SlideShare a Scribd company logo
Christopher Huggins   Michael Cunningham
604.765.5595          604.913.0044
Working with you to secure
 funding, & obtain analyst
              coverage for
  your resource company.
The mining industry today...
• Mining company investments and share
  prices are at 10 year lows.
• Metal prices fluctuate wildly.
• Investor confidence is near historic lows.
• Companies are reducing all budgets to
  conserve cash.
Investor indecision
• Very little differentiation.
• Highly technical reports & press releases.
• Poor understanding of property value and
  opportunity.
• Industry reputation is (historically) poor.
The bottom line is:
Investors are looking for
companies they can trust.
What do you think:
Which information source is
trusted most by investors?
Credibility of Information
                                                                                     47
          Stock Analysts
                                                                                            56

                                                                                    44
       Business articles
                                                                                             57

                                                                               40
Company Employees

                                                                 26
         Corporate
                                                                                          2009
       Communications                                                          38
                                                                                          2008
                                                13
           Corporate Ads
                                                           20

2009 Edelman Trust Barometer: A 30-minute telephone survey was conducted
among 4,475 people in 20 countries on five continents between November 5 and
December 14, 2008, following the presidential election in the United States.
How do you gain
trust now?
• Speak to investors in plain English.
• Provide context for discovery.
• Communicate the value of your property.
• What makes your company unique?
• What this means for the investor.
LET ME SHARE OUR 3 STAGE PROGRAM:
Mining Media Group will;
1: Investigate

Strategic Consulting Analysis & Report
 • Media audit, PR & presentation review
 • Understand your company’s story
2: Update

Create New Strategic Plan
Your company today + Mining Media Group
+ Corporate Goals = New PR Tools
3: Communicate

Media, Analyst & Fund Meetings
 • Prepare presentations & coaching
 • Initiate Fund Manager & Analyst meetings
Investigate      Update         Communicate



We work with your executive team to deliver
powerful, persuasive presentations for
fund managers & analysts - by incorporating
modern presentation and sales practices into
your investor meetings.
We take your company
presentation from this...
...and help you look like this.
Mining Media Group helps you.
• Better use of marketing & advertising to
  attract new investors, including online ads.
• Answer all media requests & provide you with
  recommendations.
• Negotiate preferable rates/terms for media.
• Write press releases, create presentations.
How we work with you
1. Strategic consulting.
    • Articulate your value
    • What makes the company unique
    • Communications & presentation plan

2. Initiate analyst coverage.
3. Set up meetings with fund managers.
4. Assist in raising capital.
Next Steps
• Begin analysis & media audit.
• Negotiate lower cost for advertising.
• Retainer for ongoing media management.
• Design new strategic messaging plan.
• Create new content.
• Facilitate meetings to initiate analyst
  coverage, and raise capital.
Christopher Huggins   Michael Cunningham
604.765.5595          604.913.0044

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Mining Media Group Strategy

  • 1. Christopher Huggins Michael Cunningham 604.765.5595 604.913.0044
  • 2. Working with you to secure funding, & obtain analyst coverage for your resource company.
  • 3. The mining industry today... • Mining company investments and share prices are at 10 year lows. • Metal prices fluctuate wildly. • Investor confidence is near historic lows. • Companies are reducing all budgets to conserve cash.
  • 4. Investor indecision • Very little differentiation. • Highly technical reports & press releases. • Poor understanding of property value and opportunity. • Industry reputation is (historically) poor.
  • 5. The bottom line is: Investors are looking for companies they can trust.
  • 6. What do you think: Which information source is trusted most by investors?
  • 7. Credibility of Information 47 Stock Analysts 56 44 Business articles 57 40 Company Employees 26 Corporate 2009 Communications 38 2008 13 Corporate Ads 20 2009 Edelman Trust Barometer: A 30-minute telephone survey was conducted among 4,475 people in 20 countries on five continents between November 5 and December 14, 2008, following the presidential election in the United States.
  • 8. How do you gain trust now?
  • 9. • Speak to investors in plain English. • Provide context for discovery. • Communicate the value of your property. • What makes your company unique? • What this means for the investor.
  • 10. LET ME SHARE OUR 3 STAGE PROGRAM: Mining Media Group will;
  • 11. 1: Investigate Strategic Consulting Analysis & Report • Media audit, PR & presentation review • Understand your company’s story
  • 12. 2: Update Create New Strategic Plan Your company today + Mining Media Group + Corporate Goals = New PR Tools
  • 13. 3: Communicate Media, Analyst & Fund Meetings • Prepare presentations & coaching • Initiate Fund Manager & Analyst meetings
  • 14. Investigate Update Communicate We work with your executive team to deliver powerful, persuasive presentations for fund managers & analysts - by incorporating modern presentation and sales practices into your investor meetings.
  • 15. We take your company presentation from this...
  • 16.
  • 17. ...and help you look like this.
  • 18. Mining Media Group helps you. • Better use of marketing & advertising to attract new investors, including online ads. • Answer all media requests & provide you with recommendations. • Negotiate preferable rates/terms for media. • Write press releases, create presentations.
  • 19. How we work with you 1. Strategic consulting. • Articulate your value • What makes the company unique • Communications & presentation plan 2. Initiate analyst coverage. 3. Set up meetings with fund managers. 4. Assist in raising capital.
  • 20. Next Steps • Begin analysis & media audit. • Negotiate lower cost for advertising. • Retainer for ongoing media management. • Design new strategic messaging plan. • Create new content. • Facilitate meetings to initiate analyst coverage, and raise capital.
  • 21. Christopher Huggins Michael Cunningham 604.765.5595 604.913.0044