Acropolis Selfie Contest

•

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A Social Media Marketing Campaign for a young and vibrant Kolkata-based Mall to mark its entry as the "it" hangout place for millennials who are fashionable, value-conscious and social-media savvy.

Marketing

#AcropolisSelfieContest About
Acropolis

-‐  4
Lac
sq.
Feet
of
Commercial
Development

-‐  Including
mall
that
houses
popular
retail
and

food
outlets
some
of
which
are
unique
to

Kolkata

-‐  Located
in
the
IT
hub
of
Kolkata

GERMINATION

In
Kolkata,
clicking
selﬁes
in
a
mall
is
a
HUGE
rage,
especialy
among
our
target
audience
(And
then
of
course
uploading
the

best
ones
on
Facebook!)
Another
aDribute
that
this
digital-‐savvy
demographic
shares
is
that
it
is
extremely
value-‐conscious.

We
combined
these
two
for
an
irresisJble
combo
er
contest
–

#AcropolisSelﬁeContest-‐
An
EasyWin
in
4
Simple
Steps:

Why did we choose the particular Hashtag?
(#AcropolisSelfieContest)

Help
monitor
all
the
parJcipants,
bringing

hashtagged
photos
under
a
uniﬁed
page.

Extend
the
contest
beyond
the

Acropolis
Facebook
Page.

ORGANIC
METRICS

6000+
Impressions

Numbers
shared
are
cumulaXve
of
all
digital
creaXves
and
promoXons
for
the
campaign
that
ran
for
2
weeks.

900+
CreaXve
Likes

600+
Comments
1000+
New
Page
Likes

2000+
Selﬁes
shared

CAMPAIGN
CREATIVES

Check
them
out
below

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Acropolis Selfie Contest

1. #AcropolisSelfieContest About Acropolis -‐  4 Lac sq. Feet of Commercial Development -‐  Including mall that houses popular retail and food outlets some of which are unique to Kolkata -‐  Located in the IT hub of Kolkata

2. DELIVERABLES VIDEO MARKETING SOCIAL MEDIA MARKETING INTEGRATED MARKETING CAMPIGN Acropolis approached us to increase its VISIBILITY AND BRAND RECALL through a high-‐ROI campaign that showcased it as the young, trendy, happening “it” mall of Kolkata. WHAT WE DID

3. GERMINATION In Kolkata, clicking selﬁes in a mall is a HUGE rage, especialy among our target audience (And then of course uploading the best ones on Facebook!) Another aDribute that this digital-‐savvy demographic shares is that it is extremely value-‐conscious. We combined these two for an irresisJble combo er contest – #AcropolisSelﬁeContest-‐ An EasyWin in 4 Simple Steps:

4. Why did we choose the particular Hashtag? (#AcropolisSelfieContest) Help monitor all the parJcipants, bringing hashtagged photos under a uniﬁed page. Extend the contest beyond the Acropolis Facebook Page.

5. ENHANCE BRAND AWARESSS ACROPOLIS SELFIE CONTEST AROUSE INTEREST,DESIRE & ACTION hashtag

6. ORGANIC METRICS 6000+ Impressions Numbers shared are cumulaXve of all digital creaXves and promoXons for the campaign that ran for 2 weeks. 900+ CreaXve Likes 600+ Comments 1000+ New Page Likes 2000+ Selﬁes shared

7. CAMPAIGN CREATIVES Check them out below

Acropolis Selfie Contest

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