![„I took the TestDaF a few weeks ago…it was
harder than I thought. I talked to my parents and
friends, and thought I was prepared - even for bad
marks - but after the exam the fear of not passing
got back to me […]“
„Most universities [in Germany] expect you to
pass all 4 tests. The most stressful thing about it
is to wait until the results are announced.
Sometimes I cannot sleep and check online to see
if it is already there. It’s super stressful for me!“
„The thing is: I am not interested single marks.
I just want to know if I have passed overall. […]
Some of my friends for instance ask their mates
to do that - but on the other hands - it’s something
personal.“
Huaquin (24)
Student from Beijing
SOURCES:https://upload.wikimedia.org/wikipedia/commons/f/fc/Woman_with_computer.jpg](https://image.slidesharecdn.com/misunderstandingdesignthinking-ifaminilecture-ifarevisededition-public-180314161741/85/Misunderstanding-design-thinking-IFA-Beerlin-mini-lecture-IDZ-Berlin-34-320.jpg)
![„Usually you sit there for a while. At least for 30
minutes. I can´t really enjoy the time there. Of
course you start looking for some distraction like
watching the other patients come and go, or
reading magazines […]“
„I had my iPhone with me but just used it to check
messages from time to time. I prefer browsing
through the magazines that are available. Most of
them are not up to date anymore though, and the
crossword puzzles are already filled in. I wouldn’t
fill them out anyway because the magazines
belong to the practice. What if somebody else
would like to read them too? […]
Although I have to say: Sometimes I would like to
pull out an interesting page or take the entire
magazine with me when there is something really
interesting to read. But I am too shy […]“
Anna (32)
Secretary from Berlin
SOURCES:https://upload.wikimedia.org/wikipedia/commons/7/7a/Woman_redhead_natural_portrait.jpg](https://image.slidesharecdn.com/misunderstandingdesignthinking-ifaminilecture-ifarevisededition-public-180314161741/85/Misunderstanding-design-thinking-IFA-Beerlin-mini-lecture-IDZ-Berlin-44-320.jpg)
Uploaded byHenrik Rieß
Misunderstanding design thinking // IFA Beerlin mini lecture // IDZ Berlin
The document discusses common misunderstandings of design thinking and provides examples. It begins by explaining that design thinking is not an easy to learn silver bullet and requires experience to apply different design methods meaningfully. Another misunderstanding addressed is thinking design thinking will solve all problems, when the focus should be on understanding user needs not jumping to solutions. The document ends by saying experience like prototyping and testing are crucial elements of design thinking to understand user experiences, not just brainstorming ideas.
Misunderstanding design thinking // IFA Beerlin mini lecture // IDZ Berlin
- 1. MISUNDER- STANDING DESIGN THINKING SOURCE:https://media.giphy.com/media/IIuCS4WyAV60M/giphy.gif HENRIK RIESS CreativeDirector UID Berlin henrik.riess@uid.com
- 2. WHAT’S YOUR EXPERIENCE WITH DESIGNTHINKING?
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- 5. MISUNDERSTANDING #1 DESIGN THINKING IS AN EASY-TO-LEARN SILVER BULLET SOURCE:https://media.giphy.com/media/cPCmPcdkPsKSA/giphy.gif
- 6. #1 OVERDRAWN EXPECTATIONS HEY … HOWMUCH TIME DO I NEED TO BECOME A DESIGN THINKER? SOURCE:https://www.google.de
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- 8. Z … to decidewhen to use which design method and how to combine them meaningfully? Are 2 days really enough… #1 OVERDRAWN EXPECTATIONS SOURCE: Dirka Wieske, Stefanie Vogel SOURCE: Jana Browatzki, Linda Goldhorn, Sina Walter SOURCE: Rafaela Leitmann, Christian Lucklum, Sinah Nitzsche, Danny Schott
- 9. Z Plus: A manualwill not replace years of experience in design repertoire. There is no standardized guideline for problem solving. #1 OVERDRAWN EXPECTATIONS
- 10. Z Are all stakeholdersopen for participation? Design Thinking often brings along change in an organization’s culture. #1 OVERDRAWN EXPECTATIONS
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- 15. #2 MISUNDERSTANDING THE CHALLENGE Thedesign challenge focusses on the needs of people - and by this - later brings up solutions. The challenge is human-centered, not product-centered. SOURCE:http://politiken.dk/plus/shop/husoghave/lys/little-sun/ SOURCE:http://politiken.dk/plus/shop/husoghave/lys/little-sun/
- 16. Z#2 MISUNDERSTANDING THE CHALLENGE Agood challenge involves one or several users. A too large target group leads to generalized conclusions. A design challenge solving problems for everyone is chosen too widely. SOURCE: Unsplash SOURCE: Unsplash
- 17. Z#2 MISUNDERSTANDING THE CHALLENGE Thedesign challenge must allow the team to have a broad solution space. Otherwise the design challenge is chose to narrow. There is no ✅ or ❌ in the challenge SOURCE: Unsplash
- 18. Specific question Open question Specific users All users TARGETED DESIGN CHALLENGE #2MISUNDERSTANDING THE CHALLENGE
- 19. #2 MISUNDERSTANDING THE CHALLENGE „Howmight a creative name for our company sound like?“
- 20. #2 MISUNDERSTANDING THE CHALLENGE „Howmight a creative name for our company sound like?“
- 21. #2 MISUNDERSTANDING THE CHALLENGE „Howmight a creative name for our company sound like?“ Advice: Google „creativity techniques“
- 22. #2 MISUNDERSTANDING THE CHALLENGE „Howmight we improve the next versions of our smartphones?“ SOURCE:Apple
- 23. #2 MISUNDERSTANDING THE CHALLENGE „Howmight we improve the next versions of our smartphones?“ SOURCE:Apple
- 24. #2 MISUNDERSTANDING THE CHALLENGE „Howmight we improve the next versions of our smartphones?“ Advice: Ask your designers and engineers to collaborate in design sprints SOURCE:Apple
- 25. SOURCE:https://giphy.com/gifs/bored-alice-in-wonderland-meh-ZXKZWB13D6gFO WAITING TIME PROJECT STORYBOX Amelie Wallmann,Jana Browatzki, Linda Goldhorn, Sina Walter PROJECT RESULT FLOWER Tian Sheng UNIVERSITY OF APPLIED SCIENCES, MAGDEBURG
- 26. „How might wegive people a positive waiting time ex- perience in their daily lives?“ TODAY’S CHALLENGE: WAITING TIME
- 27. „How might wegive people a positive waiting time ex- perience in their daily lives?“ Define the context of waiting Define the user group TODAY’S CHALLENGE: WAITING TIME
- 28. „How might wegive people a positive waiting time ex- perience in their daily lives?“ Define the context of waiting Define the user group Advice: Frame the topic to make it manageable TODAY’S CHALLENGE: WAITING TIME
- 30. H i nf a h r t Wa r te ze i te n : - a u f B u s wa r te n - a u f M i t f a h rg e l e g e n h e i t - i m Au to - a u fs An k o m m e n Ar b e i t Wa r te ze i te n : - Sys te m h e r u nte r f a h re n - i n d i re k t a u f Fe i e ra b e n d H e i m f a h r t Wa r te ze i te n : - a u f M i t f a h rg e l e g e n h e i t - i m Au to - a u f B u s - a u fs An k o m m e n Ar b e i t Wa r te ze i te n : - Sys te m h o c h f a h re n - a u f M i t t a g s p a u s e wa r te n M i t t a g s p a u s e Wa r te ze i te n : - a u f G e s c h i r r wa r te n - a n E s s e n s a u s g a b e wa r te n / a n K a s s e Ze i t Zu h a u s e - p ro d u k t i ve Ze i t Wartezeit Produktive Zeit Tagesablauf_Analyse Wartezeiten Zu s a m m e n f a s s u n g Wa r te ze i t ~ 2 3 % Pro d u k t i ve Ze i t ~ 4 3 , 7 % ( S c h l a fe n s ze i t ~ 3 3 , 3 % ) VISUALIZATIONS:AmelieWallmann,TianSheng
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- 32. How might wehelp Chinese students who are desperately waiting for their TestDaF exam results? B.A. Tian Sheng University of Applied Sciences, Magdeburg SOURCE:https://blog.tandem-schools.com/2015/10/07/die-internationale-sprachprufung-testdaf/
- 34. „I took theTestDaF a few weeks ago…it was harder than I thought. I talked to my parents and friends, and thought I was prepared - even for bad marks - but after the exam the fear of not passing got back to me […]“ „Most universities [in Germany] expect you to pass all 4 tests. The most stressful thing about it is to wait until the results are announced. Sometimes I cannot sleep and check online to see if it is already there. It’s super stressful for me!“ „The thing is: I am not interested single marks. I just want to know if I have passed overall. […] Some of my friends for instance ask their mates to do that - but on the other hands - it’s something personal.“ Huaquin (24) Student from Beijing SOURCES:https://upload.wikimedia.org/wikipedia/commons/f/fc/Woman_with_computer.jpg
- 35. We met … …Huaquin - student from China - who took the TestDaF and now has to wait several weeks for her results She is in need of … … a sensitive notification whether she passed the entire exam or not We were surprised to discover … …that continuously looking up the results on the web is an exhausting and overburdening experience for her
- 36. SOLUTION SPACE BRAINSTORMING How mightHuaquin be sensitively informed whether she passed successfully or not?
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- 39. MISUNDERSTANDING #3 SOURCE:https://media.giphy.com/media/ATmBdBQGgLXSU/giphy.gif POST-ITS &LEGO BRICKS ARE ENOUGH TO JUDGE AN EXPERIENCE
- 40. #3 DESIGN SENSING ASCRUCIAL ELEMENT
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- 43. How might weenrich a patient’s waiting time at the doctor’s office? Jana Browatzki, Linda Goldhorn, Amelie Wallmann, Sina Walter University of Applied Sciences, Magdeburg SOURCE:http://www.mopo.de/image/5531860/max/1920/1080/4f6f43f89cfe837ad26077ab89251f41/RA/04-hygiene-arztpraxis-dpa-jpg.jpg
- 44. „Usually you sitthere for a while. At least for 30 minutes. I can´t really enjoy the time there. Of course you start looking for some distraction like watching the other patients come and go, or reading magazines […]“ „I had my iPhone with me but just used it to check messages from time to time. I prefer browsing through the magazines that are available. Most of them are not up to date anymore though, and the crossword puzzles are already filled in. I wouldn’t fill them out anyway because the magazines belong to the practice. What if somebody else would like to read them too? […] Although I have to say: Sometimes I would like to pull out an interesting page or take the entire magazine with me when there is something really interesting to read. But I am too shy […]“ Anna (32) Secretary from Berlin SOURCES:https://upload.wikimedia.org/wikipedia/commons/7/7a/Woman_redhead_natural_portrait.jpg
- 45. We met … …Anna (32) who has to bring up patience for waiting at her doctor’s office She is in need of … … positive distraction during her waiting time We were surprised to discover … … even though she has her smartphone with her she is looking for serendipitous entertainment in the room
- 46. SOLUTION SPACE BRAINSTORMING How mightwe create serendipitous entertainment for people who wait at the doctors office?
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- 53. SOURCE:https://media.giphy.com/media/RR1IUBBFi4clq/giphy.gif CONCLUSIO WHICH LESSONS CANWE DRAW FOR OUR… … EDUCATION … AGENCY … ENTERPRISE?
- 54. THANKS :-) HENRIK RIESS Creative Director UIDBerlin henrik.riess@uid.com SOURCE:https://giphy.com/gifs/taylor-weekend-NRW2yP1aoYTsY Lecturer Interaction Design Institute of Industrial Design Hochschule Magdeburg-Stendal