Jack Sharpling created a mind map for a magazine with ideas for the masthead name, color schemes, and brand identity. Some masthead name ideas were "Hear & Now!", "Riff!", and "(Fear for Your Ears!)". Color scheme options included black and yellow, black and white, and black and red. The brand identity section discussed using consistent colors, fonts, and slogans across social media, the website, and each issue to develop brand recognition.