision by : Sumitted by:
Rashmi Raj Ashwini Sagar
Assistant Professor BB/18/039
Commerce and Management BBA V Sem
Jharkhand Rai University Ranchi , Jharkhand

2. DECLARATION
I the understand solemnly declare that the report of the
project work entitled “A new strategy approach for marketing
of handicraft product “is based my own work carried out
during the course of my study under the supervision of
Prof. RashmiRaj
I assert that the statement made and conclusions drawn are
an outcome of the project work.
I Future declare that to the best of my knowledge and belief
that the project report does not contain
any part of any work which has been submitted for the award
of any other of any other degree/diploma/certificate in this
university or any other university.
Signature of Candidate
Ashwini Sager
BB/18/039
BBA 5TH
semester

3. CERTIFICATE BY GUIDE
This to certify that the report of the project submitted is the
outcome of the project work entitled “A new strategy
approach for marketing of handicraft products “carried out by
ASHWINI SAGAR bearing Enrollment No.BB/18/039 ,carried by
under my guidance and supervision for the award of degree in
Bachelor of Business Administration of Jharkhand Rai
University ,Ranchi ,Jharkhand.
To the best of my knowledge the report
Embodies he work of candidate him shelf .
Has duly been completed.
Fulfils the requirement of the ordinance relating to the BBA
degree of the University and
4. Is up to the desired standard for the purpose of which
submitted(Signature of the guide)
Dr Rashmi Raj
Assist ant professo
Commerce and Management
Jharkhand Rai University , Ranchi

4. ACKNOWLEDGEMENT
Firstly I would like to acknowledgement , with gratitude , my debt
thanks to our reach project super visor Prof . Rashmi Raj for his
valuable advice . Without his expert and great insightful advice . I
could not have finished this thesis research in time .
Besides , I am thankful to all the respondents who had spent their
precious time in answering my questionnaires . Without their
cooperation and contribution , I will not have the opportunity to
obtain the information needed in completing the research .
I also take his opportunity to record our science thanks to all our
family and friend for their unceasing encouragement , help and
support .
I also place on record , my sense of gratitude to one and all who
directly or indirectly , have lent their helping hand in this research . I
truly appreciate the assistant encouragement , advice , and
suggestion on every stage in completing this project .
Thank You .
(signature of Student)
Ashwini Sagar
BB/18/039
5th semester

5. Introduction
India is know for her handicraft products since time
immemorialand has been an important source of the foreign
exchange ,employment generation and economic growth.
Handicraft industry spreads throughout the Indian. It is the
second largest employment generating industryafter
agriculture sectors .It has important in the economy of India.
This industryscattered nearly all states of the country ,which
have their own culture & tradition. Handicraft product are one
of the important medium to throw which the traditional
culture is alive .It has important role in preserving the design
,arts ,variety, style and uniqueness of the handicraft product
.Nevertheless, handicraft products are not popular as
compared to the other machine made product.
Marketing is the societal process by which individual and
group obtain what they need and want through creating
,offering, freely exchanging products and services of value
with other.(Philip kilter).To making right decision is very tough
job for marketingfield without market research ,which
decided which types of new products must be develop ,at
what price ,where to sell thaw much money spend on
advertisement ,and through internet. Internet marketing is
one of the important medium through firm can provide all
information regarding firmsand their products.

6. The role of internet marketingis very important for every
industry .The large industryhave their own formal marketing
network ,sale force & media campaigns but those industry
which are unorganized, they lack this kind of medium to
marketing.Internet marketingplay a key role which can make
and break the industry because it give all types of information
regarding price ,qualities ,availabilities, uses etchant motivate
the customer to buy the products. Many well established
company promotes the products through strong marketing
campaigns. He
Dong Young ,Rober Mason & Abhijit Chaudhary(2001) said
that instatement model as compared to the transactional
model of an in information system increase the control over
the process from individual value chain to individuals
,increase the visibility ,enable more independent information
production & use facilitate the emergence of the online
communities.The customer can visit the site at any time and
to get the
information according to its need or requirement.
Neha Nagori(2012), state that the Indian rural sector play very
important role in Economy. The production of handicraft
produce is maximumin the area, which gave numerous
varieties , but due Lack of technical and market knowledge ,
this sector is far away from the main competition . they have

7. Also lack of internet marketingknowledge like quality delivery
,schedule ,and packaging and after sales
Services etc. The internet user’s increase in the rural area
which helps in marketingof the rural products
Through organized retail format is an important concept to
explore the hidden market in the rural sectors. Manjusmita
Dash (2011) depiets that the performanceof institutional
infrastructurefor both financing & marketing of handicraft is
far from satisfaction .it is largest employment generation
sector after Agriculture, low per capita investment & highly
involvement of women and weaker section people
& produces the product which is eco- friendly. Therefore,
there is need of modern marketing approaches like internet
marketingbecause it helps to cover huge amount of
population on a single click.
Blerim Kola (2012),states that the web marketing has a
signification impact on the selling of the craft products .The
marketing sector invent new method to provide update
information the different products in which web marketingis
one of them, which help the customer about the product .If
government helps, this industry to promote their products
through this medium it should be a great help for the
development of the successful web marketingprograms.

8. M. Anandaraja and Asokan,(2008), said that Extranet is one of
the hottest technologies .Company wants to generate new
methods for cost saving each stage of value chain and try to
remedy this deficiency . Interview conducted for manager and
mgt. accountant who provided estimated number before and
after implementation of the extranet ,significant cost can be
anticipated due to streamling & automation function.
managing system across multiple organizations must commit
to adopt standard methodologies ;practices throw out the
organization to support utilization of the extranet
environment.
S.Bhattacharjee,(2012), states that E-Business is much less
capital intensive compared to traditional business.Therefore ,
people having good entrepreneurial skill & discipline can
succeed in this sphere. It is not sufficient to display a product
through internet to the global customer.
Vanaja Menon(2012), in her study states that,the demand to
apply quantitative marketing methods is rapidly growing
across the world. Marketing of handicraft is very important
aspect from which we can provides all types of information
about the products , from which we can get feedback about
the quality of the products.

9. ROLE OF INTERNET MARKETING IN
HANDICRAFT
1) E- commerce
The invention of internet has a great evolution for human life ,
which ,makes the life easy. Internet marketinginfluence the
way of business communication ,it is one of the easiest way to
give information regarding different products and service of
handicraft and cover ample amount of population on single
click.
2) Cuts Cost & Saves Time
This is an efficient way to reduce the cost & save the time like
cost of searching and monitoringthe products, cost of more
retail outlay , cost of sourcing of materials, supply chain
management , to get update informationregarding handicraft
product and other transactional cost of the products.
3) Make Organization Global
Through internet marketing , it expand the market of
handicraft products from regional to states, states to national
and national level . If firms provide good quality product at
affordable

10. Price with different variety which help them to make better
relationship among the customer. There is no barrier among
the country through internet medium .
4) Greater Opportunities to Increase Sales
If firm provides true informationregarding handicraft
product, give more efficient personnel and instantaneous
response , which help to increase the sale of the handicraft
products. If firm provides a variety of services to their
customers, whether it is online ,advertising ,direct selling
which increase the profitability of the firm ?
5) More Precise Target Markets
Firm should target their customers on their geography,
purchasing behaviour and demographic information , which
help them to increase the sale of the products with common
interest
6) Improved Marketing Research
Through this process , we get feedback of customers
regarding the products quality , services, delivery system ,
variety and customer give other new suggestion , to increase
the new experiment in firm.

11. 7) No Entry Barrir
Internet marketingprovides the equal opportunities to the
entire small, medium and large scale firms to promote their
products it need small amount of money to start marketing
through this medium people get excess any types of
information about the handicraft products.
8) Building Customer Loyalty
Those industries , which solved each problem of the
customers regarding the products , which
Create a positive attitude in the mind of the customers.
CUSTOMER BENEFITS THROUGH INTERNETS
1) Convenience
With the help of the internet facilities , customer ordering
products according to their own need and wants, without
visiting any outlay . It is easily accessible on a single click.
2) Easy Accessible
It help to access to any website on a single click at 24by7 all
seven day in a week and whole year. There is no need of any
shop outlay in the city regarding the handicraft product and
other transaction cost of the products.
3) Direct access to information

12. This is unique medium to provide each update information
regarding the products, new offer, special products offer etc.
Therefore, firm can provide any types of information
regarding any new policy to the customer without
intervention of barrier.
4) Customized products and Services
E- commerce has a strongest medium through which, it enable
them to reach potential customer and delivered them
customized products and services.
5) Customers Empowered
It provides customers with more choice and quick delivery of
the products and services and customers can purchase any
production any time.

13. HISTORY OF HANDICRAFT PRODUCT
Art and crafts, as we have already mentioned, has been a
tradition in India since long. Textiles, the most important of
the India handicrafts, reached the zenith of perfection during
the mughal period. While under Mughals, it was the art of
weaving and skilk spinningthat scored refinement: it was
metal works, ivory works and jewelry that reached great
potential during that time can be divided in four broad
categories. The first category dealt with the village economy
under the jajmani system, in which the products were articles
of daily use. The second category was integrated with the
urban areas, where artisans produced crafts mainly for the
purpose of sale. The third category concerns the dandy
system, in which the products were articles of daily use. The
second category was integrated with the urban areas, where
artisan product were articles of daily use. The second category
was integrated with the urban areas, where artisan product
craft mainly for the purpose of sale . The third category
concerns the dandy system in which the merchants advanced
cash to the artisans for production. The final category
includes the karkhanas, where skilled artisans produced
luxury crafts under the command of kings or high nobles
.Handicraft production was the second biggest source of
employment in the pre- British India.

14. History of Indian Handicraft Under
Colonial Rule:
Under the British rule , production of Indian Handcraft faced a
rather sharp decline. When the east India company was in
power , it forced monopoly over the production of artisans
from Bengal ,and the products were fixed 15-40% lower than
their actual market price. What came as the biggest blow to
the Indian princess and nobles, which as an effect, led to the
destruction of the artisans major market.
History of Indian Handicraft Post-
Independence:
The plight of the artisanal and the cultural important of
artisanal production was taken into accord after Indian got
independent .the establishment of all India handicraft board
in November 1952, to look at the problems and find solutions
concerning Indian handicrafts;the handicraft and handloom
export corporation of India Ltd in 1958, to promote
handicrafts export ; opening of crafts museum in 1953 in Delhi
,to development peoples interest in handmade Indian goods,
all alluded to the idea that Indian had finallyrealized the
important of its art and crafts, and did not want to leave any
stone unturned for its development.

15. 3.1. Introduction
The method used in this study to collect relevant data
and information . methodology involved research design ,
data collection method , samplingdesign, and data analysis
.In general , it is essential that to describe the ways that to
describe the ways that researcher conduct the research as
well as all the information and research process is well
defined and organized.
3.2.Objective of the study
3.3. Data Collection
The research made use of primarydata ,which was collected
using structured questionnaire distribution to the 100
respondents sampled from different areas of Ranchi.
3.4.Methodology
The study is descriptive in nature which is based on both
primaryand secondary data questionnaire was designed to
get data for comparative study on customer satisfaction
towards handicraft productwith reference to india ,also
conveniences sampling was used to select the respondent.

16. PRIMARY DATA
Primarydata was collected by distributing Google form
Questionnaire with help of social media. The questionnaires
were carefully designed by taking into account the parameter
of my study.
SECONDARY DATA
The secondary data was gathered from the magazines
,newspaper and sources of internet.
SAMPLING
 Sampling Method
Survey was done by Questionnaire method
 Sampling technique
Convenient sampling method
 Sample Area
Ranchi, Jharkhand’s
 Sample Unit

17. Friend and Relatives of all age group
 Simple Size
One Hundred(100)
3.5.Limitation of the study

18. DATA ANALYSIS AND
INTERPRETATION
Age group
10 - 20 - 29%
20 - 30 - 69%
30 - 40 - 2%
29%
69%
2%0%
1st Qtr 2nd Qtr 3rd Qtr

19. Did you like handicraft product
(1)44.4% people syas handicraftproduct are batter in a uses.
(2 )27.3% people says handicraftproduct are not batter in a
uses.
(3) 28% peoplesays handicraft product are may be batter in a
uses.
45%
27%
28%
0%
1st Qtr
2nd Qtr
3rd Qtr

20. Are you aware with handicraftproduct
According to this-:
(1) 85% people are receive correct product.
(2) 15% people are receive not correct product .
(3) 0% people are receive may be correct product .
85%
15%
0%0%
1st Qtr
2nd Qtr

21. satisfied with handicraft product
(1) 64% peopleaare satisfied with handicraft product .
(2) 36% peopleare not satisfied with handicraft product.
(3) 0% people are may be satisfied with handicraftproduct .
64%
36%
0%0%
1st Qtr
2nd Qtr

22. Whether handicraftproduct are better in uses
According to this:-
(1) 46% people says handicraft product are neutral are batter in
a uses .
(2) 28% people says handicraft product disagree not batter
then uses.
(3) 19% people says strongly disagree in handicraft product in
uses .
(4) 7% people syas handicraft product are strongly agree are
batter in a uses .
28%
46%
19%
7%
2nd Qtr
3rd Qtr
4th Qtr
5th Qtr

23. CONCLUSION FOR THE STUDY
The study was started so as to know whether the
customer are satisfied with product and services
of handicraft product.
The project has been done on the customers
satisfaction towards the product and services .the
analyses was done based on the handicraft
product .
The major part of the analyses is based upon the
percentage analyses.
After a brief analysis few findings were derived
based on findings the suggestion and the
conclusion were made .
Thus the report says that the products and services
by the handicraft sector was very useful and it was
satisfying the majority of the customers using it.
More over many people are interested in using
Handicraft products.

24. Recommendation
Handicraft are a medium to hold and conserve the rich
traditional art formsand heritage along with the talents which
are associated with the people history and lifestyle .The
country is blessed with innumerable highly skilled artisans
.they have increased the eminence of Indian handcrafts round
the globe .they are hugely important in terms of the economic
development of the country .
The Indian handicraft industry incorporatesaround 7 million
artisans and 67000 exporters ,who endorse regional art and

25. craftsmanshipin domestic as well as global markets.These
artisans generally comprise of women and other people
belonging to the rural area of India .in other words this
industry employs a number of people from the weaker section
of the society ,who earn their livelihood from their creative
pieces oh art and this way India is guiding the preservation of
its artisans its, art and its handicraft

26. Wooden handicrafts have been around in India for over 5000
years . they were prevalent in India long before stone
sculptures came into existence .
Assorted pieces were build by skilled artisans by shaping
wood pieces . Elaborately carved chariots temples furniture
and homes are a hallmarkof our culture.

27. FINDING
The following are the finding of the study:-
There is no highly satisfaction different between
Male Female responding with respect to the factor of
customer satisfaction of handicraft product.
Form the study it is found that mostly the handicraft
product user are youngster and students between
the age group 20-30 handicraft product accepted low
price in handicraft product.
 Most of the respondents are unhappy with
handicraft product will bring customer dish
satisfaction.
 47 % of the respondents are come under satisfaction
level with the handicraft product.

28. BIBLOGRAPHY
Books : -
www.Wekipedia .com
www.Ranchi .com
www.Handicraft.com
www.Google.com

29. Questionnaire
1.Are you aware about the handicraft product.
Yes
No
Maybe
2.Whether handicraft product are better in use.
Yes
No
Maybe
3.Are you satisfied with our handicraft product.
Yes
No
Maybe
4.Did you like handicraft product.
Yes
No
Maybe
5.Age group.
10-20
20-30
30-40