A presentation on “A comparative study on customer preference between Whatsapp and Hike messenger of Kadi city”

1. A
Research Project Report
On
“A comparative study on customer preference between
Whatsapp and Hike messenger of Kadi city”
SUBMITTED TO:
KADI SARVA VISHWAVIDYALAY UNIVERSITY, GANDHINAGAR.
SUBMITTED BY:
NO NAME EXAM NO
1. Parmar Bhavik D. 633
2. Parmar Harish V. 634
3. Patel Paresh J. 649
4 Rabari Vijay A. 670
5. Thakor Arvind J. 701
N.P COLLEGE OF COMPUTER STUDIES AND MANAGEMENT, KADI.
(B.B.A PROGRAMME)

2. OBJECTIVE OF THE STUDY
Primary objective:
Most preferred Mobile Messaging Application between WhatsApp and Hike.
Secondary objectives:
 Find out which type of application people are using right now
 To determine which kind of problem facing while using instant messaging
app
 To determine which type of technology through people want to touch with
their colleagues.
 To know awareness level of hike messenger and whatsapp.

3. Research Title:
“A comparative study on customer preference between Whatsapp
and Hike messenger of Kadi city”
Population Definition:
 College going students at Kadi area
 Youth & Professionals using Smartphones(M/F)
RESEARCH DESIGN Descriptive design: single cross sectional design
SAMPLING TECHNIQUE Non-probability: Convenience Sampling Method
SAMPLE SIZE 200 Users
SAMPLING UNTIS Whatsapp and Hike messenger users in Kadi area

4. 5.1 LITERATURE REVIEW
1. Mr. Muftahu Baba Abubakar, (March, 2015) “Comparative
survey on Latest Mobile application for Customer Preference”,
2. Prof. Jashandeep Singh, (April, 2014) “Mobile
messaging through android phones: an empirical study to
unveil the reasons behind the most preferred mobile
messaging application used by college going students”
3. Prof. Arvinder Kour Mehta, (April, 2015) “Influence of
Online Chat App on Personal Development of Engineering
Students”

5. Q – 1. Do you want to be in touch with people by using technology?
100%
0%
Want to touch with people by using
technology
Yes No

6. Q – 2. What do you prefer more for staying in touch with people
on your phone? (Rank 1 to 5)
57
90
21 23
9
57
38
36
44
25
54
37
40
43
26
23
20
47
71
39
9 15
56
19
101
INSTANT MESSAGING APP VOICE CALLS VIDEO CALLS SMS EMAIL
What do you prefer more for staying in touch with
people on your phone
1 2 3 4 5

7. Q – 3. Which social messaging app do you use?
0
10
20
30
40
50
60
70
80
90
100
WHATSAPP FACEBOOK WECHAT HIKE BBM YAHOO
MESSENGERS
LINE VIBER OTHER
98.5
95
33
78.5
3
7.5
21 20.5
13.5
1.5
5
67
21.5
97
92.5
79 79.5
86.5
Which app they are using
User(%) Non User(%)

8. Q – 4. Rank the following chatting application according to your
preference. (Rank 1 to 10)

9. Q – 5. Do you have Hike and WhatsApp both in your smartphone?
61%
39%
Do you have whatsapp and hike both in your
smartphone?
Yes
No

10. Hike
39%
Whatsapp
-1%
Not applicable
61%
If your answer is No then which one you are not using
right now?
Q –6. If your answer is No then which one you are not using right now?

11. 0
20
40
60
80
100
120
140
160
180
200
DID NOT KNOW
SUCH APP IS
EXISTED
NOT ENOUGH
FRIENDS USING THE
SAME APPLICATION
NO DATA
PLAN/LACK OF
EASY ACCESS TO
WI-FI
CONSUME MORE
RAM
LARGE SIZE OF APP
13
42
19
34
13
62
34
57
40
61
125 124 124 126 126
0 0 0 0 00 0 0 0 0
200 200 200 200 200
1
Reason behind not using hike and whatsapp
Problem for hike No problem for hike Not applicable
Problem for whatsapp No Problem for whatsapp Not applicable
#REF!
Q –7. Reasons behind not using these app?

12. Q –8. How long do you have the experience of using Hike and WhatsApp?
0
10
20
30
40
50
60
70
80
NOT APPLICABLE LESS THAN 1 YEAR 1-2 YEARS 2-3 YEARS MORE THAN 3 YEARS
74
67
41
15
3
0
30
53
71
46
Experience of using Hike and Whatsapp
Hike
whatsapp

13. Q –9. How would you rate Hike Direct feature provided by Hike?
26%
43%
26%
4% 1%
Rate Hike direct feature
Very good
good
average
bad
very bad

14. Q –10. Please mark your satisfaction level in relation to following
parameters: For WhatsApp
0
0.5
1
1.5
2
2.5
3
USER FRIENDLY
INTERFACE
GROUP CHATTING SPEED VOICE CALLS SHARING (E.G.
VIDEO, AUDIO,
PHOTO, ETC.)
SUPPORT DIFFERENT
OS
1.93
1.82
1.98
2.43
2.14
2.7
Satisfaction level for whatsapp
Mean

15. Q –10. Please mark your satisfaction level in relation to following
parameters: For Hike Messenger
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
USER FRIENDLY
INTERFACE
GROUP CHATTING SPEED VOICE CALLS SHARING (E.G.
VIDEO, AUDIO,
PHOTO, ETC.)
SUPPORT
DIFFERENT OS
1.15 1.14
1.2
1.53
1.33
1.77
Satisfaction level for Hike Messenger
Mean

16. 11. Which one you most recommend to your friends and family member? Why?
Hike, 17, 8%
Whatsapp, 183, 92%
Hike
Whatsapp

17. POSITIVE FINDINGS AND OBSERVATION
 As per our research most of people prefer more staying in touch with people by using technological mode
is “Voice call” and Second one is “Instant Messaging app” and last ranked got “email” it may because it is
time consuming.
 Most of the respondent are giving first priority to whatsapp.
 We haven’t find anyone who tells us he/she don’t know about whatsapp.
 Most of people tell us Hike provides more securities than whatsapp, mostly when they are using Wi-Fi.
 Out of 200 respondent 13 people don’t know about hike messenger. It may lack of marketing.
 On the basis of IM alternative there are many app available which provides same and more feature than
hike and whatsapp which is Wechat, Line, Skype, Dingtone, Viber, etc. and these are the most competitor
in market.
 Whatsapp and Facebook is much older and have captured whole market although hike got 3rd position in
rank in our research.
 In our research the most used application by the respondent is: whatsapp, Facebook Messenger, Wechat,
Line, Viber, and Hike. Other (Recommended by the respondent)-Skype, Instagram, Dingtone, and Imo.

18. NEGATIVE FINDINGS AND OBSERVATION
 There many user of whatsapp tell us whatsapp does not provide more security and leaks their data while
using Wi-Fi.
 While many user notice hike messenger consumer more RAM on low ended device.
 On hike too many people give their response ‘not enough friend using same application” so we are not
using it.
 While some people don’t know about hike which means hike need to take care behind marketing.
 In hike most of people does not satisfied with supporting different OS, which means in some OS hike
messenger is not available so people can’t use it. The same thing also applicable for whatsapp.
 Out of 127 respondent of hike 5 respondent find voice calls is not good in hike.
 Where in whatsapp out of 200 respondent only 8 respondent highly dissatisfied with voice calls of
whatsapp.

19. CONCLUSION AND SUGGESTIONS
Throughout the study we came to know that WhatsApp has been in market for
quite some time and is being used by most and offers simple interface for text
messaging. With increasing smartphone market WhatsApp has captured the market
but Hike Messenger still new although they have beat Wechat, line, yahoo
messenger, BBM, and Viber and got 3rd ranked in our research. It shows that Hike
Company doing something innovating to beat their competitor but company has to
keep innovating to maintain the satisfactory level of existing customers.