Ministry shopping - More - Aditya Birla
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More is a leading food and grocery retailer in India operated by Aditya Birla Retail. It operates 492 supermarket and 16 hypermarket stores across 20 states totaling over 20 lakh square feet. The summary visited More's store in Chamrajpet and found friendly and helpful staff, a colorful store layout with product samples and offers, private label brands across categories, and a customer feedback system. The store does an estimated Rs. 7-9 lakh in weekend sales with food and beverages as fast-selling categories and apparel, electronics and IT as slower categories. It also offers a remote controlled toy car and free gift wrapping.
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
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1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
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According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
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In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
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In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
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perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
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Ministry shopping - More - Aditya Birla
- 1. Store Visit Mystery Shoppers Riya R Sancheti Sanjay Mohanty Sanjan Jain Raghavee Suresh
- 2. About • Aditya Birla Group entered the retail industry with the acquisition of Trinethra Super Retail in 2007 Type Subsidiary Industry Retailing Founder Kumar Mangalam Birla Headquarters Mumbai, India Key people Mr. Mohit Kampani (CEO) Products Supermarket Hypermarket Number of employees Over 11,000 Parent Aditya Birla Group Website morestore.com
- 3. More About More • Aditya Birla Retail Limited is one of India's leading Food & Grocery retailers and is present in both Super Market and Hyper Market formats under the brand “more”. • more‟ operates 492 Super Markets and 16 Hyper Markets spread over 20.1 lakh sq ft across India, „more‟ has the second largest network of supermarkets in the country
- 4. Fruits& vegetables Food & Beverages Fashion & Accessorie s Home Furnishin gs Personal Care Luggage & Bags Entertainm ent & IT Products Ho Leafy Vegetables Our Bakeries Menswear Living Room Women’s Care Travel Entertainm ent Products De Fruit Vegetables Dairy Products Women's wear Bedroom Baby Care Office IT Products U Cl Root Vegetables Instant Foods Kids wear Bathroom Furnishin gs Men’s Care School To Cl Bulb Vegetables Chocolates , Biscuits & Snacks Footwear Personal Health Shopping Fl Cl P
- 5. Store Experience • Just like a walk in the park more made us feel more relaxed when entered their more store in “Chamrajpet” • More is know for discounts on their majority of goods that we tend to pick up • We noticed that the store was colurful with flyers around – current and up coming offers • Food samples in every corner
- 6. Store Experience • Great customer service was rendered by the sales representative : recommending better produced, awareness about variety existing • Well trained , friendly store staff were enabled easier and faster movement through the store • More had their own brands in apparels , food, beverages & home care • Feedback on experience for the day during billing smiley likart meter
- 7. Store Experience • More weekend income approximately Is 7-9 lakh • Fast selling on discounted products : Food and beverages • Slow selling products : apparels, electronics , entertainment & IT • Remote controlled car for kids below 10 years controlled by parents during the shopping • Gift for the loved once get it wrapped for free
- 8. THANK YOU