Mitty Chang discusses leveraging social media to grow Rotary. She recommends posting on social media 4-5 times per week, with the best times being 9am on Facebook and Instagram. Posts should be concise, compelling, compassionate, and include relevant hashtags. Using LinkedIn can help recruit tech professionals by directly connecting with them. Bringing on youth as interns to help with social media can both empower young people and help grow Rotary's membership.