4. The Mission
• Propose & Answer Critical Questions
about the direction of the Education
program at JAAAR
• Develop a 1:2:3Year Strategic Plan for the
Education Department at JAAAR
• Present & Acquire Approval from the
JAAAR BOD
5. The Situation
• Like many associations, JAAAR had great
years in the early to mid-2000’s
• Membership has begun to stabilize after
several years of decline (still down 34%
from the highest membership count)
• BOD is concerned about the financials of
the Education Department (negative for
the past 3 years)
6. The Situation
• During the “glory” days, there were
surpluses
• The surpluses generated/funded many new
initiatives in the Education Department and
elsewhere in JAAAR
• BOD & Committees are leery of taking
things off the “buffet” for fear of losing
members
7. The Situation
• 4 years ago, JAAAR launched all new online
education partnerships & saw huge increase
in online revenue
• Since the launch, online revenue has leveled
• BOD approved a member week offering free
CE to all members
• This member week event is held 2 months
prior to license renewal
8. The Situation
• Competition for the education dollar has
increased significantly
• The “Real Estate Commission” has
instituted 1 or 2 mandatory classes
(changing on an annual basis)
• The state association has developed a
strategy to provide these mandatory
classes statewide at large events
9. The Situation
• JAAAR has maintained a “club house”
approach to offering live CE: meaning
smaller class sizes, more often to
encourage members to come to the
association office
• The education staff was reduced 2 years
ago by 1/3
10. The Situation
• All instructors are paid contractors
• JAAAR does not pay instructors for course
development time and thus does not own
the course
• JAAAR Marketing Team has been assigned
several other priorities with no addt’l staff
• The training facility was last updated 10
years ago
22. Directive 3
North – Current Club House Model
East - $49 Unlimited CE paid by all
South – Combine Current Model
with Large Events
West – Dues Increase while offering
Mandatory Hours at No Charge
26. Step 1 - Data Gathering
• InYour Sub-Group: Determine what data/
info you already have at hand
• InYour Sub-Group: Determine what other
data/info would like to have before
formulating recommendations
• InYour Sub-Group: Determine what
questions you might have for the other
Sub-Groups
27. Step 2 - Recommend
• InYour Sub-Group: Formulate
Recommendations
• InYour Sub-Group: Determine if the
recommendation should be forYear 1,Year
2 orYear 3
• InYour Sub-Group: Note if any of your
recommendations could include another
Sub-Group
28. Step 3 - Reconvene
• As a Task Force: Review all the
recommendations
• As a Task Force: Rank in order of
importance/priority
• As a Task Force:Assign a time (Year 1,Year
2 orYear 3) to each recommendation
• As a Task Force: Determine the final list
29. Step 4 - Present
• Task Force Chair, Ed Director & Facilitator
develop the draft recommendation.
• Same 3 meet with CEO; CFO; Current
President
• Present and ask for a motion on the
recommendations at the BOD
34. Year 1
• Review current & consider expanding
Broker Curriculum
• Reconsider Pricing Model for FutureYears
• Review Curriculum forVariety of Topic &
Interactivity
• Develop a revised staffing model for
Education Department
35. Year 1
• Develop an Experience Level Rating for All
Current Courses
• Launch a revised Deliver Model (combo of
club house and large events)
• Launch an Education Competition
Response Task Force
36. Year 2
• Launch revised curriculum (including
experience ratings)
• Launch revised pricing model
37. Year 3
• Develop a business case/model for
products and consulting to other
associations
38. Member Benefit
Investment
The task force supports operating Education
as a member benefit. However, what portion
of dues dollars should be allocated to
subsidize in the event of negative revenue to
expense stream for the department?
The task force would seek a $6-$8/per member
cost allocation at year end.
39. Overwhelmed?
•We will capture and share the
work the Sub-Groups have
done today
•I will place a copy of this on
SlideShare for you to refer to
once you get back to the office
•I am offering 15 minute 1:1
sessions starting at 7:30
tomorrow. See me to sign-up!
