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10/28/09 BDI Nonprofit Social Communications Conference - The Taproot Foundation Presentation

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Case Study: Recruiting Volunteers and Serving Clients via Social Media
Presented by: Aaron Hurst, President & Founder, Taproot Foundation

Published in: Business
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10/28/09 BDI Nonprofit Social Communications Conference - The Taproot Foundation Presentation

  1. 1. Taproot Foundation The Taproot Foundation leads a movement of inspired professionals by providing the opportunities, platform and license to channel their passion and skill sets to advance the progress of society.
  2. 2. <ul><li>- Taproot Foundation is the largest nonprofit consulting firm in the country. </li></ul><ul><li>Aaron Hurst, Taproot Foundation's President & Founder, has been recognized as a visionary and leading social entrepreneur by by organizations ranging from Fast Company to Ashoka to the Draper Richards Foundation. </li></ul><ul><li>The Taproot Foundation has helped design pro bono programs for brands like Target and Capital One. </li></ul>- Taproot Foundation conceived of the A Billion + Change Campaign, which has been enacted by the Corporation for National Community Service and has already secured pledges for $400 million worth of pro bono services from the corporate community. - Time Magazine recognized Taproot Foundation’s pro bono work as one of &quot;21 Ways to Serve America&quot; in its Sept. 22, 2008 issue.
  3. 3. a brand is about an idea and the people who make it happen
  4. 4. marketing is about having a point of view.
  5. 5. something remarkable is worth talking about
  6. 6. great movements aren’t started in ppt
  7. 7. people build relationships, not paper
  8. 8. 1,245
  9. 9. 2065 1,341
  10. 10. 25,000
  11. 11. 13%
  12. 12. Pro Bono Consultants’ Needs <ul><li>Don’t create another LinkedIn or Facebook </li></ul><ul><li>We want to be able to help build the Taproot Foundation </li></ul><ul><li>We want help from peers doing pro bono and are happy to return the favor </li></ul><ul><li>We want to feel more connected to the Roots. </li></ul>

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