A PROJECT RELATING TO THE MARKETING AND MANAGEMENT STRATEGIES OF USING MANAGMENT INFORMATION SYSTEM IN APPLICATION

1. MANAGEMENT INFORMATION
SYSTEM
TEAM MEMBERS:
SHASHVAT DESHMUKH
ATHARVA DESHMUKH
AMAR ADITYA ALLURI
ATHARVA TELWANE
SARVESH HATE
COURSE: BBA.LLB(H)

2. INTRODUCTION
• Strategic planning for MIS is a managerial activity that enhances the working process and
prospects of an organization.
• The preparation of an organization's information system has traditionally been divorced from
the overall strategic planning processes by which the organization plans for its future. The
relation between the organization's "strategy set" and an MIS "strategy set" is conceptualized
and illustrated as an M/S strategic planning mechanism.

3. STEPS OF STRATEGIC
PLANNING
Step 1: Environmental Scan
Identify Target Market (Customers) and
strengths and limitations with respect to
meeting market needs
Identify the strengths and limitations of Key
Competitors
Identify Key Market Trends and the threats
and opportunities they present

4. STEPS OF STRATEGIC
PLANNING
Step 2: Organizational
Assessment
Identify the company’s
strengths and limitations at
each level in the Pyramid of
Organizational Development

5. STEPS OF STRATEGIC
PLANNING
Step 3: Strategic Issue
Resolution
Identify and work to resolve
specific strategic issues –
identified through an analysis
of information collected
about the company’s
environment and internal
capabilities.

6. STEPS OF STRATEGIC
PLANNING
Step 4: Strategic Business Plan
Specific, measurable results that an
organization wants to or needs to attain
by a specified due date to make progress
in achieving a specific Objective. Goals
should be SMART
Areas of an organization’s operation in
which performance has a critical impact
on the achievement of the overall
Strategic Mission.

7. STEPS OF STRATEGIC
PLANNING
Step 5: Budgeting
Identifies how financial resources will be
invested to help the organization achieve its
plan.
Involves translating the overall strategic plan
into financial terms. It should be noted that
the development of a strategic plan and
budget is an iterative process – it may be
that an organization will need to adjust its
strategic plan, depending upon the financial
resources available to support it.
Budgeting is the responsibility of an
organization’s “CFO.”

8. STEPS OF STRATEGIC
PLANNING
Step 6: Management Review
A half- to full-day meeting each quarter
during which management:
Reviews progress being made against
Goals.
Identifies any problems or anticipated
problems with respect to achieving
Goals and develops plans to address
these problems.
Discusses and works to resolve any
other issues that might affect
organizational performance. These
include new opportunities or threats
presented by the market and changes
to the company’s internal operations.

9. ADVANTAGES OF
STRATEGIC PLANNING
1.Helps formulate better strategies using a logical,
systematic approach:
Strategic planning process itself makes a significant
contribution to improving a company’s overall
performance
2. Enhanced communication between employers and
employees
Communication is crucial to the success of the strategic
planning process. It is initiated through participation and
dialogue among the managers and employees, which
shows their commitment to achieving organizational
goals.
3. Empowers individuals working in the organization
it is important for companies to decentralize the strategic
planning process by involving lower-level managers and
employees throughout the organization

10. THANK YOU