Middletown, NJ – Bed Bath & Beyond is “showrooming” itself with a bedding department test format here.

1. B E D B A T H & B E Y O N D , M I D D L E T O W N , N J
The bedding department carries more than 200 designs, most on hangers.

2. B E D B A T H & B E Y O N D , M I D D L E T O W N , N J
Only one-third of the bedding is stocked in the store. The rest must be ordered online.

3. B E D B A T H & B E Y O N D , M I D D L E T O W N , N J
A display with each dressed bed suggests coordinate furniture that can be ordered from
the store or online.

4. B E D B A T H & B E Y O N D , M I D D L E T O W N , N J
The concierge service area is located next to the store entrance.

5. B E D B A T H & B E Y O N D , M I D D L E T O W N , N J
The new beverage shop allows visitors to try out coffees and coffees makers. Tables and
seating are located nearby.

6. B E D B A T H & B E Y O N D , M I D D L E T O W N , N J
Highlight areas in the store feature wood floors, upgraded fixtures and improved lifestyle
signage.

7. BED BATH & BEYOND
MIDDELTOWN, NJ
A 10-ft. Mobile phone
display encourages
omnichannel shopping.
It also promotes apps for
BBB as well as its buy buy
baby, world market, face
values and christmas tree
shop/and that
nameplates.