SlideShare a Scribd company logo
CRM... meet VRM Adriana Lukas VRM Labs The Mine! Project
Consume Create produce distribute ,[object Object]
FRACTURED IDENTITY
Travel
Travel purchase history
Travel photos
Travel bookmarks
Travel journal
Personal data is the last to be shared
Who's data is it anyway?
Data
Mine!
Data Data Mine! Data Data Data
Relationships  Response
Applications ,[object Object],[object Object],[object Object],[object Object],[object Object]
user-customer-individual  as a platform ,[object Object],[object Object],[object Object]
From Mine! to Mines! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adoption ,[object Object],[object Object],[object Object]
VRM Labs ,[object Object],[object Object],[object Object]

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Introduction to Mine! presentation