According to Matthew Brannelly, Nonprofits rely on donations, and during these health crises raising funds poses a significant challenge. But with the help of social media platforms, nonprofits have been able to reach their fundraising and selling goals. Know about the Social Media Marketing and their Benefits to Nonprofit Organizations with Matthew Brannelly.

1. Social Media Marketing for
Nonprofits
Matthew Brannelly

2. Social Media and their Benefits to Nonprofit
Organizations
• Social media posts tend to be free.
• Social media provides word-of-mouth publicity about the
organization’s mission.
• Social media posts attract new donors and keep the existing ones
engaged.
• By social media marketing, new volunteers register.
• Every post has a link to the donor page of an organization.

3. The Popular Social Media Platforms for the
Nonprofit Organizations
1. Facebook
The posts on this platform are short as people lack interest in lengthy
paragraphs. At the starting of the post, incorporate the donation link and then
follow it with a brief outline.

4. The Popular Social Media Platforms for the
Nonprofit Organizations
2. YouTube
As part of your social media marketing component, YouTube is a vital component.
If the channel becomes trendy, you can earn money. Fundraises replicate the same
as Facebook fundraisers. Adjacent to the live stream or video, there is a donation
button.

5. The Popular Social Media Platforms for the
Nonprofit Organizations
3. Instagram
On Instagram, hashtags are essential and use them liberally when you post on this
platform. Even there is an option to be hosting a live event. A non-profit organization
relies on Instagram to share their fundraising events where users can actively
participate in donations.