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MIS ESC BACHELOR PROGRAM
CASE STUDY METHODOLOGY
Tim WHITE
Jean-michel GARCIA
Case approach
1. Identify and analyse the Environment
2. Examine different business models operating in
the sector
3. Show operational difficulties prior to IS
deployment or project
4. Evaluate success of IS initiative
5. Examine potential problems with solution
chosen in the medium term
6. Conclusion: your assessment of the
effectiveness of the solution chosen
1- Identify and analyse the
Environment
• Use traditional strategy models
– Value chain
– Competitive forces
– PESTEL
DEMONSTRATE UNDERSTANDING OF THE CONSTRAINTS
THAT EXIST IN THE SECTOR
2- Business models operating in
the sector
• Examine attitudes and approaches of key
players in the sector
• Example: air travel
– Low cost (Easyjet)
– Majors (Lufthansa)
– Charter operators
– Niche players (Emirates Air, Cathay Pacific)
• SWOT
3- Show operational difficulties
prior to IS deployment or project
• Show process or strategy with a « before
and after » approach (Time Line Analysis)
• Show goals of the project
• Example : Federal Express
– Before : customer service via call center
– After: automated service via on-line trace and
track functionality
4- Evaluate success of IS
initiative
• Look at objectives fixed
• Comment on concrete gains
• Use external sources and be critical
5- Potential problems
• Look at potential evolutions in the
business
• Examine scaleability of the IS initiative
• Attempt to anticipate glitches in full
deployment
6- Conclusion
• Your personal input and comment
• Demonstrate that you have read around
the subject
• Do not simply limit yourself to the case
document itself
• Provide a comprehensive list of paper and
on-line sources

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Mis esc bachelor program case methodo

  • 1. MIS ESC BACHELOR PROGRAM CASE STUDY METHODOLOGY Tim WHITE Jean-michel GARCIA
  • 2. Case approach 1. Identify and analyse the Environment 2. Examine different business models operating in the sector 3. Show operational difficulties prior to IS deployment or project 4. Evaluate success of IS initiative 5. Examine potential problems with solution chosen in the medium term 6. Conclusion: your assessment of the effectiveness of the solution chosen
  • 3. 1- Identify and analyse the Environment • Use traditional strategy models – Value chain – Competitive forces – PESTEL DEMONSTRATE UNDERSTANDING OF THE CONSTRAINTS THAT EXIST IN THE SECTOR
  • 4. 2- Business models operating in the sector • Examine attitudes and approaches of key players in the sector • Example: air travel – Low cost (Easyjet) – Majors (Lufthansa) – Charter operators – Niche players (Emirates Air, Cathay Pacific) • SWOT
  • 5. 3- Show operational difficulties prior to IS deployment or project • Show process or strategy with a « before and after » approach (Time Line Analysis) • Show goals of the project • Example : Federal Express – Before : customer service via call center – After: automated service via on-line trace and track functionality
  • 6. 4- Evaluate success of IS initiative • Look at objectives fixed • Comment on concrete gains • Use external sources and be critical
  • 7. 5- Potential problems • Look at potential evolutions in the business • Examine scaleability of the IS initiative • Attempt to anticipate glitches in full deployment
  • 8. 6- Conclusion • Your personal input and comment • Demonstrate that you have read around the subject • Do not simply limit yourself to the case document itself • Provide a comprehensive list of paper and on-line sources