Mike Magnuson of GoodBed.com speaks at our Mattress eTailer Panel - "Why the Online Space is Booming and Where it is Headed"

1. Contact: Michael Magnuson | mike@goodbed.com | (415) 552-2120
© GoodBed 2017
May 2017
The Online Mattress Revolution
2017 Update

2. © GoodBed 2017
• Over 1,000 participating
mattress companies
GoodBed is building the world’s largest and most
trusted marketplace for mattress shopping.
• Over 9,000,000 customers
have used GoodBed to find
the right bed
What is GoodBed?
• Over 135,000 user-submitted
ratings and reviews

3. © GoodBed 2017
Growing
Fast
Gaining
Share
Many
Players
• Over 100
online brands
• 20-50% growth
per year
• 10% or more of
retail sales
State of the Online Mattress Industry
– 2017 vs 2016 –
2016 2017
• Over 150
online brands
• 20-50% growth
per year
• 12-13% or more
of retail sales
Source: GoodBed estimates

4. © GoodBed 2017
Revenue by Brand ($MM)
– Top 5 Online Brands –
Source: GoodBed estimates (based on publicly available information,
including company statements and forecasts)

5. © GoodBed 2017
Total Revenue ($MM)
– Top 5 Online Brands –
Source: GoodBed estimates (based on publicly available information,
including company statements and forecasts)

6. © GoodBed 2017
Searches for Online Mattress Brands
– Past 3 Years –
Source: Google Trends

7. © GoodBed 2017
Searches for Traditional Mattress Brands
– Past 3 Years –
Source: Google Trends

8. © GoodBed 2017
Searches for Today’s Most-Searched Mattress Brands
– Past 3 Years –
Source: Google Trends

9. © GoodBed 2017
Searches for Today’s Most-Searched Mattress Brands
– Since 2004 –
Source: Google Trends

10. © GoodBed 2017
What does this battleground look like in the future?
Distribution
Acquisition
Experience
• Finding the optimal balance of brick & mortar and
online
• Maximizing efficiency in reaching mattress shoppers
• Delivering high quality customer experiences and
capturing positive feedback online
Three Ways to Win (or Lose)

11. © GoodBed 2017