Facebook is the largest social networking site in the world with over 300 million users that allows users to connect, interact and share photos. It has simple and clean interfaces. While it provides opportunities for advertisers to reach target markets and tools for businesses to promote products, maintain customer connections and join groups, it also faces disadvantages such as high data maintenance costs, privacy and data sharing concerns, and difficulty increasing revenues from the vast user information.

1. FacebookMiguel Iglesias (10-0084)Edward Lara (10-0697)AzorHazoury (10-1192)

2. FacebookLargest Social Networking in the world.Opportunity for advertisers to rich target markets.Allows users to connect, interact, and search for new and old friends trough messaging, groups, photo sharing and apps. Its interface is simple and clean.Over 300 million worldwide users.

3. Business toolsNews Feeds which can be edited to the user preferencesJoin Groups related to the user business interestProfilesFacebook PagesPromote their productsKeep in touch with customers

4. DisadvantagesMaintaining and transmitting vast amounts of data requires huge expenditures.Loosing money expends more than the sales (sales reached $265 million in 2008)Banner adds sell for a very small amount. (15 cents per 1000 clicks) which leads to overcrowding information.Privacy and user controls are a large concern due to large concerns with stalking, not being able to delete your profile, etc.

5. Gaining MoneyFacebook's Dilemma:Lack of privacy, information can be shared very easily with someone you don’t want to, also brands can take your information from your profile.Increasing revenues using the information its user voluntarily provided.Failed at this

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