1. Afgen is a specialist company established to focus on the supply, service, maintenance,
installation, support and marketing of surveying-related products such as Mining Lasers,
Rotating Lasers, Pipe Lasers, Total Stations, Theodolites, Levels, GNSS Solutions, GPS,
UAV and Software.
Contact persons Alfred Leuta (Sales Manager) or Derek Gouws (MD)
Postal address P.O. Box 70144, Bryanston, 2021, South Africa
Telephone +27 11 466 2055
Fax +27 86 668 2028
E-Mail info@afgen.co.za
Website www.afgen.co.za
Main products Uniline/Truline Mining Lasers, Total Station, Laser Distance
Meter
THE PERFORMANCE
SOUTH AFRICAN
NATIONAL PAVILION
12th Malaysia
International Halal
Showcase 2015
Kuala Lumpur Convention Centre
Hall 6: Stand E41 - 48, E65 - 72, E89 - 96
MIHAS BROCHURE.indd 1 2015/03/16 2:58 PM
3. CONTENT
Company Profiles
AJ Products Natal cc.....................................................................5
AH VEST Ltd t/a All Joy Foods......................................................6
Amka Products (Pty) Ltd...............................................................7
Supernice Trading
t/a Brother Bees Honey.................................................................8
Cape Cookies ...............................................................................9
Elegant Line Trading 64 cc
t/a Creative Candy.......................................................................10
Cape Hot House Vegetables cc
t/a Fynbos Fine Foods.................................................................11
HQ Foods cc...............................................................................12
McKinley Chocolates t/a Alyska..................................................13
South African National Halaal Authority.......................................14
Sparta Beef.................................................................................15
Spice Mecca (Pty) Ltd.................................................................16
The Art of Taste cc.......................................................................17
Western Cape Fine Food Initiative..............................................18
MIHAS BROCHURE.indd 3 2015/03/16 2:58 PM
5. AJ Products Natal specialises in the manufacture of icing and castor sugar and related
baking aids and food ingredients. The company is a market leader and packaging ranges
from 500g to 25kg. The purpose of the visit is to export Halaal products.
Contact persons Ahmed Jaffer
Postal address P.O. Box 586, Hyper by the Sea, Durban, South Africa, 4053
Telephone +27 32 533 3443
Fax +27 86 562 9254
E-Mail ahmedjaffer@mweb.co.za
Website www.afgen.co.za
Main products Manufacturer and packager of icing and castor sugar and
related baking and food items.
AJ PRODUCTS NATAL CC
MIHAS BROCHURE.indd 5 2015/03/16 2:58 PM
6. 6
In 1998, the business was founded by the current development director Marci Pather
and listed on the stock exchange. The company currently produces more than
50 000Lt of high-quality branded and private-label food products per day. In 2012, majority
shareholding was acquired by the Eastern Trading Group and a new factory with state-
of-the-art equipment has been commissioned to increase daily capacity to more than
twice the current volume. The business owns the brands Veri Peri, which was product of
the year in 2012, and All Joy, and is looking to appoint distributors and sales agents in
Malaysia.
Contact persons Muhammed Naasif Darsot
Marci Pather
Postal address P.O. Box 2152, Southdale, 2135
Telephone +27 11 948 9949
Fax +27 11 948 8059
E-Mail mndarspt@dursots.com
marcip@alljoy.co.za
Website www.alljoy.co.za
Main products Tomato sauce, spaghetti and pasta sauces, BBQ and Mustard
and Hot Sauce, canned tomatoes and vegetables, Peanut Butter
and Mayonnaise and canned products
AH VEST LTD T/A ALL JOY FOODS
MIHAS BROCHURE.indd 6 2015/03/16 2:58 PM
7. Amka Products was established in Pretoria in the 1950s. The company specialises in
haircare, skincare, fragrance and homecare products. Over the past five years, Amka
has turned its attention to agricultural products. The company would like to showcase
its quality organic products, which have been certified as Halaal by the Islamic Council
of South Africa. According to the International Federation of Agricultural Movements
(IFOAM), there is a rising trend of organic farming worldwide. Currently 164 nations have
certified organic farms powering the industry by $63,9 billion. This constitutes less than
1% of total global sales. With this growth, Amka has an opportunity to market its Halaal
organic products, namely Super Grow, Grovate and Bontera Microbial Soil Enhancers.
Its products are registered by the South African Department of Agriculture, Forestry and
Fisheries.
Contact persons Rashaad Kalla
Ismail A Kalla
Postal address P.O. Box 3504, Pretoria, 0001
Telephone +27 12 674 0540
Fax +27 86 579 7852
E-Mail iakpa@amka.co.za
Website www.amka.co.za
Main products Super Grow, Grovate and Bontera Microbial Soil Enhancers
AMKA PRODUCTS (PTY) LTD
MIHAS BROCHURE.indd 7 2015/03/16 2:58 PM
8. 8
Brother Bees Honey was founded in 2010 as a beekeeping operation with 400 hives.
In early 2011, the company set up a production facility to pack its honey and started
supplying its first customer, Kauai Health Food and Juice Company, which now has more
than 140 stores in South Africa. Brother Bees Honey’s goal is to supply its customers
with the most affordable, high-quality pure honey in South Africa. It is HACCP, Halaal and
Kosher certified and audited by SABS.
Contact persons Jonathan Paul Kenny
Postal address C111, Dolphin Beach, Marine Drive, Table View,
Cape Town, 7441
Telephone +27 21 556 3733
E-Mail jonathan@brotherbeeshoney.com
Website www.brotherbeeshoney.com
Main products Honey
SUPERNICE TRADING
T/A BROTHER BEES HONEY
MIHAS BROCHURE.indd 8 2015/03/16 2:58 PM
9. Since 1992, Cape Town has been the home of Cape Cookies, the manufacturers of
quality Halaal baked products. The company’s offerings include a selection of scrumptious
cookies and rusks, the SnackCrax range of savoury crackers and VitaCrax crispbread.
Cape Cookies currently sells to all major supermarkets and is now in a position to export
globally. The company’s new 200g range of Mini Cookies is ready to take the Halaal world
by storm! Cape Cookies is looking to form business partnerships with chain stores and
distributors in all countries. Visit Cape Cookies at the South African Pavilion for a taste
of Cape Town!
Contact persons Michelle Oosthuizen
Postal address P.O. Box 810, Maitland, 7405
Telephone +27 21 510 2400
Fax +27 21 510 2368
E-Mail michelle.oosthuizen@capecookies.com
Website www.capecookies.com
Main products Double Delight, Romeo Delight, Muesli Yoghurt
CAPE COOKIES
MIHAS BROCHURE.indd 9 2015/03/16 2:58 PM
10. 10
Elegant Line Trading t/a Creative Candy Company was established in 2004. It is a
100%-owned and controlled BEE Company (Level 3) that has been operating for a
decade in the confectionery and snack industry as a manufacturer and distributor, within
and across the borders of South Africa. Creative Candy is a licensee with the Disney
Company, Nickelodeon and Cartoon Network and supplies products including sweets,
biscuits, fruit juice and ice lollies. All items are produced under the Disney Licence and
supplied to Nigeria, Ghana, Kenya, Uganda, Tanzania, Angola, Namibia, Botswana,
Zambia, Zimbabwe, Malawi, Mozambique, Lesotho, Swaziland, Mauritius, Madagascar,
Seychelles and Reunion. The company is permitted to sell Ex Royalty to Disney licence
holders in other countries including Europe, the Middle East and Asia.
Contact persons Ziyaad Hajee
Postal address P.O. Box 421026, Fordsburg, Gauteng, 2033
Telephone +27 11 837 6849
Fax +27 86 602 7863
E-Mail creativecandy@gmail.com
Website www.creativesnax.com
Main products Confectionery
ELEGANT LINE TRADING 64 CC
T/A CREATIVE CANDY
MIHAS BROCHURE.indd 10 2015/03/16 2:58 PM
11. Cape Hot House Vegetables is a small family business founded in 1996. The farm is
situated in the Swartland area about 55km outside of Cape Town, South Africa. The long,
hot African summer ensures that its sweet peppers, chillies, aubergines and sweet basil
are of exceptional quality. Cape Hot House Vegetables specialises in growing, drying,
smoking, fermenting, preserving and pickling the finest produce for local and overseas
markets. Products are manufactured according to the Fairtrade principles. The company
is looking to export its products and increase its customer base.
Contact persons Julian Abramson
Rozelle Abramson
Postal address P.O. Box 744, Malmesbury, Cape, South Africa, 7299
Telephone +27 81 252 2073
+27 87 702 1998
E-Mail info@fynbosfoods.com
Website www.fynbosfoods.com
Main products Savouries, sauces, pickles, jams, seasonings
CAPE HOT HOUSE VEGETABLES CC
T/A FYNBOS FINE FOODS
MIHAS BROCHURE.indd 11 2015/03/16 2:58 PM
12. 12
HQ Foods prides itself in being a local 100% black-owned manufacturing company. It is
vertically integrated and manufactures bottles, closures and sauces on site. Its plant is
also 50% solar powered and the company supports local suppliers as much as possible.
HQ Foods currently focuses on supplying the local market, but would like to expand its
business by exploring the export market.
Contact persons Ebrahim Adams
Postal address Corner Turfhall and Castor Roads, Lansdowne Industria,
Cape Town, 7700
Telephone +27 21 797 0414
Fax +27 21 797 1725
E-Mail Ebrahim.adams@eurochoc.co.za
Website www.hqfoods.co.za
Main products Sauces, spices, atchars and garlics
HQ FOODS CC
MIHAS BROCHURE.indd 12 2015/03/16 2:58 PM
13. McKinleys Chocolates produces the finest handmade artisan chocolates using only the
best Belgian curvature. The company has been in existence for more than four years
and the fine chocolates it produces are aimed at a niche market, focusing mainly on the
hospitality and airline industries, corporates and bespoke stores. McKinley Chocolates is
owned and run by Calen Thomas and Gavin Boy and is situated in Ficksburg, Eastern
Free State, South Africa. Its range includes 60% and 70% dark, milk and white chocolate,
all of which are tempered to ensure the finest quality. Mckinley is looking to expand its
market and take advantage of the exchange rate.
Contact persons Gavin Boy
Postal address P.O. Box 133, Ficksburg, 9730
Telephone +27 51 933 6486
Fax +27 51 933 3317
E-Mail gavin@stivescomm.co.za
Website www.mckinleychocolates.co.za
Main products Handmade chocolates
MCKINLEY CHOCOLATES T/A ALYSKA
MIHAS BROCHURE.indd 13 2015/03/16 2:58 PM
14. 14
The South African National Halaal Authority (SANHA) was established in 1996 and is
an internationally respected certifying authority. It certifies and approves hundreds of
establishments in food production and processing in South Africa, Pakistan, Oman,
Ghana, the UAE, Europe and India. SANHA actively promotes trade with export
and training programmes and consultancy support to many certifiers worldwide. Its
membership comprises theological and professional organisations and it is a founder
member of the World Halaal Council. SANHA hopes to promote the South African halaal
industry at MIHAS 2015.
Contact persons Suleman Mahomedy
Postal address P.O. Box 2092, Durban, 4000
Telephone +27 31 207 5768
Fax +27 31 207 5793
E-Mail executiveofficer@sanha.org.za
Website www.sanha.org.za
Main products Provision of a Halaal regulatory and certification service to food
and allied industries
SOUTH AFRICAN NATIONAL HALAAL AUTHORITY
MIHAS BROCHURE.indd 14 2015/03/16 2:58 PM
15. The Sparta Group is a leading supplier of beef and beef products in the Free State,
South Africa. It is family owned and operated and comprises a cattle feedlot, farming
concern, abattoir and meat processing plant. The operation was established by Dirk van
Reenen on the farm “Sparta” in the Marquard district as a small cattle feeding facility
in the late 1960s with about 30 head of cattle on feed all year round. Today Sparta has
grown to be one of the larger feedlot operations in South Africa. At any given time, it has
between 85 000 and 95 000 head of cattle. Sparta makes a significant contribution to
local communities, pumping more than R3 million into the economy every month. With
some 1 200 people, the group is the largest employer in the Marquard district and one of
the largest in the Free State. The company is looking to investigate the possibility of being
approved for beef exports to Malaysia
andrep@sparta.co.za Andre Pretorius
Postal address 131 Power Road, Industria, Welkom, 9459
Telephone +27 57 916 7700
Fax +27 86 771 3706
E-Mail andrep@sparta.co.za
Website www.sparta.co.za
Main products Beef primals
SPARTA BEEF
MIHAS BROCHURE.indd 15 2015/03/16 2:58 PM
16. 16
Spice Mecca was established in 1994 by Shreef Abass to manufacture blended spices
and distributors of general imported foodstuffs. For the past 20 years, Spice Mecca has
been supplying South African national retailers with quality spice products, including Pick
n Pay, Shoprite, Fruit & Veg, U-Save, Checkers, OK Foods, Spar and large independent
stores. The company has grown by 30% in product capacity and volume over the past
five years. Spice Mecca products are available in more than 250 stores in the greater
Cape Town area alone. It is expanding its operations and gearing itself to become an
international company of choice through a competitive supply chain and the manufacture
of convenient “Cook Easy” products.
Contact persons Nur Abass
Postal address P.O. Box 24459, Lansdowne, 7779
Telephone +27 21 692 1288
Fax +27 21 692 1278
E-Mail nur@spicemecca.co.za
Website www.spicemecca.co.za
Main products All Spices (pure, mixed and blended), quick mixes and premixes
(flour products – koeksister, waffle, pancake, vetkoek), saffron
SPICE MECCA (PTY) LTD
MIHAS BROCHURE.indd 16 2015/03/16 2:58 PM
17. The Art of Taste is a marketing collective that specialises in creating and developing its
own unique brands. Amir has been developed over the past three years and is a unique
solution and offering to the Muslim table, which won the Best Product and Packaging
Award at MIHAS in 2014. The company started importing Amir to Malaysia in 2014 and is
looking to build on that buzz and create a solid platform for the product.
Contact persons Leonard Arangies
Postal address P.O. Box 70144, Bryanston, 2021, South Africa
Telephone +27 83 227 4054
Fax +27 86 514 7583
E-Mail leonard@adept.co.za
Website www.amir.co.za
Main products Amir, a luxury Halaal drink, and the Golden Tree extra virgin
olive oil.
THE ART OF TASTE CC
MIHAS BROCHURE.indd 17 2015/03/16 2:58 PM
18. Food South Africa (FoodSA), formerly the Western Cape Fine Food Initiative (WCFFI), is
a Section 21 (non-profit organisation) established in November 2010. Food SA/WCFFI
provides a platform for the agro-processing industry to engage with academia, support
agencies and the Government. Its vision is to grow the food industry toward achieving
worldwide recognition as a supplier of premium products and brands, to create a common
dialogue platform and joint action plan among fine food stakeholders. It has more than 700
food-producing members. Food SA/WCFFI is looking to establish links with importers,
distributors and retailers of fine food and specialty products and to conduct business with
the food service sector (hotels and restaurants).
Contact persons Nazeem Sterras
Postal address Ground Floor, Upper Eastside, Brickfield Road, Woodstock,
Cape Town, 7925
Telephone +27 21 404 0520
Fax +27 86 604 5668
E-Mail nazeem.sterras@wcfinefood.co.za
Website www.wcfinefood.co.za
Main products Spices, sauces, condiments, bakery, olive oil, vinegar, fresh
and processed fruits, fresh and processed vegetables, canned
fruits and vegetables, beverages, chocolates, Rooibos tea,
marmalades, salt, indigenous natural
products and ingredients
WESTERN CAPE FINE FOOD INITIATIVE
MIHAS BROCHURE.indd 18 2015/03/16 2:58 PM
