2. SOCIAL MEDIA
Instagram Facebook Snapchat Twitter
YouTube Music Genres:
• ROCK
• JAZZ
• CLASSICAL
• POP
• RNB
• ALTERNATIVE
• HOUSE
• BLUES
Record Labels:
• SONY MUSIC
• WARNER MUSIC
• COLUMBIA RECORDS
• ROCNATION
• DEF JAM RECORDINGS
• UNIVERSAL
• SRP RECORDS
3. SUBSCRIPTION TELEVISION
Netflix
Amazon Fire TV ITV Player Apple TV BBC iPlayer
TV Genres:
• Romantic
• Action
• Horror
• Drama
• Comedy
• Sci-Fi
• Family
• Western
Film Production Companies:
• Universal Pictures
• Miramax
• Paramount Pictures
• 20th Century Fox
• DreamWorks Pictures
• MGM
• SONY Pictures
• Heyday Films
4. RADIO
Absolute 80s BBC Radio 1 Kiss FM TalkSPORT
Capital FM
The world of radio focuses on age demographic and audience suitability.
Audience categories:
• Kids
• Teens
• Adults
• Sports fans
• Podcast lovers
Platforms:
• DAB (Digital Audio Broadcasting)
• FM Radio
• LW (Long Wave)
• MW (Medium Radio)
• Freeview TV, Sky TV and Virgin TV
• Online
• On mobile phones via mobile apps
• On digital music players
5. GAME CONSOLES
XBOXPlayStation
Nintendo
ATARIPanasonic 3DO
Media Advantages:
• Augmented Reality
• Online Chatrooms
• Virtual Reality
Games:
• Call of Duty
• Minecraft
• PokemonGo
• Roblox
Games in today’s media industry connect people of all genders, ages,
nationalities, and backgrounds, embodying the aims of the media industry - mass
communication.
6. Newspapers & Magazines
Vogue Magazine Daily Mail The Times
The Guardian
The news media or news industry are forms of mass media that focus on
delivering news
to the general public or a target public.
Target audiences will vary.
7. ADVERTISING
Newspapers &
Magazines
TV Adverts Direct Mail Product Placement
Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a
business to get a message to the consumer. Today's advertisers have a vast array of choices at their disposal.
The internet alone provides many of these, with the advent of branded viral videos, banners, advertorials, sponsored
websites, branded chat rooms and so much more!
