This document summarizes the key points from a day 3 workshop on validating startup ideas. It outlines the agenda for the day which includes presentations on validating ideas, awards for the best/worst ideas and tests, and an overview of common testing methods. Attendees are instructed to prepare a 2-3 minute presentation on one of their ideas for Friday including the positioning statement, key performance indicators for validating the idea, details of a test conducted, and the results. The document concludes by recommending relevant classes and books to help participants continue learning about validating and testing startup ideas.

1. 15.S56:
(in)Validating Your
Startup Ideas
IAP 2013
Day 3

2. welcome

3. What's ahead
● Monday: From bad ideas to good ideas
● Wednesday: Dig deeper
● Friday: Showtime! (short presentations)

4. Overview of Today
● Housecleaning Goal:
Everyone can operate
independently
● Presentations
Key Points
● Awards
1. Apply principles
● Take-aways 2. Learn from each other
3. Go forth.
● Next Steps

5. Housecleaning
Recap
● (in)Validating
● Traps
● Opportunity Cost of your precious time
● Positioning Statement
● Testable Hypotheses & KPI's
● Ideas that should have known better
● Testing methods
Lunchtime: Sign in, Add / Drop forms

6. Homework for Friday
Short Presentation for one idea
○ Idea
○ Positioning Statement
○ KPI for (in)Validating
○ Test
○ Result

7. How this works
1. Presentation: 2-3 mins, on the clock
1. Group Feedback: 5 mins
2. Rinse & repeat until everyone has gone
Awards
● Least worst idea
● Most dodgy test
● Most ambitious

8. Now your turn

9. lunch

10. What did we learn?

11. Testing methods
○ Observation
○ Online ads: AdWords / Facebook / Twitter
○ Survey
○ Prototype
○ Market research
○ Focus groups
○ Fake site / app: unbounce.com
○ Crowdfunding: Kickstarter, etc.

12. Take some classes...
● IAP
● Founder's Journey
● Ent. Product
Development &
Mkting
● New Enterprises
● Advanced On Campus
○ Energy Ventures
● StartLabs
○ Healthcare Ventures
○ Media Lab Ventures ● 100k
○ Devel. Ventures ● Beehive
○ Linked Data ● Martin Trust Ctr.
Venturesl

13. Books
● Black Swan
○ Nassim Taleb
● Lean Startup
○ Eric Ries
● Running Lean
○ Ash Maurya
● Business Model Generation
○ Alex Osterweilder
● Four Steps to the Epiphany
○ Steve Blank

14. FIN.
Many thanks for a great week,
Colin and Will